写好雅思 作文 离不开日积月累，下面我给大家带来雅思写作 范文 素材：advertisement，希望大家喜欢。
雅思写作高分范文之是否应禁止 广告 范文
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
雅思写作大作文范文之 儿童 观看广告
雅思写作真题范文：There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your own opinion.(有许多针对儿童的广告，如零食、玩具和其他商品。家长们认为孩子们处于压力之下。广告商声称广告提供有用的信息。讨论两种观点并给出你自己的观点。
雅思写作大作文题目讲解
此次大作文考察的为广告类话题，也是一道老题目。题目中提出了对立双方：父母认为孩子们比较受广告影响，从而产生一定压力;广告商则认为广告本身能够提供大量有用信息。
雅思写作大作文参考范文
随着儿童成长为广告业的目标群体，产生了一系列针对这些广告的广告，引起了社会的一些争议。
As children grow to be the target group of advertisement industry, a range of advertisements aimed at them have been produced, which had caused some controversies in the society.
Those who advocate the spread of advertising targeted at children deem that these advertisements can provide potential customers with a comprehensive understanding of the products advertised, which can help consumers make well-informed buying decisions. Since television advertisements can present goods in a visual and audio way, this can definitely enhance people’s knowledge of the advertised goods, especially some electronic toys or newly-introduced food.
On the other hand, parents are concerned that children are easily attracted by the vivid advertisement from the Internet or television, and because of it, kids will pester their parents to buy the goods advertised. Obviously, children are a group of consumers without the ability to distinguish good from bad and right from wrong. If they are convinced of the benefits of the products from the advertisement, they will not consider the negative aspects or further explore the truth of the advertisement itself.
Besides, peer pressure is another point which needs to be mentioned here. The widespread advertising campaign will make the public overwhelmed by these advertisements, which means there will always be some parents and children purchasing the advertised goods, and therefore, some psychological factor of children may urge a part of them to obtain the products even though they may not need the goods.
Personally, advertisements themselves contain a lot of information which can be quite useful for consumers. If the advertising industry can be well regulated and children being supervised when they are watching the advertisements, there is no need for parents to worry about the side effects by the widespread advertisements.
雅思考试大作文范文:广告与媒体的问题
雅思大作文题目：广告与媒体的问题
雅思大作文范文：
Television screens, newspapers, buses, andalmost all city streets are flooded by all kinds ofadvertisements. This has both advantages anddisadvantages to consumers who are unavoidablyinfluenced, though the degrees vary from person to person.
Because of the advertisements placed by many competing companies, consumers are ableto learn about certain new products rapidly. If a product happens to be what some consumersneed, they might be attracted to make a purchase and have trial use. If it turns out to bereally good, people would set about recommending it to friends and the sales of this product willgo up very quickly. So, we see this is a win-win situation both to consumers and manufacturersand we also see that consumers are not just influenced profoundly all at once. It takes time forthem to establish faith in the advertised products.
In most cases, the advertised products are good and worth buying. But there are alsocases where the effects or functions of a certain product are much exaggerated and it willdefinitely fool some people when they are attracted all at once and go to buy it. Since a productcan only win the market through its quality and its long established fame, there’s everyreason to believe that those fake or much exaggerated products will eventually lose theirmarket shares and die out. Thus, we see that the market is selective and consumers aresensible in the long term.
In developed countries, there are strict censorship and supervising systems regardingadvertising. If the advertisement put up by a company fails to honor the advertised effects, itwould be termed as fraud, thus violating the law which could lead to really serious result. Inmost cases, the manufacturing company would be fined so heavily that it would be difficult for itto survive any longer.
From the foregoing discussion, we can see that advertisements influence consumers bothfavorably and unfavorably and the degrees of this influence differ from person to person. Toprotect consumers, governments can follow the practice of developed countries by enforcingreally strict censorship and supervising laws in regard to advertising as a whole.
雅思写作语言素材积累：广告类
If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人们购买商品是因为需要，广告没有作用，仅仅是娱乐，是否认同?
点评： no more than = only adv 仅仅
相关提问：
1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者?
点评：分析广告的弊端以及提出解决策略。
2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 产品销量的提高反映了广告的作用，不是社会需求，是否认同?
点评：广告话题最难的提问角度，写作思路为让步反驳：广告为何不是提高产品销量的因素。
3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 广告应不应该被废除?
