电子商务毕业论文中英文摘要

Network ad first appeared on the Internet is a network of technical marketing, network marketing activities play a vital role. With the traditional media advertising, Internet advertising has many traditional media advertising and can not be more than the benefits, both are ads, ads take, or the production of advertisements, are devoted to their great enthusiasm. At the same time, advertising networks have been developed to form their own set of forms and pricing. But as a new advertising model, which itself has many problems, forcing us to think about ways to address these problems. In this paper, these ad networks will start with basic information Analysis of the development of online advertising trends and the status quo. Internet advertising, whether in domestic or foreign, is a prosperous, booming industries and the Internet are now mature and development, advertising network provides a strong impact on the global carrier. At present, advertising network has entered the initial period of prosperity, especially e-commerce and online shopping maturity.

E-commerce will gradually replace the traditional business model of the 21st century the core of economic activity. Enterprise Information is the basis for the implementation of e-commerce. Helpful-to-business e-commerce role, the same e-commerce business also brings the risk of short e-commerce enterprise is a double-edged sword, it is necessary to continue to practice in the process of reducing business risk e-commerce in enterprises, give full play to its advantage. Conduct in the business perspective in this article on the e-commerce, enterprise risk explained in detail and in depth analysis of e-commerce enterprise risk environment, and one by one analysis of the possible causes and risk response measures. For the smooth conduct of business e-commerce activities escort, to try to promote a new era of enterprise e-commerce activities.

The popularity of e-commerce is an inevitable trend, it is not only a sales channel, a new production management way, and will bring a commercial revolution. Schumpeter, with "the new production function, market and enterprises need to update and new business model to replace the old commercial mode, this process is called him" creative destruction ".Based on the basic composition of traditional enterprise business model based on the analysis of the system, from the business mode, and discussed the three layers of e-commerce enterprises for its intrinsic business model, and the influence of traditional enterprise success of e-business two case analysis, further study of the enterprise electronic commerce business model, how to traditional inherent e-commerce enterprises of the level of its final stages division, how to develop e-business, puts forward some countermeasures and Suggestions. Think with the traditional enterprise develop e-commerce, its influence on enterprise business model is one of the outer - middle - lining the progressive process of traditional enterprise electronic commerce, the process must follow the rules, can receive the good effect.Keywords: electronic commerce mode of traditional enterprise organization structure, core competitiveness