[abstract] Period of the new century in Chinese cinema, led by Zhang Yimou ready him as leader of Chinese film industry, put the commercialization of film production into the traditional cultures of our country. Zhang Yimou film to make our country a calm lake surface of the waves Movies, mimic each other at all when Chinese cinema has changed. His movie by the movie "My Father and Mother" as the sector is divided into early and late, our analysis of its film characteristics of visual culture from the early shift of the overall quality of the scenes of aesthetic symbols. This change has brought both positive and negative effects and cause us to ponder the future development of cinema. How to culture and cinema effective combination of commercial movies are worthy of our exploration of the question, the Chinese movie to which direction the future development of great significance.[Key words] Zhang Yimou movie vision of cultural symbols of the overall aesthetic quality of