树立绿色设计的观念就是要让工业设计师认识到绿色设计产品是现代企业参与市场竞争的新式武器,因为个体的消费动机虽然来自于他们的心理需求,但那需求的产生和发展却不能不受到社会消费时尚的强烈影响。 To establish the idea of Green Design is making industrial designers realize that green design product is a new weapon for modern companies to participate the market competitation. Although since the motivation of individual consumption comes from their psychological need, the generation and development of this requirement cannot avoid of being intensely impacted by social comsumption fashion.最后一段, 就这么多了!!我们人类经历了从惧怕自然、征服自然、贴近自然与等三个阶段,近年来的工业与设计的变革,人类生活已经发生了重大变化,人类的生存条件与环境在许多方面有了重大的改善,但同时人与自然的关系也遭到极大的破坏。人类除了要面临能源危机、生态失衡、环境污染等诸多问题外,甚至还得面临人类自身的生存问题。最近频繁出现在国际间的一个新名词——“可持续发展”,说明人类能否长久在地球上生存已成为全球面临的严峻问题。在设计理论界已有人提出“适度设计,健康设计”的原则,试图给设计行为重新定位,以防工业设计对生态环境的破坏,防止社会过于物质化,防止传统文化的葬送和人性人情的失落,防止人类异化,让人类过健康的生活。Human beings have experienced from fearing of nature, to conquer nature, and lastly close to nature three stages. Recent years the industrial and design reforms result in great changes in our lives, and our living condition and environment are improved in many aspects. However, the relationship of human and nature is destroyed tremendously. Not only Humans have to face many problems such as energy crisis, unbalanced ecology, environment pollution,but they also need to face living problem themselves. Recently there is a frequently appearing new noun- "sustainable development" internationlly, proving that whether human beings could live on earth for a long time has become a severe problem faced by global. In design area, there is somebody presenting "Proper design, healthy design" principle, trying to re-position for design behavior in order to prevent the destruction of ecologic environment by industrial design. It is also designed to avoid excessive materialization, the dead of tradition culture and lost of social relationship, and alienation of humans. This is to make human kind have a healthy life.