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电子商务发展战略 政府牵头战略 加快扬州信息化、发展电子商务既是一项高技术事业，更是一项社会事业。在信息化建设过程中，百分之二十是技术、资金，百分之八十是组织、协调，这就要求政府必须将信息化工作摆上重要议事日程，制定切实可行的目标和组织管理措施。电子商务是一项庞大的系统工程，牵涉到政策法规、认证体系、金融部门、物流配送等一系列相关因素，因此政府必须统筹规划，加强领导。 以电子政务带动电子商务战略 网上“中国扬州”（-）建站以来，取得了较好的效果，成了扬州政府对外的一扇重要窗口。电子商务的主体不是政府，而是广大企业，但扬州企业特别是中小企业对电子商务普遍认识不足，即使建站，大多数也是“拉动式”和“推动式”的，企业自身缺乏应有的热情，所以，这些网站发挥的作用并不大，再加上人才、资金等其它因素的制约，影响了电子商务的发展。 所以，必须实施以电子政务带动电子商务战略，如网上交税、网上通关、网上政策法规咨询、网上企业资信查询等，使广大企业充分认识到，没有互联网，根本就无法进行日常的企业经营管理，使电子政务成为广大企业一日不可无的重要手段。 要做到这一点，扬州政府网站任重道远，还需要加大投入，现在的扬州政府网站许多是“电子展示”性质的，里面许多内容不经常更新，数据库建设有待加强，业务管理系统几乎是一片空白，因此必须加强建设，真正实现网上报税，网上招标、网上行政审批等功能。 人才培养战略 电子商务需要战略管理人才、项目管理人才、工程技术人员、业务操作人员等不同知识结构，不同层次的人才，人才已经成为制约电子商务发展的瓶颈，扬州市是教育大市，历来有尊师重教的传统。扬州现有扬州大学、扬州职大电大、扬州教育学院等一批高校，从2000年开始，陆续开设了电子商务专业，目前电子商务专业在校生已经有数百人，但就目前的情况看，这些高校电子商务专业普遍存在规模小、力量薄弱问题，另外电子商务本科人才及高层次人才领域还是空白，必须引起足够的重视。此外，政府应出台相关政策，从外地吸引人才，留住人才。 企业门户网站战略 建立扬州企业门户网站，已经成为迫在眉睫的首要问题，请看如下数据。 2003年3月18日网上主要搜索引擎关键字“扬州”搜索结果：搜狐471个、新浪348个、网易334个、中国雅虎259个、3721网络实名321个。 需要说明的是，以上搜索结果包括所有含有“扬州”关键词的网站，包括政府、教育、经济、电信等，其中企业网站约占80%。另外，在以上几家搜索引擎登记的企业有不少是重复的，如果我们取这些企业网站的并集，能在这些搜索引擎上找到的扬州企业也不足1000家。据2003年1月CNNIC的调查报告，江苏省国际域名网站总数为37万，江苏省国际域名网站是3万，估计扬州市约有3000家网站，如果算上一些免费网站，再加上“扬州企业上网”工程网站（这些网站并不都有自己的域名）,扬州企业上网总数应该在20000家左右，但在网上能够查到只有5%。 造成这些情况的原因是多方面的，如搜索引擎开始收费，企业对搜索引擎登记不够重视等。企业上网的目的是为了拓展市场，增强竞争力，而扬州市绝大多数企业都是中小企业，普遍存在着对电子商务重视不够，技术力量薄弱，人才缺乏等问题，因此，政府和工业主管局必须牵头，共同建好扬州企业门户网站，凡是在扬州工商局注册的广大工商企业，都可以免费链接，政府负责扬州企业门户网站的宣传和推介工作，以一点带动一片，使扬州企业门户网站变成全国乃至全球了解扬州企业的重要窗口，将扬州企业门户网站建成扬州电子商务的重要平台，成为扬州企业的名片。 这里需要指出的是，扬州企业门户网站只能有一个，不能是一批，要下大力气搞好门户网站，以点带面，避免资金分散投入。其次是免费链接，扬州门户网站是为广大企事业单位服务的，必须才有人气，千万不能将扬州企业门户网站办成商业性网站。 企业信息化战略 企业信息化是电子商务的基础，没有企业内部管理的信息化，根本谈不上电子商务，企业信息化并不是指企业拥有多少台电脑，而是这些电脑用于企业经营管理的广度和深度。目前扬州市企业信息化面偏低，水平不高，完整实施ERP的企业还很少，已经严重影响了电子商务的发展。政府应出台相关政策，鼓励企业实施信息化。 电子商务基础平台建设战略 电子商务是一项系统工程，涉及到政府、商家、银行、物流配送等诸多环节，目前有两件事情是要尽快实施的。一是金融电子化，可以考虑由人民银行组织推进金融电子化进程，首先在网上将各商业银行卡互联互通，同时可以进行网上支付。二是要加快建立电子商务认证中心，完善网上企业身份认证系统。这两方面已经成为制约扬州电子商务发展的瓶颈，必须加快建设。 面向全球战略 随着INTERNET的出现和中国加入WTO，地球真正成为地球村。发展电子商务，必须面向全球，绝大多数企业业务是可以面向国际市场的，这些企业必须建好英文网站。 扬州市电子商务模式 B2B优先发展原则 据统计，目前电子商务交易额中，企业与企业之间的电子商务交易额是整个电子商务交易额的80%，因此，广大企业是电子商务的的主要力量，应该采取措施，鼓励广大企业加入到综合型和垂直型的一些大型电子商务平台网站中去，如阿里巴巴全球贸易信息网、易创化工网、中国纺织在线等。 逐步强制推行B2G 采取措施，逐步强制推行企业与政府之间的电子商务，初期可以在一些具备条件的领域进行，如政府采购、网上税务申报、网上进出口退税、网上报关等，以后可以逐步推广到其它政府服务项目，如网上企业资信查询、网上行政审批、网上政府办公等。 立足全国，建好C2C门户 广大网民的存在是电子商务的基础，扬州目前专门的消费者与消费者之间的电子商务平台还没有，C2C只是作为一些大型网站的一项很小的内容。对C2C门户的建设必须引起足够的重视，要立足全国，建成一个在全国具有较大影响的C2C平台，在平台上可以开展多种服务，这些服务许多是免费的，如聊天、免费域名和空间、免费新闻等，必须有长远眼光，真正将C2C平台建设成国内一流的门户网站，这是扬州电子商务的名片。 信息化包括信息化基础设施、信息化技术和信息化应用，电子商务就是信息化应用的具体体现。电子商务是一项系统工程，在经济转轨阶段，政府牵头，制订区域电子商务战略并付诸实施，对于加快信息化进程，进而带动工业化，推进城市现代化，具有十分重要的意义。
标题、作者、年份《E-commerce: the role of familiarity and trust》D Gefen - Omega, 2000 《What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology》DH McKnight,2001《 Fuzzy decision support system for risk analysis in e-commerce development》EWT Ngai, 2005 《 Interactive decision aids for consumer decision making in e-commerce: the influence of perceived strategy restrictiveness》W Wang, 2009
