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RESUME SEARCH :: MARKETING & SALES RESUME BANK Results 1 - 20 of 1004 1. - Senior Management Am looking for a Senior Management or Marketing position. Have 13 years work experience (6 years in China). Fluent in English, Malay, Mandarin, Cantonese. Know Asia-Pacific markets well. Location: Abroad - Shanghai Resume reference: liulJoq8 Date: 7 May 2009 2. - Sales I am now looking to build on my selling skills as well as progress into a management position to achieve further professional development. I am therefore keen to find a new and suitably challenging role within a market-leading organisation. Location: Kuala Lumpur - Cheras Resume reference: skG4kgjt Date: 7 May 2009 3. - Marketing Executive I am now waiting my diploma results and I wanted to look for a full time job. I have worked before as promoter in fashion apparel, female supplies, and food & beverage relevance. I have confident that I can manage well in sales and marketing area. Location: Kuala Lumpur - Bandar Sri Damansara,Kepong Resume reference: sza721mY Date: 7 May 2009 4. - Petroleum Employee I am looking for any petroleum / oil company jobs that may fit my credentials. I am a computer literate individual with knowledge in SAP R3 application, know how to operate forklifts and drive. I was previously employed at Shell Philippines from Jan 1994 to May 2005 and TWA Inc - Flying V Petroleum an independent New Oil Player in the Phils as Supervisor Field Officer from July 2006 to February 2008. Location: Abroad - Davao City, Philippines Resume reference: jsOVbLZd Date: 7 May 2009 5. - Maketing Manager / Senior Exec Looking for Senior / Mananager position for Marketing. Specilize in FMCG industry with 3 years experience. Identify, execute and manage marketing strategies and initiatives for consumer products. Speaks English, Malay and Canotonese Location: Selangor - Petaling Jaya Resume reference: roWDQtRY Date: 6 May 2009 6. - MBA with 4 year Experience in Sales looking for either markrting jobs in banking , fmcg,Beverages or automobile industry languages known English, Hindi,Malayalam, Tamil Location: Abroad - India Resume reference: ba18a2ra Date: 6 May 2009 7. - NGO Executive, Project Formulation, GIS, Disaster Risk Mgt Program Coordinator,NGO Consultant, Microcredit Advancement Planning, Socio-economic data analyst,Disaster Preparedness in Agriculture Sector, Spatial data analyst, GIS Maping expert,Computer Training Coordinator, Housing and Settlement Expert, Voluntary Organizer, Adapation to Climate Change in the Agriculture Sector, Agricultural Extension Specialist Languages: English (RWS), French(RWS) , Arabic (Read only,Write)and Bangla (mother language)Typing Speed: 35 wpm (Eng) and familiar to Arabic, French typing ..... (continued) Location: Abroad - Dhaka, Bangladesh Resume reference: sisqwUsD Date: 6 May 2009 8. - Sales Manager Management Searching for a Sales and Marketing Job. Effective communication, able to Motivate and extract the market share. Location: Abroad - India Resume reference: se0hNJAC Date: 6 May 2009 9. - Management Trainee I am graduated in degree of Urban and Regional Planning from International Islamic University Malaysia. My career objective is to achieve highest ranking position in any Real Estate Company or Multinational Company. I have a very strong interest in Business, Marketing, Sales and Management. I have high determination on improving myself towards becoming highly potential business minded person. I have participated in many self-empowerment seminars, leadership training and sales training, namely; -"Unleash ..... (continued) Location: Selangor - Subang Jaya Resume reference: crhsiWJq Date: 6 May 2009 10. - Training Manager I have obtained experience in the field of education, and then to Training and Development as I have a great passion for