With rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of industries are closely connected with electronic commerce. However, everything has two sides.
On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities. That's why e-commerce is preferable to traditional commerce.(优势：Advantage)
On the other hand,there exist many problems either.It is hard to control the virtual business. False,deceptive informatin is interspersing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce.（问题：Problems）
Above all, the trend towards promising e-commerce is an irresistible trend of times. It undoubtedly contributes to impayable prosperity of world economy. Let’s prepare to embrace this irretrievable trend.(前景：Perspective)
全手工翻译 共计129个字！
E-commerce (e-business, e-comerce, e-trade) from the literal meaning of speaking English is the use of advanced electronic technology is now engaged in various business activities in a way. Essence of e-commerce should be a complete network of business operation and management of information systems. Specifically, it is to use existing computer hardware, software and network infrastructure 设施, through some of the protocol to connect up the electronic network environment various business's activities. This is a more stringent definition, in popular parlance that e-commerce generally refers to using the Internet for business activities in a way, such as: online marketing, online customer service, and online advertising, online survey.
E-Commerce, Chief Information Officer cio.icxo.com
Internet, e-commerce can be divided into three areas: information services, transactions and payments. The main contents include: E-Trade ad; electronic purchasing and trading, electronic trading exchange certificate; electronic payment and settlement and the sale of online services. Main types of enterprises and individuals trading transactions (B to C mode) and business transactions between (B to B mode) two. There are four entities involved in electronic commerce: customers (individual consumers or enterprise groups), businesses (including retailers, manufacturers, storage providers), banks (including the issuer, acquirer) and Certification Center.
Explosive development of Internet commerce is the direct product of the new Internet technology development. Internet itself is open, global, low-cost, high-efficiency features, has become the inherent characteristics of e-commerce, and so far beyond e-commerce as a new form of the value of trade, it will not only change enterprise's own production, operation, management activities, and will affect all of society's economic performance and structure.
1. E-commerce is the traditional business processes electronic digitization, one hand instead of actual electron flow logistics, a reduction in manpower, material resources, reduce the cost; the other hand, breakthrough time and space constraints, making transactions in any time, any place, thereby greatly increasing efficiency.
2. E-commerce has the openness and global features for enterprises to create more trade opportunities.
3. E-commerce enables businesses to cost close to enter the global electronic market, making SMEs and large enterprises may have the same information resources, improve the competitiveness of SMEs.
4. E-commerce has redefined the traditional distribution model, reduce intermediate links, making producers and consumers directly deal possible, which to some extent, changed the way social and economic operation.
5. E-commerce on the one hand breaking the barriers of time and space, on the other hand, provide a wealth of information resources for various socio-economic elements of reorganization provides a more likely, this will affect the social and economic layout and structure.
E-commerce refers to the use of simple, fast, low-cost electronic means of communication is not never met buyers and sellers to conduct various business activities.
E-commerce through a variety of electronic means of communication to complete. Simple, such as by phone or fax you a way to conduct business activities with customers, seems to be known as e-commerce; But now people are mainly of e-business EDI (electronic data interchange) and the INTERNET to complete of. Especially with the INTERNET technologies become more sophisticated, the real development of e-commerce will be built on the INTERNET technology. Therefore, the e-commerce was also referred to as IC (INTERNET COMMERCE).
From the perspective of trade, e-commerce can be achieved in many areas, this can also e-commerce is divided into two levels, low levels of e-commerce such as e-Business, e-commerce, electronic contracts; the most complete is The most advanced e-commerce should be carried out using INTENET network to all trading activities, namely, the Internet will be information flow, business flow, capital flow and some of the logistics to achieve complete, that is, you can start from Xunzhao customers until negotiation, ordering, online payment (income), the open, according to electronic invoicing as well as EDI, electronic tax payment through the INTERNET at one go.
To achieve a complete e-commerce also involves many aspects, in addition to buyers and sellers, but also with banks or financial institutions, government agencies, certification, distribution centers and other institutions to join Caixing. As the parties involved in electronic commerce is not never met each other physically, so the entire e-business process is not a replica of the physical world, business, online banking, online electronic payment and other conditions and data encryption, electronic signatures in electronic commerce play an important role essential.
