案例研究是实地研究的一种。通常是让学生分析在特定行业,工作场所或者机构中遇到的真实问题和困难的一种研究类论文。和中国的教育体制不同,英国大学的老师会经常布置一些关于case study类型的论文,这对于刚接触到英国大学论文的学生们,简直是“非”一般的感受,同学们也为此困扰不已!如何成功的完成一篇case study,成为许多同学迫切关注的额问题!今天就给大家一些关于如何写好case study的 to answer the case study successfully:1. 首先要找一些和你案例(公司,机构,行业等)相关的背景信息,然后分析其整个发展过程。做法如下:· read company reports (you can find them on Summon in Subject Databases) to find out about the structure of the company, management structure, employees, income, profit, costs, support structures, etc.· find information about different developmental strategies that have been used in this particular institution· find out about the decision making processes· find out about the institutional competitive environment· find out who the customers of this institution are· find out about the main issues that occurred in this institution (very important)2. 其次,运用SWOT分析(SWOT analysis),分析案例公司的优势和劣势(Evaluate the strengths and weaknesses of the institution (SWOT analysis),具体做法如下:· using examples of problems and difficulties that occurred before in the institution and the strategies that were adopted to deal with those issues, draft the strengths and weaknesses of the company· identify threats and opportunities for the institution3. 分析案例公司所在的一般环境(Evaluate the environments of the institution):For example:Apply different models in your analysis to suggest the improvements in the environment:Internal - . M’s Model: Men, Money, Materials, Minutes, - Micro-environment, . Porter's 5 Forces Model- Macro-environment, . PESTEL Model, PEST Model5. Having carried out the SWOT analysis of the institution, make suggestions on how the institution can use its strengths for further and better development and how the weaknesses can be turned into . Analyse and evaluate different strategies that the institution has used, identify risk factors:- corporate level- business level- functional level7. Make justified solutions and recommendations for future improvements- provide alternative recommendations to the ones that you have suggested案例分析的写作对于学生来讲,是非常重要,有价值的任务,因为:give students the knowledge and understanding of real-life institutional issues ·give opportunities to students to analyse those issues from the managerial perspective ·give students the opportunity to relate theoretical concepts that they have learnt to practical situations ·give students a chance to evaluate the solutions that were adopted to deal with the issues within an institution and provide recommendations for future improvements ·if it is a group project, it allows students to participate in a process of working in a group and share ideas as well as gain ideas from others ·if it is an individual project, it allows students to use their critical-analytical and problem-solving skills when analysing and evaluating a case and to suggest innovative solutions to issues raised看完以上内容,同学们是不是对案例分析相关的论文有更加清楚的认识了呢!