洗发液论文题目

从“百年润发”看广告中的文化元素“Sends from hundred year Run” reads in the advertisement the cultural element 中国是一个历史悠久的国家，灿烂的文化所产成的特殊的文化背景一直影响着中国人的日常生活与经济消费。如今已经不是男耕女织的经济环境，市场经济下的消费市场，商家琳琅满目的商业广告成了现代消费的一种文化表现方式，然而现代跟传统往往会出现碰撞与排斥，人们的思想观念也在碰撞，谁的产品宣传抓住老百姓的消费心理，那么就事半功倍，相反，不被人们接受的广告将直接影响消费者对其产品的厌恶。如何让老百姓根深蒂固的传统文化与商业性质的产品广告相融合，让商业广告更能打动消费者呢？本文通过对比“百年润发”洗发水的不同时代的两个广告，阐述一下个人对这一问题的观点China is a historical glorious country, the bright culture produces the special cultural context has been affecting Chinese's daily life and the economical expense. Now was already not the d and women weave cloth economic environment, under the market economy consumer market, business's dazzling commercial advertizing has become one cultural performance way which the modern age expends, however the modern age will often appear with the tradition collides and repels, will people's ideological concept at the collision, whose product propaganda also hold common people's expense psychology, then twice the result with half the effort, on the contrary, not the advertisement which is accepted by the people the immediate influence consumer to its product loathing. How to let the common people ingrained traditional culture and the commercial nature product advertisement fuses, enables the commercial advertizing to move the consumer? This article “hundred year Run sends” the shampoo different time two advertisements through the contrast, elaborates the person to this question viewpoint

一是概括文章的内容，抓住以下几个要点：(1)把握论文的要素，以写事为主的应明确写什么事，写人为主的应明确写什么样的人。(2)把握关键性语句，揣摩作者为什么要写这些人，事。(3)分析层与层之间的关系，理清文章脉络，然后概括。二是弄清论文和文学作品的结构特点及表现形式。掌握以下划分段落的方式：

China is a country has a long history and splendid culture of the middle class into the specific cultural background has affected the daily lives of the Chinese consumer and the economy. Today, farming is no longer male and female texture of the economic environment, the market economy the consumer market, an array of commercial advertising business has become a modern consumer culture of expression, however, often contemporary with the emergence of a collision of traditional and exclusion, the concept of people's thinking is also in the collision, who promote the products of consumer psychological advantage of the ordinary people, it is much more effective, on the contrary, will not be accepted advertising will directly affect the consumer's aversion to their products. How to make ordinary people is rooted in a tradition of cultural and commercial nature of the integration of advertising, so commercial advertising can move the consumer? In this paper, by comparing the "Rise of hair" shampoo different times of the two ads on my personal point of view on this issue.

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