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自从上次某X人验收我答案,主动说加分,却关闭问题后,我就再也不想给人找英文文献了...(因为你用的匿名,如果你是我说的那个人,请忽视我! ) 如果不是,请看下面,更多具体要求可说明,我再补充 1. Internet Advertising: Is Anybody Watching?(我有完整的45页PDF,可以传你) Abstract Click-through rates have emerged as the de facto measure of Internet advertising effectiveness. Unfortunately, click-through rates are plummeting. This decline prompts four critical questions: (1) why do banner ads seem to be ineffective; (2) what can advertisers do to improve their effectiveness; (3) does an immediate measure such as click-through rate undervalue online advertising; and, (4) are memory-based measures such as recall or awareness more appropriate? To address these questions, we utilized an eye-tracking device to investigate online surfers’ attention to online advertising. Then we conducted a large-scale survey of Internet users’ recall, recognition, and awareness of banner advertising. Our research suggests that the reason why click-through rates are low is that surfers actually avoid looking at banner ads during their online activities. This suggests that the larger part of a surfer’s processing of banners will be done at the pre-attentive level. If such is the case, click-through rate is an ineffective measure of banner ad performance. Our research also shows that banner ads do have an impact on traditional memory-based measure of effectiveness. Thus, we claim that advertisers should rely more on traditional brand equity measures such as brand awareness and advertising recall. Finally, our study shows that although repetition leads to lower click-through rates, it has a beneficial impact on brand awareness and advertising recall. 2. consumer attitudes towards Internet advertising
1.有关网络营销的参考文献1[美]PhilipKotler著。 2.梅汝和等译。 3.营销管理。 4.北京：中国人民大学出版社，2赵乃真主编。 5.网络营销。 6.北京：中国劳动社会保障出版社，3[美]BudSmith等著。 7.王思宁等译。 8.网上营销指南。 9.??北京：电子工业出版社，4[美]MarthaMcEnally著。 10.袁瑛等译。 11.消费者行为学案例。 12.北京：清华大学出版社，5刘红强编著。 营销。 14.北京：经济科学出版社，6杜明汉主编。 15.市场营销知识。 16.北京：中国财政经济出版社7孙秉申主编。 17.??企业市场营销实务。 18.北京：地震出版社，8范明明主编。 19.市场营销学。 20.北京：科学出版社，9兰苓主编。 21.市场营销学。 22.北京：中央广播电视大学出版社，10范明明主编。 23.市场营销和策划。 24.北京：化学工业出版社，11彭纯宪主编。 25.??网络营销。 26.北京：高等教育出版社，12梅绍祖等主编。 27.网络营销。 28.北京：人民邮电出版社，13钱东人等主编。 29.网络营销。 30.北京：高等教育出版社，14刘光峰等主编。 31.实战网络营销——理论和实践。 32.北京：清华大学出版社，15PM奇兹诺尔。 33.??乔慧存等译。 34.营销调研。 35.北京：中信出版社，16[美]菲利普?科特勒。 36.愈利军译。 37.营销学导论。 38.北京：华夏出版社，17[美]J。 。 。 。 42.孙昕等译。 43.网上商店行销指南。 44.北京：清华大学出版社，18瞿鹏志主编。 45.??网络营销。 46.第二版。 47.北京：高等教育出版社，19冯英健著。 48.网络营销基础和实践。 49.北京：清华大学出版社，20钱旭潮汪群编著。 50.网络营销和管理。 51.北京：北京大学出版社，21尚晓春主编。 52.网络营销策划。 53.南京：东南大学出版社，22祖强李宇红等编著。 54.??网络营销。 55.北京：清华大学出版社，23吕英斌储节旺主编。 56.网络营销案例评析。 57.北京：清华大学出版社北方交通大学出版社，24周游、赵炎主编。 58.网络市场营销。 59.第一版。 60.北京：中国物资出版社，25刘兴根主编。 61.现代企业市场营销。 62.??第一版。 63.北京：经济管理出版社，26马绝尘主编。 64.本土市场营销。 65.第一版。 66.北京：企业管理出版社，27罗莉主编。 67.现代市场营销策略。 68.第一版。 69.北京：现代出版社，28杜明汗主编。 70.市场营销知识。 71.第一版。 72.北京：中国财政经济出版社，29陈放主编。 73.??企业病诊断。 74.第一版。 75.北京：中国经济出版社，30方光罗主编。 76.市场营销学。 77.第二版。 78.大连：东北财经大学出版社，31孔伟成陈水芬编著。 79.网络营销。 80.北京：高等教育出版社，32薛辛光主编。 81.网络营销学。 82.北京：电子工业出版社，33沈凤池主编。 83.??网络营销。 84.北京：清华大学出版社，34曲学军，刘喜敏主编。 85.网络营销。 86.大连：大连理工出版社。
《正在爆发的营销革命：社会化网络营销指南》，是刚刚出版的图书，从美国引进的中文简体版权。英文书名是：The New Community Rules如果楼主有时间的话，不妨看看这本书，里面介绍了很多网络营销的成功案例。