一篇电子商务英文文献(The development of e-commerce )-A perfect marketMay 13th 2004 From The Economist print editionE-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble years WHEN the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses The survivors plugged on as best they could, encouraged by the growing number of internet Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming The raw numbers tell only part of the According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 That sounds a lot of money, but it amounts to only 6% of total retail The vast majority of people still buy most things in the good old “bricks-and-mortar” But the commerce department’s figures deal with only part of the retail For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e- InterActiveCorp (IAC), the owner of and , alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide) They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in C Tip of the icebergAnd there is The commerce department’s figures include the fees earned by internet auction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 So e-commerce is already very big, and it is going to get much But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline That influence is becoming an integral part of e- To start with, the internet is profoundly changing consumer One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional The difference is that these customers come to the showroom armed with information about the car and the best available Sometimes they even have computer print-outs identifying the particular vehicle from the dealer’s stock that they want to Half of the 60m consumers in Europe who have an internet connection bought products offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1) Different countries have different In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the But in Britain and Germany, the two most developed internet markets, the numbers are evenly Forrester says that people begin to shop online for simple, predictable products, such as DVDs, and then graduate to more complex Used-car sales are now one of the biggest online growth areas in APeople seem to enjoy shopping on the internet, if high customer-satisfaction scores are any Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of people’s overall spending in the Why websites matterThis has enormous implications for A company that neglects its website may be committing commercial A website is increasingly becoming the gateway to a company’s brand, products and services—even if the firm does not sell A useless website suggests a useless company, and a rival is only a mouse-click But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in internet search For many users, a search site is now their point of entry to the The best-known search engine has already entered the lexicon: people say they have “Googled” a company, a product or their The search business