training. In my previous company, as a Principle Lecturer I have handled a group of lectures, planning, managing and developing course syllabus for each programme in the foundation level. And now in my current company where I am given the task to plan, coordinate and train the sales force team nationwide and internal staffs in terms of product knowledge and soft skills such as greeting, ..... (continued) Location: Selangor - Klang Resume reference: naBcfoVE Date: 6 May 2009 11. - Marketing i am looking for a job, which enable me to establish my knowledge to the am fluent in English, Bahasa Malaysia, and chinese. i am self independent and fast learner,motivated and hardworking. ,good interpersonal skills in dealing with others. Location: Sarawak - Kuching Resume reference: gltYJWVF Date: 6 May 2009 12. - Web Strategist I am looking for a position to complement my corporate experience, management skills in IT and the education industry, further to my prolific research and understanding of Web and beyond. I have worked in Malaysia (3 years) and in Australia (10 years), in which I have gained authority and network within the online domain, especially Virtual Worlds. My publication, media interviews and international awards are a testament to my proficiency in spoken languages and presentation skills. Following are ..... (continued) Location: Abroad - Australia Resume reference: ssR3za4p Date: 6 May 2009 13. - Business Developemt Manager - Sales or Marketing job - Strength in Sales,Marketing and Business Developemet - English. Mandarin, Cantonese, Malay, spoken and writen Location: Kuala Lumpur - Kepong Resume reference: keQXgHZX Date: 5 May 2009 14. - Talent Hunt I have visited many of national and multinational companies including Engro Vopak, Fauji Fertilizer, IFFCO, PICT, SIEMENS, AREVA T&D and also served to several industries in the ITIF Asia and Textile Asia Exhibitions at Expo Centre Karachi. Apart from this I did internship in AREVA T&D (Formerly ALSTOM) and worked on the project of Automation of the PAINT SHOP CONVENTIONAL CONTROL SYSTEM, for a year. All the manufacturing depends on this sub-department of Production under the head of CNC machines in AREVA T ..... (continued) Location: Abroad - Pakistan Resume reference: enPrAXxC Date: 5 May 2009 15. - Retail Assistant Saya cari kerja yang sesuai dengan saya dan pengalaman yang saya ada sebelum berjanji akan membuat kerja dengan baik tanpa menimbul sebarang boleh mengendalikan komputer dan mesin duit(casheir).saya boleh bertutur bahasa inglish sederhana dan bersedia kerja lebih saya berminat kerja di adidas dan nike. Location: Sabah - kudat Resume reference: awN3QaSa Date: 5 May 2009 16. - A&P, PR, Banking,Purchasing Public Speaking, Customer services, Thinking technique, Adobe illustrator, Brand Management, Media Planning. Location: Johor - Muar, JB Resume reference: cos01NR0 Date: 5 May 2009 17. - Manager Im looking for a job of managerial cadre,i have 14 years of sales & marketing fluent in english. apart from sales job,i can do management level job too. Location: Abroad - india Resume reference: maq9eNtR Date: 5 May 2009 18. - Marketing Manager I'm looking for a Marketing Manager position as I'm relocating back to Malaysia from Dubai. My soft skills include Strategic Planning, Market Intelligence, Business Development, Customer Relationship Management, Market Analysis Forecasting, Profit & Loss Management, Negotiation, Six-Sigma Mythology, Industrial Sales, and Retail Management. Language spoken is English, Malay, Mandarin, Hokkien and Cantonese. Experience in MNC and international dealings. Friendly yet aggressive in terms of achieving objectives ..... (continued) Location: Kuala Lumpur - Kepong Resume reference: peUp96J9 Date: 5 May 2009 19. - Sales & Marketing Manager - Technical I am searching for a vacancy in Sales & Marketing. I