Online advertisingOnline advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail advantage over traditional advertisingOne major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' variationsThe three most common ways in which online advertising is purchased are CPM, CPC, and (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand. CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted. Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase. CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1] Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra ad: An ad which moves across the user's screen or floats above the content. Expanding ad: An ad which changes size and which may alter the contents of the webpage. Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed Wallpaper ad: An ad which changes the background of the page being viewed. Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert. Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage. Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows. Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps. Mobile ad: an SMS text or multi-media message sent to a cell phone. In addition, ads containing streaming video or streaming audio are becoming very popular with advertisingLegitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from marketingMain article: Affiliate marketingAffiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate marketing was an invention by in 1994 and was excelled by when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental advertisingMany advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's targetingIn addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive and malwareThere is also class of advertising methods which may be considered unethical and perhaps even illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labeled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar. Some programs are effectively trojans. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these server market structureGiven below is a list of top ad server vendors in 2008 with figures in millions of viewers published in a Attributor Ad viewers Google 1,118 DoubleClick 1,079 Yahoo 362 MSN 309 AOL 156 Adbrite 73 Total 3,087 It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3,100 million. The above survey was based on a sample of 68 million domains.网络广告维基百科，自由的百科全书跳转到: 导航, 搜索狭义的网络广告又被称为在线广告或者互联网广告；而广义的网络广告除了包括以计算机为核心组成的计算机网络为媒介的广告行为外，还包括其他所有以电子设备相互连接而组成的网络为媒介的广告行为，例如以无线电话网络，电子信息亭网络为载体的广告行为。在一般未做特殊说明的情况下，现在各资料所谈论的网络广告全指狭义网络广告。狭义网络广告与传统广告有很多类似的地方，也分为很多不同广告形式，拥有多种计费方式。常见的广告形式包括：横幅式广告（banner） 通栏式广告 弹出式广告（pop-up ads） 按钮式广告（button） 插播式广告（interstitial ads） 电子邮件广告（E-DirectMarketing,EDM） 赞助式广告（sponsorship） 分类广告（classified ads） 互动游戏式广告（interactive game） 软件端广告 文字链接广告（text ads） 浮动形广告（floting ads） 联播网广告 关键字广告 比对内容广告 常见的记费方式包括：按照千人印象成本（CPM）收费。 按照每点击成本（CPC）收费。 按照每行动成本（CPA）收费。 按照每回应成本（CPR）收费。 按照每购买成本（CPP）收费。 这些都是国际流行的收费模式。在中国和一些网络广告的发展中国家，则时常会采用以时间来购买的模式，如按每日投放成本收费，按每周投放成本收费等。对网络广告的研究显示，50%的网络广告点击是由6%的用户产生的。而且这个点击群体是一个缺乏购买力的群体，也很少进行网络购物[1]。
像鲁滨逊一样在逆境中创造精彩AbstractRobinson Crusoe is a legendary person created by Daniel Defoe. He survived on a lonely island for twenty-eight years with his amazing willpower. And finally he overcame the adversity and created the splendor of his own life. When he was confronting adversity, he knew to lose is another way to gain, and he made plans for his future life. He did everything according to certain plans. And he never gave up. Nowadays, people live in a better society. Nobody would have the experiences like Robinson’s, but people may come across some difficulty or adversity. When they are confronting the adversity, they should adjust their attitudes, make plans for the future actively, be good at bringing forth new ideas in adversity, and never give up the hope to get out of it, struggle against it indomitably like Robinson Crusoe. Eventually they will get out of the adversity, and create the splendor of their own Wordsadversity; hope; innovation; perseverance; splendor摘要鲁滨逊是笛福创造出来的一个传奇人物，他以自己顽强的毅力和坚强的意志在孤岛上生活了二十八年之久，并且最终战胜了艰苦的环境，创造出了人生中的精彩。鲁滨逊在面对逆境的时候，懂得失去也是一种获得，不断地为将来做打算，凡事都有计划，有安排，并且从没有放弃过获救的希望。现代社会的人们生活在物质优越的环境下，也许不会有像鲁滨逊一样的经历，但生活中总会遇到一定的坎坷或逆境，面对逆境人们应该像鲁滨逊一样调整好心态，积极地为将来做打算，有计划地安排生活，并且善于在逆境中发现、创造，永不放弃走出逆境的希望，顽强地与逆境作斗争，从而创造出自己人生的精彩。关键词逆境；希望；创新；坚持；精彩
