2004 is the China post taken the unusual year, in CSPB group under the correct leadership of the national 600,000 postal staff efforts, postal whole industry achieved remarkable progress: national 136 cities express mail to realize "the pass", postal savings realized the unified national version success uplines, mailed in logistics company won the national logistics enterprises second...时值年底,从本期起,本版特别推出《 2004记者见证》,带着读者一起回顾 2004年全国邮政系统各主要专业发生的重大事件、取得的主要成绩,敬请关注。When the end of the year, from this period onwards, benban special "2004 reporter witness launched", taking the reader with review of the 2004 national postal system major professional, obtain the significant events of the achievements, attention please. 早春二月,在寒意未消的北京首都国际机场,一架波音 737全货机平稳地降落在跑道上,这个风尘仆仆的来客从此将效力于中国邮政航空公司,这使中国邮政的飞机数量达到了 9架。In early February, not eliminate the chill Beijing capital international airport, a Boeing 737 the whole cargo aircraft smoothly landing on the runway, this dusty visitors from will play in postal airlines, this makes China post plane number up to 9 frame.正是由这 9架货机组成的中国邮政快速集散网,在 2004年里揭开了中国邮政 EMS业务快速发展的崭新一页。It is up to the 9 cargo plane has composed of China post rapid distribution network, in 2004 in uncovered China post EMS rapid business growth, a new page. 根据中国加入世贸组织的承诺,快递行业在 2005年将允许外资企业直接进入中国市场。According to China's accession to the wto commitments, express profession in 2005 will allow foreign capital enterprise directly into the Chinese market.大限将近,洋快递们开航线、建快件分拣中心,加紧了对中国快递市场的渗透,让国人不由得为守土有责的中国邮政速递捏了把汗。The express the pyre nearly, open air routes, build express sorting center, intensified for China express market penetration and make Chinese people couldn't help for ShouTu duty Chinese postal-delivery pinched the sweat.是进是退,是放弃是力搏, 2004年的选择将决定邮政速递何去何从。Is is retreated, is to abandon the into side, 2004 is force of choice will decide postal-delivery what to do. 面对这样的形势,中国邮政速递今年确定了以发展为主线,巩固阵地、抢夺失地、占领高地的战略目标,整体布局,统筹规划,不断提高服务能力,提高竞争水平,以清晰的思路,瞄准目标,主动出击。In the face of such situation, China postal-delivery determined to develop this year as the main line, consolidate the position, and spoil land-lost, captured highland strategic objectives, overall layout, overall planning, and continuously improve our service ability, improving the competition levels to clear thinking, aimed at the target, the initiative. “次晨达”提高竞争能力 面对即将开放的国内快递市场,中国邮政 EMS在 2004年的发展显得及时、有力、激动人心。"CiChen amounted to" improve the competition ability to face will open soon domestic market, China's postal express EMS in 2004 development appear promptly, powerful, exciting. 首先是区域性业务的突破。First is the regional business breakthrough.中国邮政 EMS业务主要集中于经济活动频繁、人民生活水平较高的地区,统计显示,虽然在 2000多个城市开通,但 EMS的业务量 90%集中于 200个最为发达的大中城市,区域性业务更是占其中大半。China post EMS business mainly focus on economic activity is frequent, people's living level higher regions, statistics show that, although in more than 2000 city opening, but EMS business 90% focused on 200 most developed cities, regional business but also accounts for most of them.要成为市场主力就得先抓住主要区域市场。To become market first have to first catch mainly regional market. 1月 8日, EMS正式推出了长江三角洲地区“ EMS———次晨达”业务,向中国经济最发达、最活跃区域的用户承诺“限时未达,原银奉还”。January 8, EMS officially launched the Yangtze river delta region "EMS CiChen da -- to China" business, the most developed economy and the most active area of users commitment "prompt does not reach, the original silver kelivn". 4月 18日,珠江三角洲地区试开办“次晨达”业务。On April 18, the pearl river delta region try CiChen amounted to launch the "" business. 5月 18日,环渤海地区试推出“ EMS限时专递———次晨达”业务。On May 18, the bohai region trying to launch "EMS expre -- CiChen amounted to" business.除此之外,新疆、内蒙古、广西、江西、贵州等省(区)也围绕当地经济最活跃的地区相继开通了省内的区域“次晨达”业务。In addition, xinjiang, Inner Mongolia, guangxi, jiangxi, guizhou provinces (areas) around the local economy is the most active area of successive opened to the province regional "CiChen amounted to" business.这些区域性的业务以较小规模的调整,较快地推出了高质量的快递服务,大大提高了这些地区快递业的市场竞争能力。These regional business with smaller adjustment, quickly rolled out high quality express service, greatly improving the express industry in these areas of the market competition ability.同时,在速度和质量的保证下,各地单证照、代收货款、特快送票等新型业务也得到了快速健康的发展。At the same time, in the speed and quality guaranteed, single license, the collection of money around, express for ticket new services such as also obtained fast healthy development. “全夜航”显示网络实力 在高质量区域性业务成功地在市场上站稳脚跟之后,中国邮政 EMS开始了真正的大动作——— 8月 18日,中国邮政“全夜航”开通,全国 27个省(区、市) 136个大中城市间实现了“次日递”,同时开通了上海到日本的自主航线,推出了北京、上海等主要城市国际邮件到大阪、新加坡、伦敦、巴黎等 10个主要国际城市的“限时递”与“次日递”服务。"