主题公园锦绣论文

The Shenzhen subject park culture characteristic construction searchesanalyzes Since Shenzhen 1989th year the exquisite silk China subjectpark establishment, already some 18 years year, has followed timepassing, the Shenzhen subject park development situation actuallyalready with difficulty is comparing with the same year. Very manyscholars have the suspicion to the subject park construction allnewspaper the manner. Certainly, in these 18 years development, theShenzhen subject park indeed has many problems, the subject park whichthe manner knows very few may count. Therefore, searches to thesubject park analyzes into the very many domestic scholars' direction,for example: Guaranteed continues just gentleman in to the subjectpark development influence factor analysis in, thought the source oftourists market and the transportation condition, the region economylevel of development, the city traveling sensation image, the spacegathered with the competition as well as the policy-maker behavior inplays the indelible role to the subject park development in. Regardingthis, I carry on own on the subject park culture characteristicanalysis, as well as proposes own idea. Key word: Traveling culture, cultural marketing, subject park

结合环球嘉年华和锦绣中华，分析主题公园规避产品的生命周期的方式有两种：1、一是以迪士尼、环球影城为代表，每一个主题公园都有独到的创意，并在较短时间内一次性或分期建设到位，形成足够大的规模和成熟、丰富的产品体系，保持强大的吸引力和竞争力，再通过一定程度的更新，创造适度的新鲜感，增加营销的噱头，吸引眼球。2、二是以深圳欢乐谷为代表，在较长时间内，分期开发，滚动开发，通过“建不完的欢乐谷”来保持新产品次第问世，从而延长生命周期。