题目不要太大，也不要太小，太大了面太广容易泛泛，小了就无材料可查，没东西可写。写你熟悉的 资料好查的 参考
学术堂精心整理了五十个新颖并好写的商务英语专业毕业论文题目，供大家参考：1、商务英语的特点及翻译技巧2、商务英语函电翻译技巧3、商务英语信函的语体分析4、浅谈商务信函的文体特征5、商务英语学习方法探究6、商务英语学习中跨文化交际能力的培养7、国际商务谈判中应注意的文化因素8、商务谈判中的跨文化冲突9、试论普通英语与商务英语的差异10、商务谈判中的语言艺术11、商标名称的翻译与策略12、广告英语的分类与分析13、试论文化因素对商务活动的作用14、商务英语听力策略研究15、商务英语写作问题研究16、商务英语考试技巧研究17、电子商务对国际贸易的影响及对策18、国际商务英语信函话语分析19、商务英语发展现状浅祈20、商务英语翻译技巧21、商务英语函电中的文化因素初探22、商务英语专业人才培养模式改革与实践23、试论文化导入在商务英语教学中的作用24、中英文广告标题的共同点25、中英文广告传播之语言特色及跨文化问题26、商品译文的品牌形象对商务英语翻译教学的启示27、商务英语翻译标准初探28、试论商务英语写作的简洁礼貌原则及写作技巧29、我国在国际贸易中实施反倾销的应对策略30、商务函电翻译的用词技巧31、商标名称的翻译与策略32、商务谈判中的语言艺术33、商务谈判的文化障碍34、商务英语课程设置的探讨35、商务谈判中英语的重要性36、商务英语学习中跨文化交际能力的培养37、商务谈判中的跨文化冲突38、商务英语写作中的错误与商务英语写作教学之间的关系39、英语口语或语法在商务领域中的运用40、浅谈英语告示语的语言特色与翻译41、商务英语专业毕业生就业岗位探讨42、浅谈高职学生英语听说技能的培养43、文化差异对商务汉英翻译的影响44、商务英语函电在对外贸易中的作用45、浅谈商务英语写作时避免修饰语错位的方法46、制单工作在国际结算中的地位47、国际商务单证的作用和种类48、浅析海运提单的风险及防范措施49、如何翻译好日常商务文书50、跨文化商务交际中的语言和非语言因素
关于英语专业的论文题目，学术堂整理了十五个好写的，供大家参考：1．《红字》中海丝特 白兰不理智的一面（The Irrational Side of Hester Prynne of The Scarlet Letter）2. 《董贝父子》中的矛盾冲突（The Conflict in Donbey and Son）3. 论文化不同对联想意义及翻译的影响（On Influence of Cultural Differences on Associative Meanings and Translation）4. 美国教育的衰弱（The Drop of American Education）5. 19世纪欧洲移民对美国工业化的积极影响（The Positive Impacts of European Immigration on American Industrialization in the 19th Century。6. 朱丽叶之人物分析（Character Studies in Juliet）7. 主述理论在文学中的运用（The Application of the Thematic Theory in Literature）8. 语用学中的会话含义理论（Conversational Implicature Theory in Pragmatics）9. 英语语音简析及对提高初学者口语的指导（A Brief Analysis of English Phonetics as well as a Guide to Improve Learners’ Oral English）10. 比较两种对于哈姆雷特复仇的评论（Comparison on Two Kinds of Comments on Hamlet’s Revenge）11. 英语语言中的性别歧视 (Sexism in English Language)12. 英语的学与教 (English Learning and Teaching)13. 由美国2004年总统选举所想到的 (More than 2004 Presidential Election)14. 论腐朽世界中的纯洁品质——关于《雾都孤儿》的赏析 (The Purity in a Corrupt World—An Analysis of Oliver Twister)15. 论理智与情感之关系——对《理智与情感》的人物分析
市场营销 Marketing市场营销（Marketing）又称为 市场学、市场行销或行销学。简称“营销”，台湾常称作“行销”，是指个人或集体通过交易其创造的产品或价值以获得所需之物实现双赢或多赢的过程。权威定义美国市场营销协会下的定义是：行销是创造、沟通与传送价值给顾客，及经营顾客关系以便让组织与其利益关系人受益的一种组织功能与程序菲利普·科特勒下的定义强调了营销的价值导向：市场营销是个人和集体通过创造，提供出售，并同别人交换和价值，以获得其所需所欲之物的一种社会和管理过程。而格隆罗斯给的定义强调了营销的目的：营销是在一种利益之上下，通过相互交换和承诺，建立、维持、巩固与消费者及其他参与者的关系，实现各方的目的)。[编辑] 新式定义台湾的江亘松在＜你的行销行不行＞中强调行销的变动性，利用行销的英文 Marketing 作了下面的定义「什麼是行销？」就字面上来说，「行销」的英文是「Marketing」，若把 Marketing 这个字拆成 Market（市场）与 ing（英文的现在进行式表示方法）这两个部分，那行销可以用「市场的现在进行式」来表达产品、价格、促销、通路的变动性导致供需双方的微妙关系。＜你的行销行不行＞ISBN: 978-986-82609-5-5，理财文化, 出版[编辑] 市场营销理论发展的四个阶段初创阶段(1900年—1920年)功能研究阶段(1921年—1945年)现代市场营销学形成和发展阶段(1945年—1980年)营销扩展阶段(1980年以后)[编辑] 市场与需求市场营销学中的市场可以等同于需求，即研究消费者的现实需求和潜在需求。美国市场营销协会(AMA)的定义委员会1960年对市场提出以下的定义：“ 市场是指一种货物或劳务的潜在购买者的集合需求。 ”菲利普·科特勒把市场定义为“ 市场是指某种产品的所有实际的和潜在的购买者的集合。 ”[编辑] 市场的类型市场从不同角度，可以划分为不同的类型。其中按商品的基本属性可划分为一般商品市场和特殊商品市场。一般商品市场指狭义的商品市场，即货物市场，包括消费品市场和工业品市场；特殊商品市场指为满足消费者的资金需要和服务需要而形成的市场，包括资本市场，劳动力市场和技术信息市场。对以上两种市场作分析时一般要研究消费者市场，产业市场和政府市场。市场营销环境分析常用的方法为SWOT分析方法，它是英文Strength(优势)、Weakness(劣势)、Opportunity(机会)、Threaten(威胁)的意思。从内部环境分析优劣势，从外部环境分析机会与威胁。[编辑] 市场营销策略营销组合的四个因素常称作4P，即：产品（Product)价格 (Price)推广 (Promotion)通路与配销 (Place&Distribution)这四个因素应用到营销过程中，就形成了四方面的营销策略。加上政治POLITICS和公共关系PUBLIC，是为6P。1981年布姆斯（Booms）和比特纳（Bitner）建议在传统市场营销理论4Ps的基础上增加三个“服务性的P”，即：人员(People)、流程(Process)、环境(或是或实体环境；Physical evidence)。根据与市场竞争对手对抗的需要而制定富有竞争力的产品、价格、渠道和促销政策。这一时期诞生了著名的4P理论。当时还是大众媒体盛行的时代，依靠大众媒体促进销售，无差异化策略成为这一阶段的明显特征。[编辑] 产品产品策略主要研究新产品开发，产品生命周期，品牌策略等，是价格策略，促销策略和分销策略的基础。[编辑] 价格价格策略又称定价策略，主要研究产品的定价、调价等[[市场营销工具][编辑] 推广推广是将组织与产品讯息传播给目标市场的活动，它主要的焦点在於沟通。透过推广，企业试图让消费者知晓、了解、喜爱或购买产品，进而影响产品的知名度、形象、销售量，乃至於企业的生长与生存。