点评：让步反驳写法，谈及广告的利好，不能因噎废食。
综合点评：广告为恒热话题，经典提问角度：是否应该废除广告。广告对于消费者的影响和解决策略。广告的利弊。儿童广告的影响和解决策略。
薛鹏思路拓展：
广告的利好：
1. 广告的 教育 性： 公益广告扮演了教育者的角色，例如，希望工程的广告唤醒了人们对偏远地区的失学儿童的关注。
2. 广告的信息性：广告是人们获得信息的 渠道 以及源泉。例如，电视购物广告为人们购买心仪商品提供了便利。
3. 广告的娱乐性：广告是传媒的一种形式，通常具有幽默性，因此，有趣的广告可以博人一笑，增加生活乐趣，例如苹果手机的广告。
广告的弊端：
1. 非法广告以及虚假广告危害消费者的利益。例如，很多化妆品以及药品广告，充满了花哨的宣传语以及空洞的承诺，夸大产品的功能，极端情况下，威胁人的健康。
2. 明星代言的广告，诱发消费者购买他们不需要的商品，增加了消费者的经济负担。
3. 很多电视广告令人讨厌，打断精彩的节目。同理，很多人在街头散发广告单，污染环境，浪费行人时间。
解决广告的弊端：
1. 政府对于非法广告加强监管。
2. 广告明星增强守法意识，理性代言。
3. 消费者增强自我保护意识，理性消费。
薛鹏原创语料库：(同时写作口语卡片：一则广告)
基本语料库：
1. advertisement = advertising n 广告
2. TV commercial n 电视广告
3. public-service ads = public –interest ads n 公益广告
4. advertisement campaign n 广告宣传
5. wise consumers = wise buyers n理性的消费者
6. censorship of ads n广告审查
7. wise buying n 理性消费
8. ads produced by super stars n明星做的广告
9. makeup ads n化妆品广告
10. medicine ads n药品广告
谈及广告的利好：
1. Under no circumstances can we uunderestimate the indispensable roles of ads
in our lives.我们不能忽视广告在生活中的作用。
2. witty slogan 智慧的宣传语
3. eye-catching pictures n 精美的图片
4. exert a subtle influence on v对于 …… 有微妙的影响
5. …… play the role of educator v 扮演教育者的角色
6. …… is a significant source of information v是信息的源泉
7. …… bring huge convenience to consumers v 给消费者带来便利
8. …… serve the function of entertainment v 有娱乐功能
9. promote the sales of the relevant products v 提高相关产品的销量
10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的产业，可以解决就业以及促进相关产业的繁荣例如……
谈及广告的弊端：
1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我们不能忽视由于广告引起的弊端。
2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的广告公司会雇佣歌手以及明星代言商品。
3. fake and illegal ads n虚假的非法的广告
4. …… are full of flowery phrases and empty promises …… 充满了花哨的宣传语以及空洞的承诺。
5. buy goods without consideration = purchase goods impulsively v冲动购物
6. endanger the consumers’ interests v 威胁到消费者的利益
7. impose much pressure upon consumers economically v 增加消费者的经济负担。
8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消费者被…… 影响
9. poorly educated children in the remote rural areas n偏远农村地区的文盲儿童
点评：illiterate = poorly educated adj 没有受到良好教育的。
10. irrational buyers = unwise buyers n非理性的消费者
如何解决广告的弊端：
1. strengthen the censorship of counterfeited or illicit ads v 加强对于非法广告和虚假广告的审查力度
2. Consumers could be away from those detrimental ads. 消费者可以远离有害广告的影响。
3. Ads stars enhance their lawful awareness and assume more social responsibilities 广告明星应该增强守法意识以及承担更多的社会责任
4. foster rational consumption habit v培养理性的消费习惯
5. collect some information of other consumers before buying a product v 在买商品前收集一些信息
雅思写作范文素材：advertisement相关 文章 ：
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2. 雅思考试作文范文 媒体类
3. 2017雅思大作文总结之一
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雅思写作的提高不仅需要自己勤加练习，还要多读多看，以下是我给大家整理的雅思写作 范文 及素材：城市化。希望对大家的雅思写作备考有所帮助
雅思写作大 作文 高分范文城市化的影响
Question
These days, it seems that an increasing number of people are leaving rural areas to live in the city.
Discuss some of the effects of rural depopulation ( migration from the country to the city) and suggest some ways in which this trend could be reversed?
