中式快餐论文文献综述

In recent years, with the rapid development of the national economy, accelerating the urbanization process, gradually raise the income level and accelerate the pace of modern life and other factors, led to China's fast-food industry has been a qualitative leap in the number of fast food shops increased dramatically But the Chinese fast food has not taken its operating results. The first part of the paper in 2009 through 2007, the development of Chinese fast food industry analysis of the status of our fast-food industry. The second part of the fast food industry in our country is divided into four stages, each depicting a different stage of development and characteristics. The third part of the Chinese fast food and Western-style fast food in the comparative analysis, pointed out their characteristics. Part IV analyzes the development of Chinese fast food major problems. Part V of the previous four parts, based on the Chinese fast-food enterprise development proposed five key strategies: STP strategy, standardization strategy, brand strategy, cultural strategy, business strategy chain.

In recent years, with the rapid development of the national economy, the process of urbanization is speeding up, gradually increase the income level and pace of modern life, and other factors, led to the Chinese fast food industry is a qualitative leap, fast food shops increased sharply, but Chinese fast food never win business results.The first part of the paper through the 2007 to 2009 in the fast food industry development to analyze the development of the fast food industry.The second part of the development of the fast food industry in China is divided into four phases, covers all phases of development and characteristics.The third part of the Chinese fast food and comparative analysis of fast food, pointed out that their characteristics.The fourth part of the fast development of the main problems.The fifth section analysis of the previous four parts to the development of Chinese fast food enterprises put forward five key strategies: STP policy, standardization strategy, brand strategy, cultural

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