有了推广，消费者才可得知产品提供何种利益、价格多少、可以到什麼地方购买及如何购买等，而这些消费者反应会进一步协助推动其他行销组合(产品、价格、通路)。[编辑] 通路又称渠道策略，也称为促销。它代表企业（机构）在将自身产品送抵最终消费者之前，所制定的与各类分销商之间的贸易关系、成本分摊和利益分配方式的综合体系。这里的分销商既包含批发商，也包含零售商，甚至包含物流配送商和直销公司的直销人员。企业制定分销政策的目的是：让产品更顺畅地到达顾客手中，既要保证分销成本低廉，又要保证顾客对送货期、送货量、装配服务、疑难咨询等方面的要求。在产品日益丰富的情况下，分销政策可能变得越来越难制定，因为相对于产品和品牌的过量，分销商则显得稀少，因而后者拥有了大量讨价还价的权力，力图从制造商或上游企业那里获得更大的利益分成比例。零售商在最近10年的表现尤其令人瞩目，它们不仅从事零售，也开始插手于产品的上游生产过程，并以自己的店铺名称或独创名称作为自己所产新品的品牌——即自有品牌（private brand/label），或叫店铺品牌（store brand/label）。这更深地威胁到了纯粹的制造企业的利润空间，当然也大大增加了后者制定分销策略的难度。[编辑] 人员（People)所有的人都直接或间接地被卷入某种服务的消费过程中，这是7P营销组合很重要的一个观点。知识工作者、白领雇员、管理人员以及部分消费者将额外的价值增加到了既有的社会总产品或服务的供给中，这部分价值往往非常显著。[编辑] 流程（Process）服务通过一定的程序、机制以及活动得以实现的过程（亦即消费者管理流程），是市场营销战略的一个关键要素。[编辑] 环境（Physical Evidence）包括服务供给得以顺利传送的服务环境，有形商品承载和表达服务的能力，当前消费者的无形消费体验，以及向潜在顾客传递消费满足感的能力。[编辑] 4C包括：顾客（Customer）成本（Cost）沟通（Communication）便利（convenience)。加上机会Chance，市场变化Change为6C。不销售制造的产品，而要将满足消费者需求的产品售出；不要依竞争者或者自我的盈利策略定价，而是要通过一系列测试手段了解消费者为满足需求愿付出的成本；不要以自身为出发点，想着网点怎么布置，采用什么样的通路策略，而要关注消费者购买产品的便利性；不是想着如何通过媒体传播来提升销量，而要和消费者互动沟通。[编辑] 营销种类[编辑] 整合营销整合营销传播（Integrated Marketing Communications ）[编辑] 数据库营销（DATABASE MARKETING）[编辑] 网络营销（Internet Marketing）网络营销是企业整体营销战略的一个组成部分，是为实现企业总体经营目标所进行的，以互联网为基本手段营造网上经营环境的各种活动。网络营销的职能包括网站推广、网络品牌、信息发布、在线调研、顾客关系、顾客服务、销售渠道、销售促进八个方面。Viral Marketing[编辑] 标竿行销（Bench Marketing）由江亘松在＜你的行销行不行＞提出以某个市场上已经存在的竞争者为比较基准的行销方式，例如普腾这家公司於十几年前提出一句很经典的「Sorry，Sony」到现在还是经常被产业与学术界拿来当作行销的案例，近年来Audi一直宣称他们的部分车种在欧洲市场无论在性能或销售上都令双B感觉到威胁，这样的行销方法就是希望让那些原本没有打算买Audi的亚洲买家去思考，为什麼欧洲的消费者愿意买的车在亚洲的我们却没有给予适当的评价。当然要提出这样的行销方式势必要先对自己的产品有一定的信心，否则如果「如花」喊出「Sorry林志玲」认同的观众应该不会太多吧。Viral Marketing[编辑] 直效营销（DIRECT MARKETING）根据kotler．keller行销管理学第12版中译本直效行销（direct marketing）是在没有中间行销商的情况下，利用消费者直接（consumer direct,CD）通路来接触及传送货品和服务给客户。主要通路包括直接信函、型录、电话推销，电视购物、小的售票亭、网路和汽车广告。直效行销是互动是行销系统，利用一种或多种媒体影响任何地区可衡量的回应或交易。特别是在电子行销中正快速成长。[编辑] 关系营销（RELATIONSHIP MARKETING）在很多情况下，公司并不能寻求即时的交易，所以他们会与长期供应商建立顾客关系。公司想要展现给顾客的是卓越的服务能力，现在的顾客多是大型且全球性的。他们偏好可以提供不同地区配套产品或服务的供应商，且可以快速解决各地的问题。当顾客关系管理计画被执行时，组织就必须同时注重顾客和产品管理。同时，公司必须明白，虽然关系行销很重要，但并不是在任何情况下都会有效的。因此，公司必须评估哪一个部门与哪一种特定的顾客采用关系行销最有利。[编辑] 燎原式行销由江亘松在＜你的行销行不行＞提出「燎原式行销」的重点在於，以自己强大的财力为基础，先采取竞争对手无法跟随并获利的低价策略，逼迫市场竞争者纷纷退出并且树立警告指标不让其他潜在业者轻易越矩，这样在下一个不怕死的竞争者出现之前，就可以创造一个无竞争者的独占市场。[编辑] 绿色营销[编辑] 社会营销[编辑] 营销社团[编辑] 市场调研市场调研又称营销调研，指企业在市场营销决策过程中，需要系统客观收集和分析有关营销活动的信息所做的研究。营销调研活动涉及到产品，广告，促销渠道选择，竞争者等诸多方面。[编辑] 营销理论的新发展病毒式营销关系营销数据库营销网络营销国际营销绿色营销服务营销过程营销收益管理Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market , marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or specialist areas include:advertising and brandingcommunicationsdatabase marketingdirect marketingevent organizationfield marketingglobal marketinginternational marketinginternet marketingindustrial marketingmarket researchpublic relationsretailingsearch engine marketingmarketing strategymarketing planstrategic managementExperiential marketingSocial Influence MarketingContents [hide]1 Introduction2 Concept of Marketing3 Two levels of marketing4 Four Seven Ps5 Four New Ps6 Steps in product design7 Requirements of good Forms of packaging8 Significance of a trademark9 Brands10 Factors influencing Steps to determine price11 Distribution (Place) Reasons for direct selling Reasons for indirect selling Reasons for using Reasons for bypassing Ways of bypassing Agents12 Marketing Functions and advantages of successful Requirements of a good Eight steps in an advertising Personal Sales Marketing Public Relations (MPR)13 Customer focus14 Product focus15 See also16 Related lists17 References[edit] IntroductionA market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service continuously to protect the business from competitive a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4P's most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive American Marketing Association (AMA) states, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."