英语毕业论文广告

Chinese traditional culture elements on the influence of modern advertisement Abstract:: advertising is human social life is a kind of special phenomenon, but also a cultural phenomenon, will inevitably suffer its subordinate ethnic culture restriction and influence. China's traditional culture has a long history and profound cultural environment in China, rooted in the modern commercial advertising, virtually inherit and use of traditional Chinese culture. Meanwhile, modern advertisement must effectively impact on customer's cultural consumption psychology, also need from long-standing traditional culture can learn influence. Research on Chinese traditional culture, the influence of the modern advertisement, thus produced correctly grasp the Chinese audience's psychological characteristic and behavior habits, to improve the level of advertising creation, make great efforts to realize the goal of Chinese advertising towards the world with. Keywords: advertising culture; Traditional culture; Modern advertisement

我的论文题目是《广告用于中合作原则的遵守与违反》是英文论文，也不知道你需不需要，要的话给我发邮件，

orientation and innovation in outdoor advertising design(户外广告设计的创新理念) Abstract: With the pace of China's market economy continues to accelerate, there is bound to affect the enterprise's survival and development. In addition to improving its own internal business management system and product quality, and often would resort to outdoor advertising in the mass media for product promotion, corporate image promotion, because advertisers, especially in outdoor advertising design, targeted, targeted, consumers appear places, outdoor advertising is also arise where a corresponding, to enable enterprises to increase even greater benefits. Outdoor advertising design and placement should fully take into account the different geographical groups of aesthetic and consumer preferences, in large and medium cities and rural areas should also be targeted advertising is different, and even between the city and neighboring cities are different, in the Advertising location choice, advertisers and advertising companies should avoid over-concentration of outdoor advertising of lots released, where too much visual interference factors, often can not be accurate and clear transmission of advertising messages, but should choose advertising patchwork of lots, ambient lighting at night to avoid interfering with an accurate flow of advertising content, while the ad is released, Ad-designed social environmental factors can not be ignored in order to target advertising design as a starting point; For example: product concentration in the electronic business point of sale with the food content and form completely different food advertising, in the content, it can be from a cultural Folk connotation dig, while electronic products to reflect the role of technology and knowledge, there must be a certain degree of cultural taste, because the consumer groups in the present is the relative concentration of highly educated groups. Only in-depth investigation and analysis, to understand their aesthetic preferences, targeted to develop accurate and targeted advertising creative and marketing tools, it Be able to achieve the desired results. To Beijing and Guangzhou as an example, Guangzhou, outdoor advertising design like the straight to the point, given away, which is Guangzhou's fast-paced lifestyle and preferences related to outdoor advertising in Beijing is seeking a taste and mood, only the scientific and precise positioning, will receive good results, kind of "a world of paper copy line" strategy will not work. Japan's Toyota Motor in China, a long period of research, playing a "must have car to the Piedmont Road, there are roads there must be Toyota," a very Chinese advertising language, click on China's Ai Chezu impressed. A place where there is consumer groups, outdoor advertising will accordingly appear where it is. In the countryside, our outdoor advertising design for the performance of township consumer groups content, and thus the performance of our content and form of outdoor advertising design and urban differences should be so adapted to local people's aesthetic form of expression, can be a more appropriate and easier to impress people. Conversely, Right one from the content and form of outdoor advertising are better designed to reflect the degree of feedback can be a reflection of a regional consumer base level of the cultural heritage and style. Third, the quality of positioning People's lives can not do without advertising, but advertising will not be able to leave the consumer, China's current need to have entertainment, humor, and viewing of advertising works, so that the audience in a relaxed, pleasant atmosphere, to accept the transmission of messages; Therefore, the understanding of consumer psychology, with high-quality advertising works impress people. Creative design is the positioning of outdoor advertising from the concept expressed by the form of a special theme of the performance of ads, with the design of practical and emotional connotation graphics, outdoor advertising design creativity without trend, without borders. Creative design is constantly on the ideological and cultural innovation, rather than the technical design. Creativity to reflect the human spirit, reflecting cultural. How to do creative, is advertisers and advertising planning, writers, designers are commonly faced challenges. The creative design of outdoor advertising signs must have a clear form of language into the sales of graphic language, and have the aesthetic connotation and denotation. Gestalt psychology, on the form of aesthetic vision, perception analysis, stressed the importance of the form to provide the demands of outdoor advertising targeted content, in content and form, how the performance more effective. Outdoor advertising is characterized by transient visual effects, visual instinctive curiosity of the people, always irritating things interesting, with eye-catching title, simple graphics, bright colors the content of outdoor advertising design, is undoubtedly a good advertising design. The success of outdoor advertising creative design is a bright spot in people's lives inadvertently excavation, sorting, and know how to discover life has a strong emotional factor in the lives of fragments (such as the Spring Festival, Lunar New Year during the release of various type of advertisements), so that outdoor advertising through the graphical allow people to to strengthen communication and understanding that evoke nostalgia. Economic conditions in the Chinese market, which demands a human into a form of advertising design is the inevitable product of the future of advertising content. It reflects the market trends and cultural trends, it is bound to impact consumer psychology and consumer behavior, the more a human and cultural taste of outdoor advertising works, In the future will increasingly have an impact and penetration. Outdoor advertising design elements of human emotion as a starting point, in this very rich material and spiritual conditions, the use of information means of communication, the conditions for an unprecedented expansion, together make the greatest designers of the advertising creative degree of play, with people's traditional cultural understanding and insights on a new life, outdoor advertising is bound to face a new and rich services to the public. Can be said that accurate positioning is half the success of outdoor advertising. Reference to translate and annotate: 1. "Advertisement graphic creativity" zguilma a / Hubei Fine Arts Press in January 2003 2. "Visual thinking" in the United States Rudolph Arne Hui el a / knee Shouyao translation, Guangming Daily Publishing House / 1986 3. "Graphics and significance," Yin Dingbang forward / Hunan Science and Technology Press / November 2001 4. "Graphics Creative" into Zhaohui forward / China Academy of Fine Arts Publishing House / February 2003 5. "Poster Design" Lu Shao-Wen / Zhejiang People's Fine Arts Publishing House / April 1994

Chinese Traditional Culture‘s Effects on Modern Advertising[Abstract]: As a special phenomenon in human social life and a cultural phenomenon, advertising is bound to be restrained and affected the culture that it belongs to. With a long history, Chinese traditional culture is far-reaching. Modern Chinese commercial advertisements, rooted in such a cultural environment, imperceptibly inherit and utilize our traditional culture. Meanwhile, modern advertisements should not only affect consumer mentality in culture efficiently, but also learn from our traditional culture. In order to improve advertisement designing and lead Chinese advertisements to the world, it is of great significance to grasp Chinese consumer mentality and habits properly by studying the effects that Chinese traditional culture has on modern advertisement.[Key words]: advertising culture, traditional culture, modern advertisement手翻的，可能不是最完美的，但可以保证没有错误~你写的中文有些直译到英文中不通，就做了些小小的改变。最后那个“具有……”你没打完吧，我翻成具有重要意义of great significance了~希望你论文通过啦~

我写的是英语广告中的合作原则。