公共关系在企业秘书工作中的应用和影响Secretary of Public Relations work in the enterprise applications and the impact ofIn this era of rapid economic development, a variety of small, medium and large enterprises in China in the development of a scale. Moment of impact on public relations business development and operations, and the Secretary's position in the enterprise can not be ignored. Enterprises in cooperation with their peers in the transaction, the need for communication to the Secretary; the Secretary of the application of public relations also need to communicate with this paper, first of all, the views of other scholars to use on the secretary, secretary and corporate secretary of the definition of public relations through the analysis of relevant information, as well as the characteristics of public relations, corporate secretary and public relations links. Finally, write the Secretary of Public Relations work in the enterprise applications and the Secretary of the impact of the enterprise, subject to claw back.“80后”大学生网络消费行为分析与研究 "80 After the" network of university students and research on consumer behavior analysis21 is a popular computer information age, with the increasing penetration of computers, network consumption gradually into people's daily lives. The rise of Web consumption of traditional consumer has a certain impact and influence. Network in the current consumption, whether or Dangdang Taobao, Alibaba also or other popular shopping sites, the largest consumer group of college students is that we. As the younger students, but also has contacts with society and with society is different from other consumer groups, consumer psychology and behavior, it is a special consumer groups. On the one hand, college students have a strong consumer demand, on the other hand, college students have not been economically independent, consumption has been greatly restricted. Ahead of consumer attitudes and consumption of the lack of strength, all college students have a great impact on the consumer. Special groups have their own special natural features, while inevitably there are some non-rational and even some consumer this paper, first of all, the development of analytic network consumption trends, characteristics of the network some of the characteristics of consumer groups, combined with the consumer characteristics of the network of university students, university students to analyze why the network would be so popular consumption. College students and then sub-groups, boys and girls from high-grade low-grade, respectively, conducted a questionnaire survey of valid questionnaires from the research and analysis, "after 80" generation of college students in the network of consumer psychology and consumer characteristics, consumer research students network problems and come up with strategies to address these issues.