[1]Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily interconnected subject with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and the culture.[edit] Concept of MarketingMarketing is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products. “Value” is worth derived by the customer from owning and using the product. “Competitive Advantage” is a depiction that the company or its products are each doing something better than their competition in a way that could benefit the is focused on the task of conveying pertinent company and product related information to specific customers, and there are a multitude of decisions (strategies) to be made within the marketing domain regarding what information to deliver, how much information to deliver, to whom to deliver, how to deliver, to deliver, and where to deliver. Once the decisions are made, there are numerous ways (tactics) and processes that could be employed in support of the selected goal of marketing is to build and maintain a preference for a company and its products within the target markets. The goal of any business is to build mutually profitable and sustainable relationships with its customers. While all business domains are responsible for accomplishing this goal, the marketing domain bears a significant share of the the larger scope of its definition, marketing is performed through the actions of three coordinated disciplines named: “Product Marketing”, “Corporate Marketing”, and “Marketing Communications”. [2][edit] Two levels of marketingStrategic marketing: attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its marketing: executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the porter's five forces[
INTERNET With computer technology and the rapid development of the concept of time and space, the concept of the consumer market and the nature of Dengjie market has undergone profound changes, network marketing came into being. The network also promoted the birth of e-commerce, the rapid development of the network economy. Network marketing companies have therefore become an essential means of market and become the inevitable trend of corporate marketing. Network marketing of traditional marketing model of a certain impact, but also to the SMEs of certain opportunities. This paper analyses the characteristics of the network marketing, analysis of China's SMEs to network marketing of the favorable factors, the status quo, the existing problems on the network marketing to bring the competitive advantages of small and medium enterprises, SMEs in China by the network marketing strategy, from a strategic Analysis of the height of China's SMEs combat the specific network marketing strategy.随着计算机技术和INTERNET的迅速发展，时间和空间的概念、消费者的概念、市场的性质和市场行为等皆发生了深刻变化，网络营销应运而生。网络的诞生也推动了电子商务、网络经济的飞速发展。网络营销也因此成为企业角逐市场的必备手段，成为企业营销的必然趋势。网络营销对传统营销模式造成了一定的冲击，同时也给中小企业带来的一定的机遇。本文分析了网络营销的特点，分析了我国中小企业开展网络营销的有利因素、现状、存在的问题，论述了网络营销给中小企业带来的竞争优势，提出了我国中小企业网络营销战略，从战略的高度分析了我国中小企业网络营销实战的具体策略。
网络有很发展空间~~开发网络应用程序、网络防护、网络技术、布线等等，现在的计算机分工很详细的，你只需要精通一样就有发展，你可以随着你的兴趣找你想要的，比如程序员了。成为网络高手，黑客是最厉害的，现在的语言最流行的当然是c++,vb等面向对象的语言，换言之，使用计算机语言是一定要学的，关于基础的基础嘛，一定要学会软件工程，数据结构，计算机原理，计算机组成，数据库原理与应用，这些最基本，基础打好，学什么都容易，然后就是精通语言了，语言有连贯关系，现在的计算机发展突飞猛进，我们以前学的东西早已经不够了，学新的东西才是硬道理，基础是灵魂，新技术是魔鬼.英文：thenetworkhasdevelopsspatial~~verymuchdevelopmentnetworkapplicationprocedure,networkprotection,networktechnology,wiringandsoon,presentcomputerdivisionoflaborverydetailed,youonlyneedtobeskilledinequallyhavethedevelopment,youmayaskyoualongwithyoursinteresttowant,.