am a Sales Manager with more than 10 years experience in Techical / Engineering Sales. I bring with me, a wealth of experience in dealing with people, customers to ensure sales objectives are met, creating a win-win environment between customers and company. As a Sales Manager, my responsibilties in my previous company ranges from being a mentor to my staff, as well as being a motivator to assist staffs in achieving the company set targets & goals. To ..... (continued) Location: Pulau Pinang - Sg. Dua Resume reference: lkOm1q7v Date: 4 May 2009 20. - Sales, export, marketing, manager Marketing % sales, managing, export department, english, german, turkish Location: Kuala Lumpur - KL Resume reference: rimvySmn Date: 4 May 2009

唉，还是自己经手吧，如果那完全不是你的认识，你却拿来滥竽充数的话，迟早也会穿的，自己去经手才可以知道自己的不足，能不能胜任一样工作，并不是靠自己去唬弄自己的。

Any survey of tax sources should begin with the nation’s fairest and most productive soure of revenue, the individual income tax. 任何税收来源的调查都应开始于国家最公正、生产性最强的国民收入来源--个人所得税. All advanced industrial countries levy a dircct tax on individual incomes, but nowhere is this tax as important as in the United States. In recent years,about 40 percent of federal cash receipts has been collected from this source. 所有先进的工业国家都对个人所得直接征税，但没有哪个国家在征此税时像美国一样重要。近年来,约40%的联邦现金收入都来源于此. The individual income tax is uniquely suited for raising revenue in a democratic country where the distribution of income, and therefore of ability to pay,is unequal. Theoreticians may disagree about the meaningfulness of the term “ability to pay,” but the close association between a man’s income and taxpaying ability is commonly accepted. There is also general acceptance of the idea of progression in income taxation. 个人所得税是非常适合民主国家增加国民收入的,在民主国家里收入分配和支付能力是不平等的. 理论家可能不赞成"支付能力"的长远意义,但个人收入和纳税能力间的密切关系却是普遍接受的. 级数所得税的观点也被普遍接受. The individual income tax has still another attractive feature. Income alone does not differentiate a man’s ability to pay—his family responsibilities are also important. A single person may be able to along on an income of $3000 a year, but a married man with two children would have great diffculty making ends meet. The individual income tax takes such differences into account through the personal exemptions and deductions, which are subtracted before arriving at the income subject to tax. 个人所得税还有另一个吸引人的特点. 收入不足以区分一个人的支付能力—他的家庭责任也是很重要的. 单身男士也许每年收入达3000美元, 但带着两个孩子的已婚男人要想收支相抵却很困难. 个人所得税通过个人豁免和扣除将这种差异解决了, 个人免税额在应纳税收之前就扣除了. The revenue potential of the individual income tax has been recognized only recently. For almost thirty years after its adoption in 1913, the tax applied mainly to a small group of high income people. Exemptions were high by current standards and few incomes were large enough rates. In the national effort to raise needed revenue during World War Ⅱ, exemptions were drastically were increased in 1946 and 1948,but have remained low by prewar standards. Tax rates were also raised in wartime, and have remained much higher than in earlier years. At the same time, personal incomes have continued to increase with the growth of the economy (and with the inflation that occurred during and after World WarⅡ and the Korean War). The combination of lower exemptions, higher rates, and higher incomes increased the yield of the individual income tax manyfold. In1939, tax liabilities were about $1 billion; in 1966, they are in excess of $50 billion. 个人所得税的收入潜力最近才得到公认. 在1913年实施后的30年里，个人所得税主要应用于一小部分高收入人士. 在现行标准下豁免是很高的，低收入者占很大的比率. 二战期间,国家努力增加收入，豁免急剧减少。1946年和1948年有所提高，但从战前的水准看，仍然很低。税率在战时也有人提出,但比起早些年仍高多了. 在此同时, 个人收入随经济增长继续增加,(也与其间和二战后的通货膨胀和朝鲜战争的因素) . 较低的豁免,高利率,高收入的结合成倍地增加了个人所得税. 