The culture has become China's contemporary study of the important areas of public administration. However, because the people on the concept of a culture, areas of study, research methods, did not form a unified understanding, therefore, at present, China's administrative culture of innovation research is still in the exploration stage of development, showing obvious limitations. I do not know from when, "the culture" has become very fashionable term management, but it's for people to understand there is often misunderstanding. Some people say that the culture is sing and dance, others say the culture is manual workers. These are one-sided understanding or even wrong. The culture is in the process of enterprise development through the production, operation, management practice and gradually formed, and agree to abide by all the staff of the common values and codes of conduct. It is spiritual, material, more than the system level, its core business values, the external form of enterprise management, and corporate image. Administrative staff and corporate culture is a spiritual contract between its guiding function, pool features, features that encourage them to participate in staff development to enterprises in the building, then this culture will be "virtual" credit into real productivity . The advanced culture of the enterprise's core competitiveness is an important part. Faced with an increasingly competitive market at home and abroad to the new situation, how will the corporate culture of building and marketing aspects of organically integrate and promote each other, is placed in front of the enterprises an important topic.