On the marketing and network management With the economic globalization and the information revolution, the constant deepening of China's Internet penetration increasing, a new emerging market network, the network economy also continued to heat up. Market Network tremendous opportunity, a new form of marketing - marketing network also appears in the public's attention in. Network marketing as a new marketing approach has now become China's network market-oriented small and medium enterprises to survive and develop an important tool, along with related practices and in-depth research on network marketing and network marketing with the former theory has emerged. Through the rise of network marketing, and the definition of an overview of the advantages of on the basis of detailed information on the network several major mode of marketing, explained the network marketing channels and customer management. And the establishment of channels, control and management are analyzed. Finally, in accordance with the characteristics of the development of the Internet as well as the marketing environment, the network marketing for the future development trends in the forecast.
你可以到一些论文网站，或是站点上去找，会有很多。慢慢找。
网络有很发展空间~~开发网络应用程序、网络防护、网络技术、布线等等，现在的计算机分工很详细的，你只需要精通一样就有发展，你可以随着你的兴趣找你想要的，比如程序员了。成为网络高手，黑客是最厉害的，现在的语言最流行的当然是c++,vb等面向对象的语言，换言之，使用计算机语言是一定要学的，关于基础的基础嘛，一定要学会软件工程，数据结构，计算机原理，计算机组成，数据库原理与应用，这些最基本，基础打好，学什么都容易，然后就是精通语言了，语言有连贯关系，现在的计算机发展突飞猛进，我们以前学的东西早已经不够了，学新的东西才是硬道理，基础是灵魂，新技术是魔鬼.英文：thenetworkhasdevelopsspatial~~verymuchdevelopmentnetworkapplicationprocedure,networkprotection,networktechnology,wiringandsoon,presentcomputerdivisionoflaborverydetailed,youonlyneedtobeskilledinequallyhavethedevelopment,youmayaskyoualongwithyoursinteresttowant,.
1.有关网络营销的参考文献1[美]PhilipKotler著。 2.梅汝和等译。 3.营销管理。 4.北京：中国人民大学出版社，2赵乃真主编。 5.网络营销。 6.北京：中国劳动社会保障出版社，3[美]BudSmith等著。 7.王思宁等译。 8.网上营销指南。 9.??北京：电子工业出版社，4[美]MarthaMcEnally著。 10.袁瑛等译。 11.消费者行为学案例。 12.北京：清华大学出版社，5刘红强编著。 营销。 14.北京：经济科学出版社，6杜明汉主编。 15.市场营销知识。 16.北京：中国财政经济出版社7孙秉申主编。 17.??企业市场营销实务。 18.北京：地震出版社，8范明明主编。 19.市场营销学。 20.北京：科学出版社，9兰苓主编。 21.市场营销学。 22.北京：中央广播电视大学出版社，10范明明主编。 23.市场营销和策划。 24.北京：化学工业出版社，11彭纯宪主编。 25.??网络营销。 26.北京：高等教育出版社，12梅绍祖等主编。 27.网络营销。 28.北京：人民邮电出版社，13钱东人等主编。 29.网络营销。 30.北京：高等教育出版社，14刘光峰等主编。 31.实战网络营销——理论和实践。 32.北京：清华大学出版社，15PM奇兹诺尔。 33.??乔慧存等译。 34.营销调研。 35.北京：中信出版社，16[美]菲利普?科特勒。 36.愈利军译。 37.营销学导论。 38.北京：华夏出版社，17[美]J。 。 。 。 42.孙昕等译。 43.网上商店行销指南。 44.北京：清华大学出版社，18瞿鹏志主编。 45.??网络营销。 46.第二版。 47.北京：高等教育出版社，19冯英健著。 48.网络营销基础和实践。 49.北京：清华大学出版社，20钱旭潮汪群编著。 50.网络营销和管理。 51.北京：北京大学出版社，21尚晓春主编。 52.网络营销策划。 53.南京：东南大学出版社，22祖强李宇红等编著。 54.??网络营销。 55.北京：清华大学出版社，23吕英斌储节旺主编。 56.网络营销案例评析。 57.北京：清华大学出版社北方交通大学出版社，24周游、赵炎主编。 58.网络市场营销。 59.第一版。 60.北京：中国物资出版社，25刘兴根主编。 61.现代企业市场营销。 62.??第一版。 63.北京：经济管理出版社，26马绝尘主编。 64.本土市场营销。 65.第一版。 66.北京：企业管理出版社，27罗莉主编。 67.现代市场营销策略。 68.第一版。 69.北京：现代出版社，28杜明汗主编。 70.市场营销知识。 71.第一版。 72.北京：中国财政经济出版社，29陈放主编。 73.??企业病诊断。 74.第一版。 75.北京：中国经济出版社，30方光罗主编。 76.市场营销学。 77.第二版。 78.大连：东北财经大学出版社，31孔伟成陈水芬编著。 79.网络营销。 80.北京：高等教育出版社，32薛辛光主编。 81.网络营销学。 82.北京：电子工业出版社，33沈凤池主编。 83.??网络营销。 84.北京：清华大学出版社，34曲学军，刘喜敏主编。 85.网络营销。 86.大连：大连理工出版社。
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相关文章：浅析我国企业网络营销的发展21世纪，人类已经步入了以因特网为基础的网络经济时代。计算机网络技术的迅猛发展和广泛应用对当代社会产生了全方位的影响，也给企业的营销管理带来了巨大的变革。网络营销是适应网络技术发展与信息网络时代变革的新型营销方式，它改变了传统的营销理念、营销策略、营销手段和方式，将成为21世纪企业营销的主流。与传统营销相比，网络营销显现出更为广泛性、实时性、经济性、交互性等特点。目前我国上网计算机数量、上网用户人数总量比较大但普及程度并不高，信息技术在我国企业中应用现状也不太令人乐观。通过比较中国企业与外国企业的网络营销规模、企业拥有网站数量等一系列问题，发现我国网络营销总体水平还较低，制约我国企业网络营销发展的障碍和主要问题如下:一、制约我国企业网络营销发展的障碍网络营销属于企业自身的管理活动。企业网络营销的开展，必须积极适应市场环境和消费者的变化，我国企业网络营销发展障碍主要来自企业内部，包括企业在认识、管理和人才等方面存在的障碍。1.认识方面的障碍这是我国企业开展网络营销最大的障碍。目前企业对网络营销的认识，呈现两种截然相反的态度：一种是对网络营销的过分神化，一种是对网络营销的认识不足。可以说，这两种对网络营销的认识都是片面的，对企业的网络营销实践有着巨大的危害。2.管理方面的障碍当前我国企业开展网络营销，在内部管理的三个层次：基层管理、中层管理和高层管理上都还存在着一定的制约因素。目前，国内一些企业的管理体制尚不健全，没有一套规范系统的管理制度。大多数企业属于被动反应型，随着新问题的出现，由管理者制定新的措施，却很少考虑新制度是否适应本企业的实际情况等问题。导致管理制度呆板僵化，制度之间的系统性不强。3.人才方面的障碍人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量。目前，国内企业在技术人才、管理人才，以及复合型人才等方面，与国际企业相比，都极其匮乏。二、我国企业网络营销存在的具体问题1.互联网基础设施建设薄弱我国的通信业虽经连续十余年的大发展，尤其是通信网的建设，为我国国民经济的信息化奠定了网络基础，但这与流通网络化的未来发展要求相比，还远远不够。不同的地区，在网络营销发展上存在着较大的差异。2.企业网络营销人才缺乏人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量，而我国企业恰恰缺少既懂技术又熟悉营销业务流程的综合性人才。一来大多数企业只会用人，而没有培养人的观念，二来企业内部缺乏有效的激励机制，导致人才流失情况严重。3.安全、方便的网络支付机制欠缺在网络上直接进行支付就离不开银行信用卡方式。目前，我国网络支付的技术尚不成熟，虽然银行卡在线支付已在中国银行、招商银行、中国建设银行实现，但我国银行的电子化水平普遍不高，安全性又差，银行网络之间相对封闭，尚不能承担起支付网络电子交易费用的任务，无法在网上实现交易的全过程。因此，目前在网络安全支付方面存在的技术和观念问题是网络营销发展的核心与关键障碍。网络营销是新世纪市场营销的必由之路，它给广大企业带来了历史机遇，同时也带来了严峻的挑战。