1939年，纳税义务约为10亿美元; 但1966年,超过了500亿美元. This tremendous expansion could not have been possible without ready compliance with income tax laws and effective many countries where compliance is poor and administration is weak, there is great reluctance to rely heavily on the income tax. In this country, the record of compliance is good—although it can still be improved—and practical methods have been developed for administering a mass income tax (at a cost of only about 1/2 of 1 percent of tax collected). In the late 1930’s many people—even high-placed officials of the Internal Revenue Service—doubted that an income tax covering almost everyone could be administered effectively. Although some problems remain, in an advanced country the administrative feasibility of an individual income tax of almost universal coverage is no longer questioned. 没有所得税法律的遵守和有效的管理，这个巨大的扩张是不可能的。许多国家法律意识差，管理松散,过于依赖所得税就很困难. 在这个国家, 守法记录还好--虽然它仍可以得到改善--实用方法已制定用来管理大量所得税(按成本仅约为1%的税收额的1 / 2 ) . 在20世纪30年代后期，很多人甚至美国国内税局的高级官员都认为关系每个人的所得税应得到有效管理. 尽管一些问题依然存在, 在一个先进的国家个人所得税的几乎全面普及在行政上的可行性已不存在质疑. There are good economic reasons for using the income tax as a major source of revenue. The automatie flexibility of the income tax promotes economic stability and the progressive rates help prevent excessive concentration of economic power and control. Some believe that the income tax is also needed to moderate the growth of private savings of high income people, which is likely to hold down private demand for goods and believe that a high income tax impairs work and investment incentives and , therefore, reduces the nation’s economic growth. These are difficult questions which will be discussed later. Nonetheless, it is correct to say that the modern individual income tax. If carefully designed and well administered, is a powerful and essential economic instrument for a modern indusrtial econmy. 使用所得税作为财政收入主要来源有很好的经济原因. 该所得税的自动灵活性能促进经济稳定，累进税率有助于防止经济权力和控制过分集中. 有人认为所得税也需缓和高收入人群的私人储蓄增长, 这很可能压抑商品的服务的私人需求。有人认为高所得税降低工作和投资动力,因此,减少了国家的经济增长. 这些都是日后讨论的难题. 但是,现代的个人所得税是正确的. 如果经过精心设计和良好管理,是现代工业化经济的有力而必要的经济手段。 Structure of the Federal Income Tax 联邦所得税结构 The basic structure of the federal income tax is simple. The taxpayer adds up all his taxable sources of income, subtracts certain allowable deductions and exemptions for himself, his wife, children, and other dcpendents,and then applies the tax rates to the difference. But this procedure has many pitfalls for the taxpayer, and difficult questions of tax policy arise at almost every stage. Consequently, it is important to understand the main features of the income tax structure. 联邦所得税的基本结构是很简单的. 纳税人增添了他的一切应纳税收入,减去某些自己的、妻子的、孩子的和其他相关人的允许扣除和豁免权,然后适用税率差额. 但这种程序对纳税人也有很多陷阱,税收政策的难题几乎出现在每一阶段. 因此,了解所得税结构的主要特征是重要的. Adjusted Gross Income and Taxable Income调整过的总收入和应纳税收入 The two major concepts of income that appear on the tax return are: adjusted gross income and taxable income. 出现在纳税申报单上的两大收益好象是:调整过的总收入和应纳税收入. Adjusted gross income is the closest approach in tax law to what all economist might call “total income.” But it departs from an economic definition of income in some important respects. It represents the total income from all taxable sources, less certain expenses incurred in earning that income. In general, only money income is treated as taxable, but many items are excluded. Such exclusions include one-half of realized capital gains on assets held six months or more, interest on state and local government bonds,all transfer payments(for example,social security benefits and unemployment compensation), fringe benefits received by employees from their employers(the most important of these are contributions to pension plans), and income on savings through life insurance. The emphasis on money income automatically excludes unrealized capital gains and such imputed income as the rental value of owner-occupied homes. 在税法上调整的总收入是所有经济学家称之为"总收入"的最接近说法。 但是,在某些重要方面，它背离了收入的经济学定义. 它表示所有应纳税来源的总收入，较少的赚取收入中的确定开支. 一般说来,只有货币收入被视为应税的,但很多项目都被排除在外. 这种排除包括二分之一的持有六个月或以上的已实现资本收益，国家和当地政府公债的利息,所有的转移支付(例如,社会保障福利和失业补偿) , 雇员从其雇主那得到的附加福利(贡献中最重要的是为养老金计划) , 和加入了人寿保险的储蓄收入. 