参考一下,希望能帮到lzCelebrities speak of innovative practices Abstract Among the many stars as spokesmen of the product today, to really the voice of the combination of features and brand image, and maximize, three-dimensional star to tap the value of spokesmen, is not an easy task, not an ad on the tasks to be completed , But a systems engineering. Celebrity is to speak through the voice to use, it runs through the integration of communications activities has become the soul of brand characters, its maximum value for the brand to create more assets. Celebrity ads by the effect of the impact of celebrity credibility, including the attraction of celebrity credibility, professionalism and reliability of three elements, professionalism and reliability of the results of the celebrity ads have a positive impact on the attractiveness of the effect of advertising The impact of celebrity and advertising of goods between the consistency of constraints, celebrity image and the image consistency of goods further explanation of the celebrities have an impact on consumer advertising for the specific process, in the image of celebrity celebrities in advertising and commodity image of the impact of advertising is consistency of results The decisive factor. Use your voice to speak products is a common marketing practices, the use of advertising and consumer advocate as a bridge for communication, not only to consumers quickly recognize products, but also by advertising spokesman for the recommendation and endorsement, enhance brand Identification of and different from other brands of unique, then the advertising effect of upgrading our products and enhance the positive impression on the minds of consumers. In this paper, mainly through the existing method of celebrities speak to an analysis of the current celebrity ads by the use of innovative practices, Li Chu today to welcome and consumer favorite celebrity speak practices, and clearly speak to the attention of celebrity in all its aspects and in the future The celebrities speak in the ad to the attention of the points. Key words: celebrities speak; innovation; advertising; methods