鉴于我国网络营销存在的诸多制约因素，应采取如下对策:(1)树立正确的网络营销观念。坚决摒弃原有的几种不正确认识，结合企业自身行业及产品特点，结合企业文化，结合企业营销管理模式，树立符合企业需求的网络营销观念。(2)加强网络的基础设施建设。实施网络营销活动的对象是网络用户，所以网络用户的数量也是网络营销发展的必要条件，目前我国Internet的基础设施还相当落后，需要加强和改进的地方很多。上网人数的多少受到网络运行速度和上网资费高低的制约，而网络运行速度和上网费用受到网络基础设施建设完备程度的影响。因此需要政府发挥宏观调控的作用，加大网络基础设施的建设力度，鼓励国内企业大力开发具有自主知识产权的计算机网络软硬件产品，改善目前的网络环境。(3)加强网络营销立法与监督。无论网络安全、网上结算还是商品配送，都涉及法律法规问题，只有建立、健全和完善相关法规，严惩违法者，才能保证网络营销的正常进行。因此，国家必须在立法和执法上加大力度，在网络市场准入制度、网络交易的合同认证、执行和赔偿、反欺、知识产权保护、税收征管、广告管制、交易监督，以及网络有害信息过滤等方面制定规则，为网络营销的健康、有序、快速发展提供一个公平规范的法律环境。(4)培养网络营销人才。在知识经济时代，由于信息技术和网络引发的一系列商业革命已经如火如荼，网络营销需要具备全新信息观念和新型知识结构的复合型人才，他们是实施网络营销的中坚力量。网络营销对人才的要求很高，一个合格的人才不仅需要懂得电脑、互联网，还要精通金融贸易、物资经营管理，并且要将这几方面很好地结合在一起。必须要充分利用各种途径和手段，培养、引进并合理使用好一批素质较高、层次合理、专业对口的网络、计算机及经营管理等方面的专业人才，为企业网络营销的发展提供人才保障。网络营销是企业营销活动的重要组成部分，是传统营销不断发展和提高的产物，网络营销正是在与传统营销的结合和相互促进中使其日益成熟。我国政府和企业要各司其职，认真研究对策，从不同方面促进我国网络营销的发展。在营销策略的制定过程中，充分利用网络的互动性、实时性等特点开发出适合我国国情和企业实际情况的网络营销新方式、新策略，使企业在日益激烈的市场竞争中立于不败之地。Analysis of the enterprise network marketing21st century, mankind has entered the Internet-based network economy. Computer Network Technology's rapid development and wide application of contemporary society have had a full range of impact to the enterprise marketing management has brought enormous change. Network Marketing is to adapt to network technology development and information network of the new era of change in marketing, it has changed the traditional marketing concepts, marketing strategies, marketing tools and methods will become the 21st century the mainstream of corporate marketing. Compared with traditional marketing, network marketing is showing a more extensive, real-time, the economy, and interactive , China's number of online computers, Internet users to the total number of relatively large but penetration is not high, information technology application in China's enterprises are also less optimistic about the status quo. By comparing the Chinese enterprises and foreign enterprises, the size of network marketing, the enterprise has a range of issues such as the number of Web sites and found that the overall level of China's Internet marketing is still relatively low, restricting the marketing of our enterprise network and the main obstacle to the development of questions are as follows:First, constraints of our enterprise network marketing obstacle to the development ofNetwork Marketing is the enterprise's own management activities. The development of enterprise network marketing, we must actively adapt to market changes in the environment and consumers, our corporate network of marketing development obstacles mainly from enterprises, including enterprises in the understanding, management and personnel . Understanding of the obstaclesThis is network marketing enterprises to develop the biggest obstacle. At present, enterprises network marketing awareness, show the two diametrically opposed attitude: a kind of network marketing are over-deification, a network marketing are lack of understanding. It can be said that both the awareness of network marketing is one-sided, on the company's network marketing practice has enormous . Regulatory barriersChina's enterprises to develop Internet marketing, in the internal management of the three levels: the grass-roots level management, middle management and senior management are still certain constraints. Currently, some domestic enterprises, the management system is not perfect, does not have a standardized system management system. Most enterprises are reactive type, with the emergence of new issues, from managers to develop new measures, but rarely consider whether the new system to adapt to the actual situation of the enterprise and so on. Lead to rigid inflexible management system, the system is not strong between the . Talent barriersHuman resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of network marketing. At present, the domestic enterprises in the technical talent, management talent, as well as the complex-type personnel, and international enterprises, are extremely , our corporate network of marketing specific issues exist1. Internet infrastructure is weakChina's telecommunications industry for more than ten years despite the great development, especially in the construction of communication networks for China's national economy has laid a network of information-based foundation, but with the flow of network requirements for future development, but also far from enough. Different regions, in