Key words analysis
? rural areas: 郊区, 它的相对词是urban areas
? depopulation: 减少居民，后面括号内的内容是岁这个词的解释
? trend: 趋势，和tide, current同义
? reverse: 使倒转
Argument:
? 这是属于 议论文 中的problem的类型，通常会在要求学生表达对这个问题的看法和给出一些解决方案。
Possible effects :
? 过于拥挤的城市易影响城市的舒适度
? 过于拥挤的城市可能会导致失业率升高
Possible solutions:
? 政府进行商业性的引导
? 加强农村基础建设，提升生活便利性
Model Essay 1 – Part 1
Introduction
Rural depopulation is a very important issue in many parts of the world today. In this essay, I will discuss some of the main effects of this problem and also offer some possible solutions to it.
Main body 1
Firstly, it is clear that migration away from the country negatively affects life in the city. Serious environmental and social problems often occur when cities become overcrowded. Problems such as air, water and noise pollution are now increasingly common in urban areas around the world because there are simply too many people living there. Pollution can make city life very uncomfortable indeed and can even cause illness. Beijing is a very good example of this. Overcrowding in cities can also lead to high unemployment (especially in poorer parts of the world) and crime.
Model Essay 1 – Part 2
Main body 2
In order to prevent people from moving away from the country and reduce the size of cities, I feel we must make country life more attractive. In my view, the best way of doing this would be to improve services in the country. One of the main reasons that so many people have left the country is that facilities like shopping centres, cinemas, swimming pools, restaurants, libraries, schools and hospitals are generally better in the city. If such facilities were available in the country, more people would choose to live there. Another effective solution would be for the government to subsidies businesses and workers who move to the country.
Conclusion
n conclusion, I believe we must all recognise how serious this problem is. For the sake of the environment and our own quality of life it is vital that we preserve rural communities.
雅思考试大作文范文:过度城市化的原因和结果
雅思大作文题目：
Since cities have changed a lot, the size ofthe cities has grown enormously. Discuss thecauses and consequence of the enormous sizeof cities.
雅思大作文范文：
Nowadays, the maps of cities are updatedfrequently. With the development of city, more andmore suburbs become parts of the city. When thecities in the world are amplifying constantly, peoplediscuss the topic hotly, the causes andconsequence of the enormous cities. Different people have different answers by theirrespective views.
In my opinion, the evolution of society and the development of economy result in thegrowth of the vast size of cities. Since the number of population in every city is increasingcontinually, people need a large amount of space to live in. With the progress of the technology,the output of crops rises sharply. Fewer and fewer farmers are required, as a result, more andmore villages urbanize. The growth of the cities brings us many huge changes.
There are more job opportunities in the cities. For instance, China will hold the OlympicGames in Beijing in 2008. The government is amplifying the size of Beijing to build new gyms inorder to hold it excellently. Obviously, people in the cities could gain a lot of new jobs.
Of course, the enormous size of cities also has bad effects. Pollution is becoming more andmore serious all over the world with the amplification of the cities. For example, thepoisonous gas sent off by factories and automobiles has made the air unhealthy for people tobreathe. Water waste keeps pouring into rivers and lakes; as a result, many water species aredying out. Furthermore, more people the city have, more rubbish we can find.
In a word, since each coin has two sides, we should be acquainted clearly with the reasonswhy the size of the cities has grown enormously and what it will bring us. Thus, we could makefull use of the positive effects and overcome the negative effects.
雅思大作文范文解析-如何解决城市建设带来的问题
题目
The world has many towns and cities constructed in previous centuries that are suitable and livable for people in those times. What problems will this cause today and what can be done to solve these problems?
题型：问题解决
翻译：世界上有许多几个世纪前建造的城镇，适合那时代的人们居住。这会导致今天出现什么问题以及如何解决这些问题呢?
写作结构
开头段：背景引入+话题介绍
主体段 1：可能造成的问题
主体段 2：可以采取的 措施
结尾段： 总结 概括
范文解析
开头段
交代背景“如今全球化和现代化超过了城镇建设，并带来一些问题”，政府需要采取措施解决它们。
背景句：Globalization and modernization nowadays have considerably outpaced the construction of new cities，which has brought some adverse impacts on people’s life.
话题介绍：Under pressure, the government needs to identify them to reduce complaints from citizens.
