For the tourism market, the brand is the most durable of values, culture and personality. In reality, some tourist destinations and businesses are often too much focus on the function of brand attributes to the neglect of the interests of tourists on its promise to the people there are still some enterprises or products as the brand's trademark, these practices are distorting the meaning of the brand and deviated from the , A brand makes no lack of character and vitality of the "material symbols." However, from nature, implementation of brand marketing management is to tourist destinations in their respective target groups middle to create a powerful emotional appeal, to create a destination for the friendly and'll going to visit a The impulse (Milton, 2003). Therefore, the purpose of travel and tourism enterprises only from the values, culture and personality shaped and maintenance staff brand image, we can really build from the brand based on the nature and destination of the implementation of brand strategy to create conditions. In this paper, the Dalian City tourism brand building and operating an analysis by the city of Dalian city construction and operation of tourism brand, summed up the corresponding mode of operation and management methods. City tourism so as to provide brand-building strategy theoretical analysis and guidance. First of all papers related to the tourism brand concept to define, given the brand, brand image, based on tourists, such as the concept of brand equity. Secondly, the city of Dalian tourism brand identity, including Dalian City tourist destination brand and Tourism corporate brand and the relationship between the tourist city of Dalian City in brand analysis and operation mechanism. Then, the article analyzed and summarized the use of the Dalian City brand positioning strategies, including: leading positioning, Bifu positioning, reverse positioning, the gap positioning and re-positioning strategy. Finally, the paper summed up the analysis of Dalian City in order to successfully build and operate its city tourism implemented by the brand marketing strategy. Including: product line expansion strategy, brand expansion strategy, multi-brand strategy, brand marketing strategy to update the four strategies. Jiqiu! I have only three are offering a reward! If not, then the future can be gradually completed, when it comes to do! Henji really! ! ! ! !