the development of network marketing there are larger . The lack of enterprise network marketing professionalsHuman resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of Internet marketing, which is precisely the lack of China's enterprises are familiar with technology knows marketing business processes comprehensive talent. One to the majority of the enterprises will only use, but not in cultured human concept, and secondly the lack of effective internal incentive mechanism, leading to brain drain in serious . Safe, convenient payment mechanism for the lack of networkDirectly on the network can not be separated from the bank card payment on the way. At present, China's network of technology is not yet ripe to pay, although the bank card online payment in China banks, investment banks, China Construction Bank to achieve, but in China the level of electronic banking in general is not high, safety and poor quality banking network relative closed, there should not assume the network to pay the cost of electronic transactions mission, unable to realize in the online transaction process. Therefore, at present, in network security to pay the existing technical and conceptual issues are the core of the development of network marketing and key marketing is marketing the new century, the only way, it brought a large number of enterprises to the historical opportunity, but also brought severe challenges. In view of the existence of our network marketing many constraints, should take the following countermeasures:(1) establish the correct concept of network marketing. Several original and resolutely reject incorrect understanding, combined with their own industry and product characteristics, combined with corporate culture, combined with enterprise marketing management mode, set in line with the business needs of network marketing concept.(2) to enhance the network infrastructure. The implementation of online marketing activities targeted at Internet users, so the number of Internet users is also a network marketing a necessary condition for the development of China's Internet infrastructure is still quite backward, and need to be strengthened and improved in many places. The number of Internet users by the number of network speed and access to the Internet high and low tariff constraints, and network speed and Internet access charges by the network infrastructure complete degrees. Therefore required the government to play the role of macro-control, increase the network infrastructure and encourage development of domestic enterprises with independent intellectual property rights of computer network hardware and software products, to improve the current network environment.(3) strengthening the legislative and monitoring network marketing. Regardless of network security, online billing or delivery of goods, all laws and regulations relating to the issue, only to establish, improve and perfect the relevant laws and regulations, and severely punish offenders in order to guarantee the normal network marketing. Therefore, the country must be in the legislative and enforcement efforts, the market access system in the network, network transactions contract certification, implementation and compensation, anti-fraud, intellectual property protection, tax collection and management, advertisement control, transaction monitoring, as well as the harmful information network filter rules, etc., for network marketing the healthy and orderly and rapid development of norms to provide a fair legal environment.(4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of commercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the compound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand computers, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introduction and the rational use of a good number of high-quality, reasonably level, professional counterparts in the network, computer and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the product, network marketing is in combination with traditional marketing and mutual promotion of its increasingly sophisticated. China's government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network's interactive, real-time features such as the development suited to China's national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce competition in the market remain undefeated on the manner.仅供参考，请自借鉴希望对您有帮助
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