Abstract: college students are in the outlook on life, values formation and establishment stage, this stage is their exploration of self and to establish his important period. Many psychologists believe, adolescent ego identity development failure, may herald the future development in the various psychological problems. Cultivation of College Students' moral choice ability is not only the value of the diverse background to enhance the effectiveness of moral education the inevitable choice, should become the main consciousness increases with each passing day college students on their new requirements, they are properly solve the moral contradictions, ceaseless and perfect personality, the formation and establishment of self-identity, finally realize the free and comprehensive development important paper uses literature analysis method, the text method, comparative method, comprehensive analysis, from the angle of value pluralism of values on the college students' ego identity formation and establish the influence, to explore how to help college students in the new situation to establish the correct value judgment system, to overcome the crisis of identity, maintain mental health, promotion of College Students' self consciousness development. The students in the university stage better complete the self-identity construction task, for the college students' life-long development to create the good psychological condition.