The advantages of electronic commerce:1) the rapid development of Internet Information 2 ) high efficiency. 3) low cost. Save time cost.4) personalized service.The disadvantages of electronic commerce:1) safety problem. Transaction security is a very important problem. However, China is still no perfect law of electronic commerce, security is a serious problem. 2) perceptions of constraint. Chinese traditional ideological constraints, there are concerns for online shopping. To see is to is traditional idea restrict people's online shopping motivation. 3) legal system needs to be standardized. Online transactions as a means of transaction should also be restricted by law. 4) the lack of professional talents. Twenty-first Century competition is the competition of talents. China electronic commerce industry to reflect the lack of professional talents cultivation of colleges, lack of confidence, enterprises lack of high-quality talents. Electronic commerce as a new industry, the lack of professional talents. Computer and network technology, the lack of talent seriously limits the development of e-commerce in china. As electronic commerce special field student has deep feelings. Not only the enterprise complains unable to recruit talent, electronic commerce special field student also distressed jobs。
Internet shopping
Internet shopping, product information is retrieved via the Internet, and through the electronic purchase order issued by shopping request, and then fill in the personal checks or credit card account number, manufacturers shipped by mail order, or through door-to-door express delivery company. China online shopping, the general mode of payment is cash on delivery (direct bank transfer, online remittance). Secured transactions (Taobao Alipay, Baidu BaiduPay, Tencent TenPay secured transactions) is cash on delivery.
In October 21, 2013, the twelve session of the fifth meeting of the NPC Standing Committee to continue its consideration of the consumer rights and interests protection law amendment draft etc.. Method a draft amendment to regulation, consumer online shopping, have the right within seven days from the date of receiving the goods return date, and there is no need to explain the reasons. At the same time, online shopping goods returned freight borne by consumers.
Advantage
For consumers:
First, in the home "shopping", the order is not restricted by time, place restrictions;
Second, a lot of goods to obtain more information, you can not buy local goods;
Third, the online payment than the traditional cash payment more secure cash loss can be avoided or robbery;
Fourth, from the order, door-to-door without buying the goods in person at the scene has the advantages of time saving, and labor;
Fifth, because of eliminating rent online merchandise store, recruit employees and storage and a series of charges, the whole than the average prices of similar goods shopping malls more high quality and inexpensive.
Sixth, the protection of personal privacy, many people like to buy Adult supplies online, go to the store to buy looked embarrassed.
For businesses:
Due to the online sales inventory pressure smaller, low operating costs, scale of operation from the site constraints and other. In the future will have more enterprises to choose to sell online, through the Internet marketing information feedback timely adjust business strategy, in order to improve the economic efficiency of enterprises and participate in the international competition. Again, for the entire market economy: this new shopping mode in bigger range, wider level to achieve more efficient allocation of resources. In summary we can see, online shopping break through the barriers of traditional business, both for consumers, enterprises and the market has a great appeal and influence, no doubt in the new economic period is the ideal mode to achieve "win-win" effect.
Shortcomings
One, due to the current domestic laws and unbalanced industrial structure, a large number of fake and shoddy products with customers through online shopping; online shopping can only be seen pictures of goods, and it to your hand, you will feel and pictures are not consistent, therefore, many customers still choose to buy more at ease store. The ITM model has thus evolved, really ended in "shoddy, graph does not match" and other fraud in online shopping.
Two, do not try
Online shopping just to see the photos and brief introduction of items, such as clothing or shoes, couldn't you just see that suits you, and if in the mall to buy, you can try it on, close his body, immediately buy, not so much to consider, while online, you have to look at size, coat long, long, long pants and so on, to buy for their own needs.