All want a night" shows network strength at high quality regional business successfully foothold in the market after China's postal EMS began the really big action -- on August 18, China post "whole want a night" opening, national 27 provinces (autonomous regions and municipalities) 136 between cities has realized "the pass", in the meantime, launched Shanghai to Japan's independent routes, launched in Beijing, Shanghai and other major cities international mail to Osaka, Singapore, London, Paris and other 10 major international city "prompt" and "the recursive recursive" service. EMS不但实现了国内各大经济区间的高水平业务联通,而且直接服务于这些地区与国外的实物往来活动,显示出强大的运输能力。EMS not only realized the major domestic economic interval of high level business unicom, but also directly service in these areas with foreign real intercourse activities, show strong transportation capacity. 紧接着,邮政综合网速递子系统升级,实现了速递系统和中心局系统的互联互通,实现了 EMS全程邮件信息的网上查询,它不仅丰富了特快专递邮件的查询渠道,而且使邮政速递的管理者能对全网运行质量进行有效监控。Then, the postal express subsystem comprehensive network upgrades, realized the Courier system and center system, realized the EMS interworking whole E-mail messages of online inquiry, it not only enrich the express delivery query channels, and makes postal-delivery managers can effectively to hyper operation quality monitoring.根据 EMS合作机构公布的业绩报告,中国邮政拉格比国际查询回复及时率 1~10月保持在 99%以上。According to the EMS cooperative organization performance report, published by the China post gulag than international inquires the reply timely rate 1 ~ 10 months keep over 99%. 至此,中国邮政 EMS获得了速递业的三个第一:是国内第一个推出全国大范围重点城市间“次日递”服务平台的快递企业,国内第一个建立“全夜航”网络的快递企业,国内第一个为客户提供全国统一号码并集电话查询、手机短信查询、全程信息跟踪网站查询、营业窗口查询等多种查询渠道于一身的快递企业。Thus, the Chinese postal EMS express industry won three first: is domestic first launched nationwide between the key cities "deferred" service platform express company, the first in the country to establish a "all want a night" network express company, the first in the country to provide the unified national number and collection call, SMS query, whole information tracking website, business window inquires the and so on many kinds of inquires the channel at a suit express company. 由此中国邮政速递优质、标准、新型的梯次业务体系基本形成,同时也确立了邮政 EMS在竞争中人无我有、人有我优,领先一步、卓越发展的市场地位。Thus China postal-delivery quality, standards, new draftees business system basically formed, also established the postal EMS in competitive middleman altruism has, the human has me superiorly, one step ahead, remarkable development market position. “思乡月”树立特色品牌 在“全夜航”的支撑下,邮政 EMS“次晨达”、“次日递”、“限时递”等业务已经可以满足不同层次用户的需要,而 EMS并未止步,依据中国人特有的消费习惯, 2004年他们推出了月饼订购、寄递“一条龙”服务,打响了一个新的服务品牌———“思乡月”。"Homesickness month" set up the characteristic brand "all want a night" in the support, postal EMS "CiChen amounted to", "the pass", "prompt" deferred business already can meet different levels to the needs of users, and EMS did not stop, according to Chinese characteristic of consumer behavior, 2004 they rolled out mooncakes order, delivery "one-stop" services, began a new service brand - "homesickness month". 多年来各地邮政部门的月饼寄递服务都是分散的,单打独斗不但导致了重收轻投的现象,而且缺少有市场号召力的品牌,不利于市场的巩固和业务的发展。For years around the postal services are delivering mooncakes scattered, starring role not only resulted in heavy receive light cast phenomenon and lack of marketable brand, is not conducive to market consolidation and business development.“思乡月”营销活动真正做到了统一策划、统一品牌、统一宣传、统一组织、统一运作,很快使“思乡月”这个品牌在市场中名声大噪。"Homesickness month" marketing activities truly a unified planning, unified brand and unified publicity, unified organization, unified operation, soon make "homesickness month" this brand in the market reputation big noise.截至 9月 24日,全国邮政部门已经寄递月饼超过 2000吨,全球华人都感受到了“思乡月”的香甜。As of September 24th, the national postal service has been delivering mooncakes over 2000 tons, global Chinese feeling "homesickness month" sweet. 速度更快、服务更专业、业务更细致,邮政速递在将产品做精做优之后走出了赢得市场必不可少的又一招棋———品牌宣传。Faster, the service is more professional, business and softer postal-delivery in products will be doing fine makes the optimal after winning the indispensable walked out of the market and a recruit chess -- brand publicity.奥运冠军刘翔作为邮政 EMS大使,登上了 2500万份特制特快信封的封面。Olympic champion liu xiang as postal EMS ambassador and boarded a 25 million copies of special express envelope cover.他也成为邮政速递“全新、全速、全球”核心理念的化身。He also became postal-delivery "brand new and full speed, global" core ideas incarnation. 综观 2004年邮政速递业务的发展,我们看到了在强敌将至、恶战将起之时,邮政速递从指导思想到行动方式的迅速转变,更看到了中国邮政为中国快递业的蓬勃发展,为振兴民族产业而奋力一搏的坚定决心。Overview of the 2004 postal-delivery business development, we saw in propetamphos will come, when, will play a 15-second postal-delivery from guiding ideology to behave in ways the rapid transition, more saw China post for Chinese express industry of booming development, for promoting national industry strive to a gamble determination.这是2004的。。。。~