对货币收入的强调自动排除了未实现资本收益和这种像所有者租税价的推算收入. Adjusted gross income is used on the tax return in two ways. First, it is the income concept built into the simplified tax table, which is used for determining tax on more than 25 million returns. Second,it provedes the basis for placing limits on some of the personal deductions which are subrtacted in computing taxable income. 调整后的总收入用于纳税申报单有两种方式. 第一,它是收入概念建成的简易税表, 用于决定税收突破2500万美元的回报. 第二,它提供了限制某些个人扣除的基础，个人扣除在计算应纳税收入时已经减去了. Taxable income is computed by making two sets of deductions from adjusted gross income. The rirst are personal expenditures which are allowed as deductions by law—charitable contributions, interest paid,state-local income, general sales, property and gasoline taxes, medical and dental expenses above 3 percent of adjusted gross income, and casualty and theft losses above $100 for each lieu of these deductions, the taxpayer may use the standard deduction of 10 percent of adjusted gross income(with a minimum of $200 plus $100 for each exemption,and a maximum of $1000 for single persons and married persons filing joint returns and $500 for married couples filing separate returns). 应税收入是从调整过的总收入中制作两套扣除法计算而来的. 剩下的是法律允许扣除的个人支出--慈善捐款,所付利息,国有地方收入,一般销售 财产和汽油税, 高于调整后总收入3%的医疗及牙科服务费用, 伤亡和每次损失100美元以上的偷盗损失。代替上述扣减， 纳税人可使用10%调整后的总收入的标准扣除额 (最低200美元,加上每项豁免100美元,单身和夫妻联合备案的已婚人士每人最高1000美元，并返回500美元为已婚备案夫妻分开报税) . When the present standard deduction was first adopted in 1944, it was used by over 80 percent of the persons filing incomes have risen and deductible expenditures have increased,the percentage using the standard deduction has declined. In 1963, the standard deduction was still being used on million returns, or 56 percent of the million filed(Appendix Table C-6). But the amount of the standard deduction was small compared to home ownership, state-local taxes,and use of consumer credit, as well as the normal increase in expenditures that occurs as incomes rise. Total deductions reported on all 1963 returns amounted to $ billion; of this amount, $ billion were itemized deductions and $ billion were standard deduction. 现行标准扣除额首次在1944年应用时， 它被用于个人存档返还的80%以上.随着收入的增加和可扣除支出增加, 用于标准扣除额的比率也有所下降. 1963年标准扣除额仍被用于3580万的回报, 或6390万存档56% (附录表C 6 ) . 但征收的标准扣除额是比较小的，与国有、地方税,消费品信贷的使用, 以及随收入增加而不断增加的正常开支相比.1963年报告的总扣除额回到了592亿美元; 这一数额中, 有461亿美元详细说明了扣除项目,131亿美元为标准扣除额.

论电信企业市场营销策略[摘要]电信全球化与国际竞争的新趋势,给我国电信业带来了前所未有的压力与挑战,根据我国电信企业行业特点与营销重点,提出全员营销、摒弃传统广告宣传方式、营建全新企业文化及拓宽范围,实行差别化经营等策略。“所谓服务业这一行业根本不存在,只是各行业中服务成分所占的比重大小有所不同而已,每个人都在为他服务”。(TheoeloeLevitt语)显然,电信企业应属于服务成分较大的行业,笔者试从电信企业现状及服务业的特点入手,阐述电信企业的营销策略。一、电信企业的正确定位电信全球化与国际竞争的新趋势,给我们带来了前所未有的压力和挑战。一些新的经营理念,竞争观念、手段和策略正以惊人的速度向国人走来,并日益深刻地影响着国内通信市场。资产重组后的电信企业由于无线寻呼的剥离,邮政与电信的分营,移动公司的独立,实力受到了明显的削弱,经营范围与市场空间也随之相应变得狭窄。而在我们电信企业整体实力削弱的同时,我们的竞争对手无论从数量还是从实力,都不再是以前那样的弱小。我们对于通讯市场曾经有过的垄断时代已成为“昨日黄花”,电信市场不再有“巨无霸”的存在,代之而起的是诸侯割据群雄逐鹿。同时经历了这几年电信市场的长足发展,邮电通信能力和技术水平飞速提高,邮电通信不再是影响国民经济发展的瓶颈部门。从总体上说,通信能力与市场需求相比已经不再是短缺。更为严重的是,在国内需求普遍疲软的情况下,WTO正一步步向我们走来,我们未来的竞争对手将比现在可怕上不只十倍百倍。因而,在目前市场相对饱和的情况下,“加快发展,千方百计满足用户需要”,已经不应再成为我们电信企业的宣传口号和行动指南。面对日益壮大的竞争对手和相对狭小的空间,如果仅仅立足于用户需要的满足,我们将失去现有的市场。我们必须清醒地认识到:市场营销才是企业的首要任务。这既是企业工作的起点,又是企业工作的终点。没有市场营销企业就无法生存。“先有市场后有产品”之所以成为近几年企业界流行的经营方针即缘于此。由此可见,市场营销是企业发展的必由之路,强化营销,发现需求,选择市场需求是企业的第一任务,是关系企业生存发展的大事。因而,我们当前的任务当是创造市场,制造需求,引导消费,唯如此,我们电信企业方会在市场竞争中立于不败之地。二、电信企业行业特点与营销重点电信企业从属服务行业,因而我们必须从服务行业的特点出发,制定出符合行业特征的市场营销方案。“服务是一方能够向另一方提供的基本上是无形的任何功效或利益,并且不导致任何所有权的产生。它的生产可能与某种有形产品密切联系在一起,也可能毫无联系”。这就决定了电信企业具有如下行业特点:(一)不可触摸性服务是无形的。与有形产品不同,服务在被购买以前是看不见、品味不到,摸不着、听不到或嗅不出的。而购买者为减少这种不可触摸性所带来的不确定性,他们必然会寻求服务质量的标志或证据。他们将从看到的地方、人员、设备、沟通资料、象征和价格等方面,作出服务质量的判断。因此,服务提供者的任务是“经营证据”、“化无形为有形”。产品营销者受到的挑战是要求他们增加抽象观念,而服务营销者受到的挑战则是要求他们在其抽象供应上增加有形证据。如果我们想使我们的企业看起来服务快速和有效,就要中以试用以下几种工具使这种定位策略有形化。1、场所电信的有形环境必须暗示出快速和有效的服务。企业的外部和内部设计要做到整洁明快,对办公桌子的摆设和人行通道应进行认真设计规划,从外观上看,等持接持的顾客所排队伍不应过长,应有足够的坐位给正在办理业务的顾客。2、人员全体工作人员应当是忙碌的。他们应当做到衣着得体统一,并佩戴统一标志如工牌,并在始终保持微笑服务的同时做到来有迎声,去有送语。3、沟通资料沟通资料应能表明高效率,宣传小册子应做到印刷清晰,层次分明,图片也应经过认真选择。