Three, network payment is not safe
Possible breaches, password theft. Online shopping is one of the most concern is that he needs to use the bank account, there is a Trojan, some friends of the computer, will cause the loss of some account of the serious situation, so everyone in the shopping time as far as possible do not choose the Internet cafes and other public places, your computer must also ensure the normal installation to antivirus software for network transaction. So online shopping lovers shopping want to choose their own often online shopping platform, such as taobao.com, Jingdong mall, VANCL, ha sister network; when shopping, use Mai126 safe online shopping navigation to enter the shopping platform, so that their online shopping first step will not be fishing net station fraud is a way; at the time of the transaction, must choose third party guarantee transaction, such as Alipay, TenPay; because the ITM model is being gradually implemented, most parts of the country have not set up a ITM entity shop, such as local has established ITM store customer suggestions in online shopping, first look at the seller merchant Is it right? ITM businesses, if it is required to implement the OVS service to sellers, the goods sent to ITM shop, from the ITM store for customer directly, trimming ironing, packing, inspection certificate issued by a series of after sale service, so as to ensure the graph match, or more on the heart.
Four, integrity
Is the owner of the credit degree, if encountered poor quality of service owner, ask a few questions seem impatient. Have deceived happen often appears in the online shopping. To solve the problem, ITM will issue a certificate of inspection and the corresponding report for the customer, the customer can prove that the information to the relevant government departments or take legal measures to protect their rights and interests are not infringed upon.
Five, the velocity distribution
The items on the Internet, but also through the distribution of the link, the fast one or two days, slowly to a week or longer, sometimes, distribution process also can appear some problems, and, if not satisfied with the goods, but also through the distribution of the link, change items, so more troublesome; while in the mall, see you want, just hand, if not satisfied, directly to exchange.
Six, return not convenient
Although in reality shopping return also need a very complicated procedure, and even the protection requirements for products to be, but the net return is relatively more difficult. Even proposed a variety of unreasonable demands refused to return and shirk responsibility. This is the electronic business
