Abstract: along with our country's accounting services market expands, certified public accountants has won the good opportunities and long-term development, under the monopoly of international accounting firms, however, the domestic market share to be preempted, lack of client resources and a series of problems emerge in endlessly. In the face of economic globalization, the market demand diversity, enterprise competition increasingly complicated situation, economic issues, our country accounting firm needs to improve their strength and overall quality level, to meet the needs of rapid development of economy, national brand effect, promote the accounting industry standardization and specialization. According to the accounting firms in our country development present situation, through the swot and other research methods to analyze its competitiveness, and ultimately improve the firm's core competence in our country, help them become bigger and stronger strategic choice.