SummaryAlong with the rapid development of electronic commerce and Internet marketing, group purchase more and more development of the site was in full swing. United States group purchase site Groupon's huge success, boosting the worldwide upsurge of entrepreneurial group buy mode. Today, more than our domestic group purchase website has been up to more than 1000, and is in constant growth. Customers as a product of the fusion of e-commerce, network marketing, has become a very fiery hot. However, in the Group buy website at the same time there have been a lot of customers of a great number of site closing information, individual group purchase there have been complaints by customers of the site. Group purchase NET in process of rapid development, gradually a number of common problems. This article to full network, for example, analyses of current customers during site development issues and article first describes the basic concepts of e-commerce, main characteristics and development trend of the future, then the emerging concept of group buy giving focus, elaborated on the development present situation and development prospect of group buy and group purchase operation mode of the Web site. First from customer positioning, and financing status, and profit mode and project management four a aspects on full network of development status for has analysis, pointed out that current full network of future development was: full network cannot effective of expanded group buy business regional scale, and full network in individual project Shi no can while service good consumer and merchant, and full network in design group buy project Shi lack innovation and current of group buy integrity on full network of development adverse, several aspects of restricting. The problems plaguing the further development of the full network, full screen in order to grow further as group buy industry leader, must address these : full network customers; electronic commerce; constraints;