【 abstract 】 the emergence of new media and development for the development of the press plays a big role, both provides technical support for traditional media, and for the source of news and information, the spread of news, news report way, such as diversity and richness has opened up a broader , in the context of the new media have appeared in the media and its practitioners ethics problems: news reports untrue, lack of humanistic spirit, journalists too subjective intervention, this paper in the first half of 2015 a few quite controversial events in media ethics as an example, the integrated use of case research method of content analysis and comparative analysis, summarized the context of the new media ethics problems in the media, trying to explore the context of the current new media causes and countermeasures of these problems.【 key words 】 the new media;Journalism ethics;News ethics;Professional ethics;Responsibility consciousness