网上购物
网上购物，就是通过互联网检索商品信息，并通过电子订购单发出购物请求，然后填上私人支票帐号或信用卡的号码，厂商通过邮购的方式发货，或是通过快递公司送货上门。国内的网上购物，一般付款方式是款到发货（直接银行转帐，在线汇款）。担保交易（淘宝支付宝，百度百付宝，腾讯财付通等的担保交易）则是货到付款等。
2013年10月21日，十二届全国人大常委会第五次会议继续审议消费者权益保护法修正案草案等。消法修正案草案拟规定，消费者网购时，有权自收到商品之日起七日内退货，且无需说明理由。同时，网购退回商品的运费由消费者承担。
优点
对于消费者来说:
第一、可以在家“逛商店”，订货不受时间、地点的限制；
第二、获得较大量的商品信息，可以买到当地没有的商品；
第三、网上支付较传统拿现金支付更加安全可避免现金丢失或遭到抢劫；
第四、从订货、买货到货物上门无需亲临现场既省时,又省力；
第五、由于网上商品省去租店面、招雇员及储存保管等一系列费用，总的来说其价格较一般商场的同类商品更物美价廉。
第六、可以保护个人隐私，很多人喜欢在网上购买成人用品，去实体店购买显得尴尬难堪。
对于商家来说:
由于网上销售库存压力较小、经营成本低、经营规模不受场地限制等。在将来会有更多的企业选择网上销售，通过互联网对市场信息的及时反馈适时调整经营战略，以此提高企业的经济效益和参与国际竞争的能力。再次，对于整个市场经济来说：这种新型的购物模式可在更大的范围内、更广的层面上以更高的效率实现资源配置。综上可以看出，网上购物突破了传统商务的障碍，无论对消费者、企业还是市场都有着巨大的吸引力和影响力，在新经济时期无疑是达到“多赢”效果的理想模式。
缺点
一、由于当前国内法律和产业结构不平衡，大量的假冒伪劣产品充斥着网购；顾客通过网购只能是看到照片，而货物真的到达你手里，就会感觉和实物图片不一致，因此，众多的顾客还是选择到实体店里购买较放心。ITM模式也由此发展而来，确实杜绝了网购中对“以次充好、图物不符”等交易欺诈。
二、不能试穿
网购只是看到照片及对物品的简单的介绍，像衣服或鞋子之类的，你就不能直接的看出适不适合你，而如果在商场购买，你可以试穿，合自己的身，就马上买下，不用考虑那么多，而网上的，你要看尺码，衣长、袖长、裤长等等，要买到适合自己的需要斟酌。
三、网络支付不安全
可能被偷窥，密码被盗。网上购物最为担心的一点就是他需要用到银行账户，有些朋友的电脑中存在着盗号木马等，会造成账号丢失等一些严重的情况发生，所以大家在购物的时候尽量不要选择网吧等公共场所，自己的电脑也要保证杀毒软件的正常安装才能进行网络交易。所以建议网购爱好者购物想选择自己经常网购的平台，比如淘宝网、京东商城、凡客诚品、哈妹网；在购物时，使用Mai126安全网购导航来进入购物平台，这样保证自己网购第一步就不会被钓鱼网站诈骗也是一种办法；在交易时，一定选择第三方担保交易，如支付宝、财付通等；由于ITM模式正在逐渐推行，全国大部分地区还未设立ITM实体店，如当地已设立ITM实体店的顾客建议在网购时，首先看卖家商户是不是ITM商户，如果是就要求卖家实行OVS服务，将货发至ITM店中，由ITM店为顾客直接进行检验、修剪熨烫、包装、出具证明等一系列的售后服务，这样确保图物相符，还是较为放心的。
四、诚信问题
就是店主的信用程度，如果碰到过服务质量差的店主，问几个问题就显得不耐烦。还有在网上购物出现上当受骗时常发生。对此类问题，ITM则会为顾客出具相应的检验证明报告，顾客凭该证明资料到相关部门投诉或采取法律措施来维护自己的权益不受侵犯。
五、配送的速度
在网上所购来的物品，还要经过配送的环节，快则一两天，慢则要一个星期或更久，有时候，配送的过程还会出现一些问题，还有，如果对物品不满意，又要经过配送的环节，换一下物品，这样比较麻烦；而在商场上，看到自己想要，就直接到手，如果不满意，直接拿去换。
六、退货不方便
虽然现实中购物退货也需要很复杂的程序，甚至对产品要有保护的要求，可是网上退货就相对更加困难。甚至提出百般无理要求拒绝退货和推卸责任。这一点是电子商务的售后服务体系不健全的原因所致，ITM战略平台体系就已提出售后服务的理念，并逐渐在全国推行，相信在未来三年将会解决此类问题。
网上购物一般都是比较安全的，只要你按照正确的步骤做，谨慎点是没问题的。最好是用自己家里的电脑登录，并且注意杀毒软件和防火墙的开启保护及更新，从进入商城的第一步就远离了诈骗网站的欺诈，再次选择第三方支付方式如：支付宝、财付通、百付宝等，这个要商家支持，对于太便宜而且要预支付的话就最好不要轻信。
传统的网上购物的物品适合书本、音乐娱乐、信息购买、化妆品、服装等等物质一般性比较强的，对于像收藏品则不宜网上购物，珠宝也是，当然一般首饰例外。因为这些品质很难确定，所以很容易货不对版，对买卖双方都会造成麻烦，所以传统网购时网络只是一种购买渠道。现 在又出了一种全新的模式，叫做O2O模式，我们可以把它理解为OFFLINE TO OFFLINE，即线下对线下。作为以O2O模式经营的网站，东方亿家可以说是这一方面的鼻祖。消费者注册成会员之后，同样可以享受优惠的网购价格，唯一不同的是会员可以去联盟商家体验消费完之后再付费，这就避免了传统网购中的很多不安全因素，应该说更利于保障消费者利益。值得一提的是，该模式与ITM战略平台体系的不同之处在于，经营理念、运营方式、市场定位的完全不同。如，ITM的经营理念是将线下实体店定性为服务店，主要为线上解决交易中、交易后的服务问题。而O2O则还是将线上与线下定性为销售场所，只是将两者在营销上进行结合，尤其对服务业，顾客必须在线下获得服务和享受的情况居多。
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