4、象征即企业的标志,如电信的徽记。5、价格各种服务价格要能始终保持简单明了。(二)不可分离性服务的生产与消费二者一般而方是同时进行的。这与有形物品的情况不同,后者是被制造出来的,先投入存储,随后销售,最后被消费。如果服务是由人提供的,那么这个人就是服务的一部分。因为当服务正在生产时顾客也在场,提供者和顾客相互作用,是服务营销的一个特征,提供者和顾客两者对服务的结果都有影响。(三)可变性服务具有极大的可变性。因为服务取决于由谁来提供以及在何时、何地提供。对服务质量的控制可采取两个步骤:第一步,投资于挑选优秀的工作人员并进行培训。对服务提供者进行培训,使其对顾客出现的各种情况都能做出适当反应,从而减少服务的可变性;第二步,通过顾客建议和投诉系统,顾客调查和对比购买,追踪了解顾客的满意情况。这样,质量较差的服务便可被察觉出来并得以更正。(四)易消失性服务不具有可贮藏性。不可能事先生产出服务留待以后消费。它的生产过程本身就是消费的过程,因而极易消失。由于服务性企业具有以上特点,因而服务性企业如果只用传统的市场营销方法来经营势必困难。在服务性企业中,顾客面对着服务质量不太稳定和较多变化的服务者,服务结果不仅受服务提供者的影响,而且受“不公开的”生产过程的影响。因而服务性企业的营销不仅需要传统的市场营销,而且还要插入其他两种市场营销,即内部市场营销和交互作用的市场营销。内部市场营销,意指服务公司必须对直接接待顾客的人员以及所有辅助服务人员进行培养和激励,使其通力合作,以便使顾客满意。市场营销部门可能做的最大贡献应是:“特别善于促使机构的其他部门每个人都实行市场营销。”(贝利语)交互作用市场营销,意指感知的服务质量在很大程度上取决于买者和卖者之间交互工作用的质量。在产品营销中,产品质量与如何被取得的方式之间毫无联系,但是在服务营销中,服务质量则是同服务供应者混为一体的。顾客评价服务质量,不仅依据其技术质量,而且依据其职能质量。因此,专业人员必须掌握交互作用市场营销的技巧。相对于传统营销而方,内部市场营销与交互作用的市场营销共同构成现代市场营销———全员营销。亦即市场营销的重点就是全员营销。三、全员营销的营销策略全员营销不仅包括营销手段的整体性,还包括营销主体的整体性及营销战略的整体性。传统的营销是以生产者为中心,以产品售出为目的,而现代营销是以顾客为中心,以顾客满意为目标,所要达到的最终目的如日本丰田公司的经理在推出凌志汽车时所说:“我们不应仅满足于顾客满意,我们的最终目的是使顾客愉悦”。怎样才能做到这一点呢?这就要求我样牢固树立“企业以市场营销为核心,市场营销以顾客满意为核心”的观念,将产品开发、技术改造、结构调整、生产管理、内部改革、资本运营等工作统一到服务和服从于市场这个中心上来,把搞好市场营销放在一切经营活动的第一位,以市场营销部门为中心,管理、生产、后勤部门以顾客满意为目标向市场营销部门提供服务。亦即搞好对外营销必须先搞好对内营销。某家旅游公司曾提出过这样的口号“员工第一、顾客第二”,其含义并非是不重视顾客,而是将员工列为第一的目的在于使企业员工满意,以崭新的面貌迎接顾客,从而实现顾客的满意。在树立“员工第一”思想的同时牢固树立“前一部门是后一部门的顾客”的思想,从而最大限度的激活内部市场营销。全员营销的一个很明显的特征就是:每道工序、每个员工与顾客都处于同一个不可分割的价值链,每个员工的工作都与顾客密切相关,只不过越靠近顾客的对顾客的影响越大。作为电信企业仅局限于对外的窗口,更不能仅仅局限于营业厅,我们以前抓服务的重点放在营业厅,而忽视了对另一些主要的服务群体如机线人员的管理。对于电信企业而言,机线人员服务的好坏对我们企业经营的影响更为直观。而在我们以前的实际工作当中,只是狠抓营业员的服务,而忽视了机线人员的规范化服务,导致我们的机线人员不象是国有企业的员工,反倒象是农村的个体包工队,极大地影响了我们的声誉。全员营销应注重这些重要环节,不允许出现任何细徽的漏洞。全员营销的另一个前提是员工整体素质的提高。这就要求我们的员工不仅要精通自己分管的业务,对于我们电信企业所有的业务都应有全面的了解。威海电信局曾经实行过“首问负责制”,意即每个员工在接听客户的电话,为客户提供咨询服务时,不应回答“不知道”,而应负责到底,为客户咨询有关部门,给予客户满意的答复。这种做法虽然比以前有所进步,但弊端在于浪费了客户的时间,降低了客户的满意度。请设想一下,如果我们每一个员工对每个问题都能对答如流,对每项业务都能如数家珍,这对我们的企业发展将会起到多大的推动作用。因而,从一线员工到支撑系统员工,不但要有全心全意为客户服务的觉悟,还要有过硬的服务本领。加强全体员工的技能培训,使其不仅知其然,而知其所以然,为客户提供高质量的服务。全员营销还需要提供相应的技术支持,提高服务的技术层次。体现服务水平的还有服务技术、服务手段。不仅包括服务手段的技术化,还包括通信能力的提高和通信手段的增多。借助高科技手段,实现服务层次的飞跃。如计算机的普及,使收费速度大大提高;联网收费,使客户体会网多面广的优势;产品的更新换代,满足不同层次消费群体的消费需求。由于全员营销具有上述特征,因而在实际操作中,与传统营销手段并用,将会取得事半功倍的效果。四、摒弃传统广告宣传,建设全新企业文化服务性企业较之制造企业在营销方面有许多不足,根据美国乔治和迈尔克斯德尔的调查,可以得出以下结论:(1)一般来说市场营销部门较少可能实行市场营销组合活动;(2)在提供服务区域较少可能进行市场营销分析;(3)很可能在内部处理自己的广告而不是求助于外部的广告社;(4)较少可能制定全面的销售计划;(5)较少可能制定和实施销售培训方案;(6)较少可能利用营销研究公司和营销顾问;(7)如用销售总额百分比表示用于市场营销上的费用,在这方面则有可能花费更少。作为曾经是国家垄断经营的电信企业,其实际营销手段比以上的论述更差。作为“官商”,我们曾经信奉的教条是“皇帝女儿不愁嫁”,作为“瓶颈部门”,我们曾级“酒好不怕巷子深”,这些陈规陋习导致我们在向市场经济转向的同时,不可避免地留有尚未褪化完全的计划经济的胎记。我们很多电信企业的广告仅仅做在家门口,做在营业厅里,我们在电视电台报纸所做的也仅仅是干巴巴的条文广告。广告这一引导消费的手段居然堕落到“顾客须知”的地步,广告魅力在我们那种做了也白做的论调中消失殆尽。我们所做的广告仅仅向人们表明我们做过广告。值得庆幸的是,我们有些经营者发现了这些问题。虽然我们欠缺国际商业巨头的大手笔,但我们绝对不能丧失商海博激的信心和勇气。一些电信企业的经验很值得我们推广:如在不同时间,针对不同的消费群体实行了不同的广告宣传,收到了较好的社会效益和经济效益。但在我们所有广告宣传中,缺少最根本的主题———企业文化的宣传。企业文化包括在长期生产过程中形成的经营思想、管理方式、群体意识和行为规范。它贯穿于企业发展道路、生产业务、经营管理以及职工思想政治、文化修养、业务技术素质的方方面面。高水平的质量服务文化,才能创出优质的服务,创优质服务又有力地推进企业的质量服务文化建设。众所周知,海尔公司在兼并红星电器厂时,仅派驻了几个管理人员,就使红星厂由亏损几千万的企业5个月内扭亏,他们凭借的是海尔品牌、海尔企业文化的灌输。由此可见,企业文化对于一个企业而方,无疑是企业魂。因而我们在使用传统的广告营销手段的同时,应侧重于企业文化的建设与宣传,学会利用各种媒体树立我们的形象。如我们可以对社会有影响的群体实行优惠政策,借以提高我们的知名度;积极参与公益活动,树立良好的企业形象。这种投入与产出的比肯定会优于广告的效果。同时注重企业的文化建设,弘扬企业,创企业品牌,求名牌效益,力争取得经济效益的同时获得良好的社会效益。五、价格手段,不可多用,不能滥用价格大战一直是企业界惯用的营销手续。曾几何时,价格成为我们企业的制胜法宝,推销产品的不二法门。仿佛祭起价格这个大旗,就可以战无不胜,所向披靡。但我们的消费者正一步步走向成熟,他们不再满足于小幅度的降价手段,最终结果导致价格战的恶性循环。近几年较为有名的是全国的彩电价格大战,造成全国彩电行业至少53亿的损失。“城门失火,殃及池鱼”,彩电大战导致了今年上半年的彩管行业的全面停产,彩管行业只能用减少供应量祈求价格的回升。在我们通讯市场,同样是烽烟四起,价格战的最终结果是“鹬蚌相争,渔夫得利”,这里的渔夫并不是指由于降价而得到实惠的消费者,而是指国际上那些圆睁双眼,紧盯我们这块世界上最大的尚未开放的通讯市场的通讯业的巨头们。我们原本就不足以与之抗衡,我们本应该联手与之竞争,而我们采取的价格战无疑将自己的市场廉价出售给了他们。当然价格战并非一无是处,通过价格大战,可以做到优胜劣汰,导致市场资源的重新配置,并由此锻炼我们的企业抗风浪的能力。但是价格手段毕竟是双刃剑,此应不可多用,更不能滥用。而应该配合企业社会形象的树立,针对特殊群体采取价格攻势;同时价格不能一降再降,那样会使顾客有了等待心理,反而更糟。六、拓宽经营范围,实行差别化服务当价格战与铺天盖地的广告刺激不了消费时,我们应该拓宽经营范围,实行差别化管理。但是要想做到将我们的服务与竞争者的服务区别开来是件十分困难的事。经营范围的缩小,竞争对手的增多,使得价格竞争愈演愈烈,许多顾客对产品的要求不多,只要省钱就行。