The advertisement looks like a carrier of information which has a close relationship with people's life. The English in the advertisement is fresh, rich and colorful. Also, it has strong feelings and great influences and representations. Little by little, it becomes a beautiful view in our daily life. Along with the developing of times, the English in the advertisement will improve a lot of new contents to build its characters. To understand the English in the advertisement is not only good for learning English, but also knows well about the culture and the concept of value of the English-using countries. The most important, this has real meaning about efficiently announcing of our produces and has a position in international markets. To research seriously and hold the language characters of the English in the advertisement is helping to control the towards of the developing of English. Also it can keep up with the developing of language, extend views and improve the comprehension and appreciation of English.