On the food, take depends on the tastes and preferences of their production strategy was a huge success. and often follow a unified international strategy is not feasible. Nescafe is one of the most convincing examples. Like Nestle, the company's operating principles are embodied in its structure and organization of "completely decentralized authority." Nestle, the company that is "market-minded (Market Head)" -- is thought to view expressed by the real-estate market, and together, Action taken by all means and strive to meet the local needs and demands. Nestle chairman and chief executive, Helmut Maucher, Mr. strongly felt : Nestle's local companies to make the best analysis The judge in the food habits of various products are adapted to local tastes and preferences. To take account of food and related regulations. However, for a brand to become the market leader. As executive vice president of Nestle in Europe Ramon Masip the view, must become a "low-cost manufacturers." A company in marketing and advertising to achieve greater efficiency, it should be a way of communicating information between products and consumers more consistent and streamlined. In Europe, for example, is one such location in the development of a new product for the whole of Europe. but it in the packaging and labeling countries are the same. Nestle, a more integrated European market in the coming trend, it took a new strategy this way : in the best new products to achieve greater consistency outside; Brand has also accepted around the minor differences in. In recent years, Nestle has taken a lot of measures, which reflect the company's long-term plans. Program objectives; The most important strategy for the Nestle brand; If Nescafe develop basic communication strategies; on the packaging and brand strategies for these signs and symbols in the formulation of guidelines to achieve greater coherence; Each brand advertising for the service by reducing the number of agents to improve the efficiency and effectiveness of communication with consumers. Nestle products, the 300 (not coffee) in 61 countries throughout the 421 factory production. Lake Geneva, Switzerland, a small company based in the city Beibei (SIECA) headquarters on the production technology, brand, Quality control and the main raw material to make the stringent requirements. Essentially within the executive branch and in charge. They have the right to decide according to the requirements of the final version of each product. This means that the company will maintain a comprehensive decentralized management approach. Also seeking greater consistency, in order to achieve the dual objective, it is necessary to maintain a delicate balance. This is the international business operations and the balance between the countries, as well as the international spread of the balance between national and local. If not in accordance with the same basic principles of the same goals, without considering all the factors associated with, then This balance will easily be undermined.