Numerous scholars note that the shift away from the traditional American work ethic corresponded directly with the rise of Work values changed dramatically when the assembly line production and machine driven atmosphere of industrial America swallowed up skilled [8] The aftermath of World War II exacerbated the ethical shift as a consumer culture blossomed and Americans became preoccupied with material As one critic noted, “consumed by desires for status, material goods, and acceptance, Americans apparently had lost the sense of individuality, thrift, hard work, and craftsmanship that had characterized the ”[9]