With the rapid development of domestic tourism, and increasing the masses of tourists, Econo Hotel to meet the mass consumption, emerge as the times require. Nowadays with the development of the national economy, the increasing number of Econo Hotel, foreign brands continue to enter the Chinese market, the survival and development of Chinese local Econo Hotel a threat. So take the road of the brand, build their own brands, committed to the brand on the basis of the chain business, is the inevitable choice for the survival and development of Chinese local Econo Hotel. Based on the characteristics of Chinese local Econo Hotel, combined with successful cases of domestic and foreign brand construction, put forward the suggestion for the Chinese local Econo Hotel brand construction.完成。给分。