Jinhua ham is the regional characteristics of China's traditional products, renowned domestic and foreign markets. In recent years, with the improvement of people's lives, Jinhua ham expanding production scale, product quality markedly improved, the annual export volume is also a record high. Obtaining achievements, Jinhua ham business Overall, the technical level and international advanced level there is a big gap in between, so that exports encountered technical "bottleneck" is facing unprecedented challenges. At present, most enterprises still Jinhua ham standards and testing systems are woefully inadequate, industry supervision, research and investment, lack of technological innovation and many other issues. The existence of the above problems both internal factors and external reasons. In this paper, the success of Jinhua ham industry case analysis, given the program to address these issues: the introduction of foreign advanced technology, integration with foreign standards, to enhance oversight, improve brand protection awareness and increase advocacy efforts to increase R & D investment, expanding the international market.