has also developed one of the most effective forms of advertising on the And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching All this means that search is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo! and MThe other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of Ebay, Yahoo! and Amazon are becoming huge trading platforms for other But to take part, a company’s products have to stand up to intense price People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in C For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on “I’ll think about it,” they will tell the sales Back home, they will use a search engine to find the lowest price and buy In this way, consumers are “deconstructing the purchasing process”, says Professor S They are unbundling product information from the transaction All about meIt is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be If they do not like a website, they swiftly move “The web is the most selfish environment in the world,” says Daniel Rosensweig, chief operating officer of Yahoo! “People want to use the internet whenever they want, how they want and for whatever they ”Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to The first thing they want is to become better informed about products and “We operate our business on that belief,” says Jeff Bezos, Amazon’s chief Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most And so do the millions of people who use eBAnd yet nobody thinks real shops are finished, especially those operating in niche Many bricks-and-mortar bookshops still make a good living, as do flea But many record shops and travel agents could be in for a tougher Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next That would represent a massive shift in How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into There are already signs of change on the high The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy To some extent, the online and offline worlds may Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled But often it is likely to be the website where customers will be encouraged to place their One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else? One reason may be convenience; another, concern about fraud, which poses the biggest threat to online But as long as the internet continues to deliver price and product information quickly, cheaply and securely, e-commerce will continue to Increasingly, companies will have to assume that customers will know exactly where to look for the best This market has the potential to become as perfect as it [1]Singh M P， An Evolutionary Look at E-Commerce， IEEE Internet Computing，5，P77～78[2]Rabinovitch E, The state of E-commerce, IEEE Communications magazine,3,P12～12[3]Amit R, Zott C Value creation in e- Strategic Management Journal 2001;22:493–520