主体段 1
商业开发为一些城市的城市化带来了一些问题，如交通堵塞，住房紧张等。
主题句：Commercial development gives a facility to urbanization in some cities where the basic infrastructure does not match the needs of enormous flow of dwellers.
平行列举 1：In some cases, the shortage of transportation means that the road would be blocked by vehicles especially during rush hours. This low efficient traffic can have negative implications on business to some extent.
平行列举 2：Apart from stagnated traffic, there are accommodation issues to be considered. This is because the advances of economy surely require large numbers of migrants. If single-storey constructions without necessary facilities including heating, sewage system and even electricity supply take a dominating place in city, it would be difficult for those workers to dwell comfortably.
主体段 2
为解决上述问题，政府可以采取一些措施。如建设高架桥和地下交通系统减轻道路交通;说服房地产公司建造更多功能性的区域来甘山城市面貌。
主题句：To solve the problems identified above, the most influential factor may be the government who is responsible for modifying the old cities.
平行列举：Perhaps viaducts are needed to accommodate more vehicles and underground traffic systems such as railways or underpass tunnels can serve to ease road traffic dramatically. Persuading estate companies to construct more functional concrete jungles would probably be an effective strategy to mitigate the terrible living or working conditions. It would also help to improve the overlook of city if some districts are demolished for central business areas, public parks or statues.
结尾段
总结概括 文章 内容。
Overall, the governors play a vital role in city development, and tax payers should have the awareness of maintaining their new cities.
重点表达
impact on... 对...产生影响
to some extent 在某种程度上
it will/would be difficult for sb to do sth 对某人来讲做某事是有困难的
serve to 服务于
play a vital role in 在某方面发挥巨大作用
雅思大作文范文解析-如何解决城乡差异大的问题
题目
Some people think a rise in standard of living in a country only seems to benefit cities more than rural areas. What problems may those differences cause? How to solve those problems?
题型：问题解决
翻译：有些人认为，提高一个国家的生活水平似乎给城市带来的好处比农村更大。这些差异会造成什么问题?如何解决这些问题?
写作结构
开头段：引入背景+话题介绍
主体段 1：可能造成的问题之一
主体段 2：可能造成的问题之二
结尾段：可采取的措施
范文解析
开头段
交代背景“一个国家的工业化和城市化大大提高了公民的生活水平。然而，许多人断言发展的成就城市超过农村，并产生了许多问题”，表示“应采取措施解决问题”。
背景句：The industrialization and urbanization of a country have massively improved the living standard of its citizens. However, many people assert that the developmental achievements have benefited cities much more than rural areas and a series of problems have arisen.
话题介绍：This essay will discuss the problems and then offer feasible solutions to cope with the situation.
主体段 1
高度发达的大都市区占据了多数的优质资源，提供了大量的就业和商业机会，导致大量年轻农村居民涌入城市寻求机会，直接导致欠发达地区的劳动力和资金严重短缺。
主题句：The imbalance of economic and social progress between rural and urban areas is starkly visible and have triggered a number of problems.
平行列举：First, the highly developed metropolitan areas have occupied the quality resources of education, medical service, finance, commerce and entertainment, providing numerous opportunities in employment and business. As a result, a large number of young rural dwellers crowd into the city to pursue education, hunt jobs and make investments, directly leading to the severe shortage of available labour force and capital in the underdeveloped places. The loss in population and finance would inevitably worsen the overall economic development in rural districts.
主体段 2
由于农村和城市居民的受 教育 程度、职业和收入不同，可能导致农村居民进城务工的时候收到歧视。
主题句：The second problem resides in the aftermath of rural-urban migration.
平行列举：As a multicultural destination, the city holds a huge population with diverse backgrounds in terms of education, profession, income, social class, and even accent. Individuals from underdeveloped places tend to have less professional competence and personal wealth, due to the lack of educational and commercial resources in rural areas. Such discrepancy might trigger discrimination towards the rural residents who struggle their way through the urban jungle. What's worse, the widening wealth gap might even force the poorer ones to commit crimes to obtain more material possession.
结尾段
可采取措施解决发展不平衡的问题，如政府应该帮助农村居民利用当地资源发展旅游和商业贸易产业;在农村地区的教育系统中投入更多的劳动力和资金;还需要立法和监管来打击与歧视和暴力有关的行为。
Several solutions could be taken into account to improve the situation. The government should help rural residents exploiting local resources, such as natural landscape and specialty products, to develop industries in tourism and commercial trade. Once the industries are on the rise, job opportunities would be generated, along with a growing business revenue and average income. In addition, more workforce and fund should be invested into the education system in rural areas. If rural dwellers could obtain a specific skill or a certain academic qualification, they would be more professionally competent and employable. Furthermore, legislation and regulation are also required to fight against conduct related to discrimination and violence.
