可以参考下面这个,关于中西方面子文化的差异。如果嫌不够,还可以参考这里 查看更详细的对比。WESTERN FACE VS CHINESE FACE (西方面子VS中国面子)Unlike “Western face”– which is more self-oriented and individualistic — Chinese face is more other-directed and relational. In other words, it’s less about your own personal pride or ego, and more about how one is viewed by others. Unlike Western face, Chinese face can also be given or earned. It can also taken away or a general sociological statement, Western cultures tend to focus on the individual as an independent, self-reliant being. In raising children, the focus is on helping them develop a strong sense of personal integrity and individuality (misbehavior is often blamed on lack of self-esteem).In contrast, for some 4,000 years, Chinese culture has downplayed concept of the individual—instead emphasizing the supremacy of the family and group. It was all about bringing honor to your clan. With the emphasis on the collective, the sense of self blurred so much that it practically didn’t exist. In fact, individualism was seen as point is that Chinese face can be communally created and owned. In her 2008 study in the Intercultural Communication Studies, “Cultural ‘Faces’ of Interpersonal Communication in the . and China, ” Yvonne Chang of the University of Texas explains:“Deeply rooted in the Chinese concept of face are conceptualizations of a competent person in Chinese society: one who defines and puts self in relation to others and who cultivates morality so that his or her conduct will not lose others’ face. This contrasts with the American cultural definition of a person who is expected to be independent, self- reliant, and successful. The end result is that a Chinese person is expected to be relationally or communally conscious whereas an American person is expected to be self-conscious.”GUILT-BASED VS SHAME-BASED CULTURESWithout digging too deep sociologically, suffice it to say that this social phenomenon of face has a lot to do with the teachings of Confucius. He taught that if you lead people “with excellence and put them in their place through roles and ritual practices, in addition to developing a sense of shame, they will order themselves harmoniously.”Here we see that the flip side of gaining honor is avoiding shame. Thousands of years ago, China developed into a shame-based culture. This is in contrast to Western cultures, which are more “guilt” or “conscience-based”.Generally speaking, the Chinese “behave properly” generally to avoid shame and they fear losing face—not necessarily because they might feel badly about their actions. For many, anything goes….as long as you don’t get caught!In China, shame isn’t just personal feelings—again, it’s a relationship-based thing that serves as a form of social control. Any sort of family or clan-kinship shame is covered up. This is also in stark contrast to the US, where airing your dirty laundry and private business on talk shows is seen as socially acceptable (in general, the Chinese aren’t big on updating strangers on their menstrual cycles via Twitter).