With the rapid development of tourism, with tourism a marked increase in the degree of market, an increasingly competitive tourism market. Competition led to travel into the brand competition, brand marketing, an increasingly prominent role. Tourism as a tourism destination brand management operation and development of new strategies and means of getting attention, and gradually used in practice. Tourism in understanding the meaning of the brand, based on analysis of the significance of the tourism brand management, brand management that travel to tourist places help to improve market competitiveness and overall efficiency is conducive to the sustainable development of tourism in this paper on the domestic and international tourism to brand management literature is the paper, and draw all aspects of business tourism destination brand some of the conclusions in the analysis of the value of tourism area of brand strategy, based on several brand management strategy proposed for the tourist attractions in China brand provide a theoretical basis for business strategy.