我国证券公司经纪业务的发展 摘要: 随着经济的发展,证券已经成为了人们选择投资的重要渠道,在我国证券公司的经纪业务已经经历了从固定佣金制度、到浮动佣金制度,从发展缓慢到现在的稳步发展几个阶段。随着世界经济的快速发展和国内外的激烈竞争,我国证券经纪业务面临着越来越多的风险,证券公司经纪业务已经进入了“微利时代”,证券市场的经营环境、经营模式正在发生重大的变化,今后证券经纪业务的发展趋势在经营方式上将呈多元化形式以及更加专业化和制度化等,证券经纪业务如何来形成自己的品牌,在激烈的市场竞争中占据有利的地位并取得最后的胜利,已经成为众多券商亟待解决的问题。而这竞争的核心是什么?如何取得客户的信任,逐步增加收入,同时又尽可能的减少各种成本和费用,扩大自己的利润。针对这一系列的问题,对证券公司经纪业务发展进行探讨。关键词:经纪业务 证券 创新 品牌 客户China's securities brokerage business development Summary: With economic development, security has become an important channel for people to choose to invest in the securities brokerage business in China has gone from a fixed commission system to a floating commission system, from the slow development of the now the steady development of several stages. With the rapid development of world economy and fierce competition at home and abroad, China's securities brokerage business is facing more and more risk, the securities brokerage business has entered a "low-profit era", the stock market's business environment, business model is undergoing major changes in the future development trend of the securities brokerage business will show a diversity in the mode of operation as well as more specialized and institutionalized forms such as, securities brokerage business how to form their own brand, in the fierce market competition and made to occupy a favorable position the final victory has become a serious problem of many brokerage firms. This competition is the core of what? How to obtain the customer's trust, and gradually increase revenue, while reducing as much as possible all costs and expenses, to expand their profits. For this series of problems, the development of the securities brokerage business to discuss. Keywords: securities brokerage business innovation and brand clients