由此可见,只要顾客认为服务的差别不大,他们对提供关心程度便会小于对价格的关心。解决价格竞争的办法是发展差别供应和建立差别形象,提高顾客的满意度。因为一个满意的顾客对价格的关心程度低于对提供服务者的关心程度,同时一个满意的顾客较为容易的接受开展的新业务,而且对我们电信企业的成本而言,发展一个新顾客远比吸引一个老顾客的费用高。因而我们电信企业应凭借自己的资源优势实行差别化服务管理。这种差别化服务管理具有两层意思,其一为本企业与外企业的不同,使顾客能明确我们所提供的服务为别人所无法提供的。这一点可以配合企业的文化建设进行。其工作重点应侧重于经营范围的拓展,让我们的服务永远走在别人的前面。其二对不同的顾客采取不同的营销策略。经营范围的拓展,不仅包括外延的拓展,还包括内涵的拓展;不仅仅是量的增加,还包括质的提高。同时细分市场,做到有的放矢。比如对学生较为集中的地区,实行免费装机发售电话卡刺激消费;对于消费层次不高的人应教会他们使用程控电话的多项功能,如“呼叫等待”、“转移呼叫”等,提高通话率;对于消费层次较高的人应大力宣传“一线通”等先进业务;对于大用户(主要指那些群体数量少但业务量比重大的用户)建立大户室,设立大用户档案,甚至于采取青岛局的办法:为大用户设立“绿色通道”,特事特办,使大户业务稳中有升,同时推出新业务后率先向他演示,从而引导消费。总之,在我们电信企业的市场营销工作中,要以现代营销观念为主,以传统营销观念为辅;以全员营销思想为主导,突出营销部门的地位;淡化广告宣传效应,重视企业文化建设;忽略价格杠杆功能,严格差别化服务管理;立足现有市场,创造消费需求;以先进的营销理念武装我们的头脑,使我们电信企业在未来的竞争中永立潮头,勇往直前。

2、（美）约翰.A.昆奇著，吕一林译，?市场营销管理—教程与案例?北京.北京大学出版社，2000 3、查尔斯.戴克著，李圣贤译宝洁的观点内蒙古.内蒙古人民出版社1999 4、JamesAFitzsimmons著，张金成范秀成译，《服务管理》，北京.机械工业出版社2000 5、等著，张金成等译，《互动服务营销》北京.机械工业出版社2000 6.菲利普�6�1科特勒.营销管理[M].北京:中国人民大学出版社,2001

Which in the homeland automobile enterprise camp pin level maximal? Believe in 90%'s insider city answer: Shanghai GM. This answer I have been also to say yes , the vehicle being that are what it gives birth to a child cannot include a reason achieving best, but selling amounts in the homeland the first. But, the insider who is also maximal , believe in 60% if my doctrine Toyota (include abundant Tian He Guang of China FAW Group Corporation vapor Toyota) camp pin is horizontal may shake head: What camp does Toyota have report back after? Small vehicle mass is good , whose city sells! I have no intention of estimating that whose level height this two automobile enterprise camp sells here, who is low, but depending on that I being engaged in experience of automobile medium reporter for many years , I thinking that face to face be applied or used universally and abundant Tian Ying sells water In the light of at present understanding of the most people, good automobile camp sells the marketing and sales activity being to have an innovative idea , to have effect should be elaborately planned, brand notability attracting medium speculation being advanced from this with the public attention. According to that this standard , Shanghai GM are able to get a maximum score affirmatively,the news "that 100,000 yuan of short separation overcome " makes Beijing Imperial Ancestral Temple hot , Buick GL8 "land public affair cabin " concept extends , monarch strength brand Chinese tradition culture entering , Cadillac brand are in because of Saiou to hold work of announcing ceremony waiting , all being able to be rated as the classics that Chinese automobile camp pin history mounts in recent years. Words sending if the camp pin also shunts, "the beauty style being representative leads Shanghai GM since law " , medium public relation , news make hot , the concept announces , advertisement bombs, ... Hold tall take taxi camp high this one set selling the combination fist being applied exquisite in skill by Shanghai GM, copy of the first edition the Buick main current process Shanghai GM's package and the marketplace hoisting , becoming at one stroke the Chinese saloon belonging to two little brand in USA brand. Who can deny neither, Shanghai GM's overall camp pin level height produces person of the same trade or occupation indeed checking once greatly. By contrast, China FAW Group Corporation Toyota has only wanted a low tone much , it's marketing and sales activity in recent several years has had nothing good or unusual to report , even, public relation crisis events such as "arrogant advertisement event " ", sharp aspiration oil leak event " has appeared , no wonder a lot of insider has all thought that Toyota "has not found the north yet" in Chinese camp pin except that the strength gallops to appear in the market once drew support from Zhang Yi Mou patting the