论文研究的目的英文

1.2 The thesis of the purpose and significance ofThe brand is not only a significant marker, production and management in order to identify their products from those of competitors used and is a valuable intangible asset of the enterprise. Corporate brand to compete in the market, improve product quality and corporate image, to protect the interests of consumers. Encourage enterprises to establish brand awareness, promote the brand strategy, and is conducive to the implementation of large-scale, intensive management, and survival in the increasingly fierce market competition, development and growth.Brand producers, operators, in order to identify their products from those of competitors, identify consumer awareness and the use of the mark. The brand can be a name, a term, a mark, a symbol or design, it can be a combination of a number of factors. In other words, the brand is the identity of the different companies, different products, text, graphics or text, graphics, organic combination. Now, the brand is no longer just a marker, but has become a broader, more abstract concepts. It is the intangible assets created by a badge or markThe brand is no longer as a name, logo or graphics be considered, but considered as a group of intangible assets is a better more powerful way of thinking.The first brand to identify goods, advertising and promotional activities to provide a basis for consumers to purchase goods plays a leading role. Secondly, the legal protection of trademark rights, it will effectively curb the erosion of unscrupulous competitors on the enterprise market. , Goodwill, good brand, new products enter the market. Fourth, the brand-name merchandise to the customer with more attractive and conducive to increase market share.The brand is the connotation of quality of goods and the market value of the assessment factor and identification emblems, intangible capital to enterprises to participate in the competition. Enterprises in order to win in the competition is bound to carefully maintain the goodwill of the brand. Product quality can not be taken lightly, afraid to drop their own brand. Brand-name must be to continuously improve product quality and establish a good corporate image of the process.Experience has shown that the correct brand decision-making, brand design, science, effective brand protection has a very positive role in business success.1.3 content and methods of research papersThe main research content of this article is the importance of implementing the brand strategy, brand strategy situation and existing problems, combined with the Shuanghui Group instance to analyze the success of its brand strategy and brand strategy in the face of the crisis and the changing role of failure to make timely the consequences of the adjustment. The approach taken and the logical structure is the first specifically related to the concept of theory to analyze problems, and then summed up the appropriate theoretical basis for a specific business case. Integrate theory with practice summed up the final conclusion.

论文框架由以下几部分组成：

1、介绍

简要地总结论文主题，说明为什么这个主题有价值，也许还可以概述一下你的主要结果。

2、背景信息(可选)

简短地介绍背景信息是必要的，特别是当你的论文涉及两个或多个传统领域时。

3、新技术回顾

这部分回顾了与论文相关的研究现状。

4、研究问题或问题陈述

工程论文倾向于提到一个需要解决的“问题”，而其他学科则是用一个需要回答的“问题”来表述。在这两种情况下，有三个主要部分：

5、描述你如何解决问题或回答问题

论文的这一部分形式更加自由，可以有一个或几个部分和子部分。

6、结论

结论部分通常涵盖三件事，并且每一件事都应该有一个单独的小节：

7、参考文献

参考文献的列表与第3部分中给出的技术现状综述紧密相关。所有的参考文献都必须在论正文中提及。参考书目可能包括论文中没有直接引用的作品。

8、附录

一般来说，太过具体的材料不适合在论文主体中出现，但可供考官仔细阅读，以充分说服他们。

首先，明白abstract的意义：

Abstract：摘要。是对研究论文的简短总结，一般出现在开头部分。Abstract简明扼要地报告了研究目的和结果，是一篇论文中最浓缩的精华。以便读者能够快速而确切地知道这篇论文所描述的研究工作是关于什么的。

其次，Abstract需要说清楚四件事：

Abstract首先要明确论文中研究的目的，在这之前，可以先提供一些与研究主题相关的社会或学术背景概况，确定问题后，陈述论文的研究目标。

2. 研究的方法：

简明扼要

3. 研究主要结果或论点：

尽量突出最重要的发现，让读者理解论文最主要的总结。

4. 研究的结论。

注意：Abstract通常在150-300字左右，通常有严格的字数限制，所以一定要查看投稿期刊的要求。而在一篇学位论文中，Abstract篇幅较长，需要放在目录之前单独的一页上。