重点表达
living standard 生活水平
a series of 一系列
cope with 处理，解决
labour force 劳动力
simon雅思写作观点总结之城市化
Simon 写作观点集：Cities 城市化
1.Reasons for Urbanization 城市化的原因
People move to cities in search of job opportunities
Cities offer greater employment possibilities and a higher standard of living
People migrate to cities from the countryside
Traditional activities like farming need fewer workers nowadays
2.Negatives of City Life 城市生活的缺点
Life in cities has its drawbacks
The cost of living is higher than in rural areas
Some people d not manage to find work
Housing is usually much more expensive
Homelessness and poverty are common on cities
There is a gap between rich and poor
Life in cities can be extremely stressful
There are problems like traffic congestion and crime
Cities lack a sense of community
People do not even know their neighbor
Cities are sometimes described as “concrete jungles”.
3.Pedestrian Areas 人行道
Pedestrian zones in city centre can improve the local environment
Banning cars encourages people to walk or cycle
Many European cities have built bicycle lanes
Dependence on cars is linked to health problems like obesity
People who walk or cycle regularly are generally healthier
Pedestrian areas are safer and more attractive for both residents and tourists
雅思写作思路：
【雅思写作题目关键词】
1-young people
2-richer
3-safer
4-healthier
5-less happy
【雅思写作小贴士】
此类雅思写作题目是典型report类文章的写法，建议四段写作模式，namely，Paragraph One: Introduction; Paragraph Two: Reason 1+ Reason 2 + Reason 3…;Paragraph Three: Solution 1 +Solution 2 + Solution3…;Paragraph Four: Conclusion。
【新闻背景快搜索】
1-
【雅思写作语汇必备/背25句】
1-跟以前比年轻人更容易不开心。
-Young people are more likely to be unhappy than before.
2-烦恼
-to experience worry
3-年轻人处境危险，可患包括已于在内的多种心理疾病。
-Young people are at risk of a range of mental illnesses including depression.
4-某人做某事处境危险
-to put someone in danger of doing something
5-他们的意识形态让他们倍感压力和内疚。
-Their ideology increases feelings of stress and guilt.
6-这对身心健康有害。
-It may be detrimental to mental health.
7-加重压力、抑郁和对生活不满意的程度
-to increase levels of stress, depression and lower life satisfaction
8-年轻人的快乐主要源于…
-Young people’s happiness is derived primarily from…
9-牺牲某人自己的需求转而满足他人的需求
-to sacrifice one’s own needs for the needs of others
10-对某人的生活满意
-to be satisfied with one’s lives
11-某人对某事的认同态度可以解释这一切
-It can be totally accounted for by one’s endorsement of…attitudes
12-考虑家人支持的程度
-to take into account of the level of family support
13-对年轻人产生了相反的影响
-to have the opposite effect on young people
14-这一现象与孤独(不愿意与人交流)和缺乏成就感有关。
-The phenomenon is linked with feelings of isolation and a lack of fulfillment.
15-树立某人的自信心
-build up one’s confidence
16-某人的要求过高
-the demands of someone get too taxing
17-在中国对年轻人寄以厚望不是什么新鲜事儿。
-High expectations for young people are nothing new in China.
18-年轻人的压力越来越大。
-The pressure on young people is increasingly intensifying.
19-不让孩子输在起跑线上
-to be eager to provide their kids with a head start
20-巨大的压力
-the extraordinarily acute pressure
21-努力解决这一难题
-wrestle with the conundrum
22-加大成功的可能性
-to raise the odds of success
23-彻底动摇了某人的信心
-to shake one’s confidence to the core
24-社会文化原因可以解释为什么将重点放在物质进步上。
-There are socio-cultural reasons for the emphasis placed on material advancement.
25-短时间内从贫穷走向富有
-to make the transition from poverty to wealth in less than a generation
26-突然间意识到在浪费生命
-to have a sudden realization: I am in danger of wasting my life
27-工作上一点小挫折，就会让某人感到沮丧
-to feel dejected after even a minor professional setback