advertising film event make one wheel hot. Guangzhou Toyota has put up a handful trend brutallyly during the period of the beautiful triumphant strains omen (Camry) appears in the market , but, the quilt people has mocked well for "vehicle , the fool city has sold ". Be that the Toyota camp pin had better be applied or used universally really? Need to know that fits in the technology " that Japan produces per day all along camp pin , having "Toyota ,broad ratification , why Toyota accomplishment selling aspect in camp has gained being thought that the camp pin dying to China afterwards on the contrary by person? I think that many people does not all understand that abundant Tian Ying sells the thought marrow, this is to improve a product and serve steadily , the public praise forming the fine marketplace then, sells by the fact that the marketplace drives new vehicle coming public praise. The it is the strongest to return to trend in 2006 triumphant strains US omen saloon comes up. Why does the consumer go after handful of beautiful triumphant strains omen? Who all knows this is that the beautiful saloon has formed fine public praise on Chinese marketplace because of entrance is nice. But, very few somebody asks about: Why in this way good is auspicious beautiful triumphant strains public praise? The answer not the Toyota manufacturing engineering is good , but the product improves well. From the sixties debuted the first beautiful Daiji omens last century, Toyota is improving its quality unceasingly right away , every generation being advanced to some extent, but domestic than the last generation quality city triumphant strains US omens already are sixth generation of it. Mount sustained improvement in the same motorcycle type platform, not only having economized large amount of inkstone hair , cost of manufacture, Antagonism, is applied or used universally , Ford waits for the automobile company to walk to be another a way, their city every year debuts a big heap of new vehicle, but every one new vehicle name , technology platform and before motorcycle type cannot find out connection. This being also leaking from a lot of automobile manufacturer in the homeland now, way, Board Chairman Qirui Yin Tong Yao has one well-known saying to here: "Alone dou, singles fights but you and I, engage in a gang fight right away during the past life big heap of child". For the hot spot extending the new vehicle , manufacturer having to create the various concept and news,hold and the marketplace activity on a large scale , attract the medium and the public eyeball on this account. 相关文章 国内哪个汽车企业的营销水平最高？相信90％的业内人士都会回答：上海通用。这个答案我也是同意的，理由是它所生产的车算不上最好，却做到了国内销量第一。但如果我说丰田（包括一汽丰田和广汽丰田）的营销水平也是最高的，相信60％的业内人士都会摇头：丰田有什么营销？车子质量好，谁都会卖！ 在此，我无意评价这两家汽车企业的营销水平孰高孰低，但凭着我多年从事汽车媒体记者的经历，我认为对通用和丰田营销水平的不同评价，正好代表了目前中国汽车界对于汽车营销的两种不同思路。 按照目前大多数人的理解，好的汽车营销就是要精心策划有创意、有影响的市场营销活动，吸引媒体炒作和公众关注，由此提升品牌知名度。按照这个标准，上海通用肯定能够得到最高分，因为赛欧“10万元小别克”的新闻炒作、别克GL8“陆上公务舱”的概念推广、君威品牌中国传统文化的输入、凯迪拉克品牌在北京太庙举行发布仪式等，都堪称近年来中国汽车营销史上的经典之作。 如果营销也分流派的话，上海通用是典型的“美式打法”，媒体公关、新闻炒作、概念宣导、广告轰炸……这一套高举高打的营销组合拳被上海通用运用得炉火纯青，原本在美国属于二线品牌的别克经过上海通用的包装和提升，一举成为中国轿车市场的主流品牌。谁也不能否认，上海通用的整体营销水平的确高出同行一大截。 相比之下，一汽丰田就要低调得多，除了威驰上市曾借助张艺谋拍广告片事件炒作一轮外，几年来其市场营销活动乏善可陈，甚至还出现了“霸道广告事件”、“锐志漏油事件”等公关危机事件，难怪许多业内人士都认为丰田在中国的营销“还没找到北”。广州丰田在凯美瑞（Camry）上市时狠狠地出了一把风头，却被人讥为“车好，傻瓜都会卖”。 真的是丰田的营销不如通用吗？要知道，在日本向来有“丰田的营销、日产的技术”之称，丰田在营销方面的成就获得了广泛认可，怎么到中国之后反而被人认为营销不行了呢？我认为，许多人都不理解丰田营销思想的精髓，这就是持续地改善产品和服务，进而形成良好的市场口碑，通过市场口碑来推动新车销售。 还是回到2006年风头最劲的凯美瑞轿车上来。消费者为什么追捧凯美瑞？谁都知道这是因为进口佳美轿车在中国市场上形成了良好口碑。但很少有人问：凯美瑞的口碑为什么这么好？答案不是丰田的制造工艺好，而是产品改善得好。从上个世纪60年代推出第一代凯美瑞开始，丰田就在不断地改善它的品质，每一代的品质都会比上一代有所提升，而国产凯美瑞已经是它的第六代。在同一个车型平台上持续改善，不仅节省了大量的研发、制造成本，品质得到不断提升，而且消费者的口碑也在不断地累加。 相反，通用、福特等汽车公司走的是另一条路子，它们每年都会推出一大堆新车，但每一款新车的名字、技术平台和以前的车型都找不出联系。现在，国内许多汽车厂家走的也是这条路子，奇瑞董事长尹同耀对此有一句名言：“单打独斗打不过你，我就生一大堆孩子来打群架。”为了推广新车，厂家不得不制造各种概念和新闻热点，并大规模地举办市场活动，以此吸引媒体和公众的眼球。 参考资料：上海网站