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参考网站: 电子商务环境下外贸企业的整合营销--以南京傲凯斯公司为例专业: 国际经济与贸易 有附件: (毕设任务书,毕设开题报告,英文翻译,其他附件(源码,程序等)) 中文摘要随着经济全球化的发展和网络技术的发展，社会进入了因特网和电子商务时代。网络条件下的电子商务市场竞争已经远远不只是商品的竞争，而是上升为企业实力的竞争、企业形象的竞争、营销理念的竞争、营销方式的竞争。电子商务的兴起对中小型外贸企业的传统营销模式提出了挑战。开展我国中小型外贸企业的网络营销，有利于中小型外贸企业降低成本、扩大市场、获取商机、增强竞争力、改变生存空间和实现利润增长。通过分析我国企业网络营销现状，以及我国中小外贸企业开展网络营销的重要意义，最后结合开展网络营销的案例，说明了中小型外贸企业网络营销的采用的具体方法和效果。 关键词电子商务，网络营销，电子邮件营销，搜索引擎营销 AbstractAlong with economic globalization's development and networking's development, the society entered the Internet and the electronic commerce Under network condition electronic commerce market competition is not only by competition of commodity, but also rise for the competition of enterprise's strength,enterprise's image, the competition of marketing idea , and the competition of marketing way Electronic commerce's rise present challenge to the small and middle foreign trade enterprise's traditional marketing Unfold network marketing of small and middle foreign trade enterprise in china, is propitious to reducing the cost，expanding the market, gaining opportunity, enhancing competitive power, changing existing space and growing the Through analyzes Our country enterprise network marketing present situation, as well as the important to the development of small foreign trade enterprise network marketing, combine with the case of network marketing measure as Explained the method and the effect of middle and small scale foreign trade enterprise by use network marketing KeywordsElectronic commerce, Network marketing, Email marketing, Search engine marketing
电子书教父TOMhua卖很多的 电子商务 电子书
电子商务的主要参与者是虚拟企业（或称虚拟公司、影子公司），这些网络上的企业不是传统法律意义上完整的经济实体，它们通常是若干法人组成联合体，形成松散型的网络合作关系，一旦市场机遇不复存在，虚拟企业将自行解体，这些网络企业的大量出现对现有企业财务管理的环境、理论和方法产生了极大的冲击与挑战。因而我们有必要就电子商务对现有企业财务管理产生的影响进行探讨与研究。一、对企业财务管理对象的影响电子商务时代的主要参与者虚拟企业当市场机遇存在时它才存在，不具备现有财务管理对象的特征。电子商务时代的若干法人企业之所以要组成联合体，形成松散型的网络合作关系，是因为企业受信息技术产业结构、生产方式乃至生活方式的重大变革的影响，企业的经营越来越多地依赖客户、供应商和行业经济、区域经济甚至是全球经济的变化。其信息活动所创造的价值在企业生产产品或提供服务中的比重日趋上升，企业产品技术含量高，企业管理活动地集中在对信息资源和信息活动的管理上。因而企业财务管理对象不再是“资金运动论”而是“经济信息论”。二、对企业筹资管理的影响电子商务时代的一般企业仍需在最佳资本结构或适度负债理论指导下，通过主权资本和负债资本筹措满足自身生产经营需求的资金。电子商务采用电子货币结算的匿名性，使得避、逃税很容易成为现实。在这种情况下，负债经营可能给企业带来的合理避税效应显然减弱，现有的筹资理论受到冲击。三、对企业投资管理的影响电子商务能支持企业解决“信息孤岛”问题，使企业与供应链、与社会各有关部门及企业内部各部门进行有效协同。因此，企业可以随时获得进行某项固定资产投资决策所需的一切信息，使投资失误极少出现；可以随时获得存货购进、储备与出售的最佳时机与最佳批量消息；可以随时获得占用应收帐款客户的资信情况，并迅速制订与调整信用政策及收帐政策，把坏帐损失降到最低点；可以获得在线证券投资的一切可能信息，使短期有价证券与现金的转换能在最佳状态进行，并使短期投资收益出现企业所期望的态势；可以获取信息进行最新产品的生产；可以在网上进行知识产权销售及有偿咨询；可以不失时机地与其他企业迅速组成网上联合体-虚拟企业，抓住一切可以给企业带来利益的市场机遇及时交易，使企业不受“三角债”困扰，迅速收回资金。但是，由于电子商务-的结算方式以电子货币为主，一旦企业获取信息或作出判断有差错，投资的风险将立即出现，严重的可顷刻导致企业破产。四、对资金分配管理的影响由于网上贸易中有形产品和信息服务的区别模糊，再加上电子货币结算的隐匿性，从而使税务机关对征税对象、税收征管权、税法主体和纳税主体产生模糊，无从去征管流转税和所得税。因此，对税前收益国家各部门很难把握，税后净利的各项分配更将难以为继，传统的企业资金周转到终点后须在国家、集体和个人之间进行分配的理论与实际操作受到严重挑战。五、对财务分析的影响为使在电子商务时代企业经营者、投资者和管理者等所需信息得到充分满足，企业必须走向用多种计量属性编制会计报表，即可同时提供基于历史成本、公允价值和成本与市价孰低等多种计量属性编制的会计报表，会计报表的阅读者可以根据自己的需要进行选择；同时，在电子商务时代，通过货币反映的价值信息已不足以成为管理者和投资者进行决策的主要依据，而诸如创新能力、客户满意度、市场占有率和虚拟企业创建速度等，却更能代表一个企业的未来获利能力，是投资者和管理者更为关注的信息。因此，电子商务时代企业的财务分析，不再围于为投资者和管理者提供企业目前的偿债能力、营运能力和获利能力信息，更要向他们提供有关企业新产品研究开发信息、市场调查信息和营销与沟通信息等，即以向他们展示的有关企业未来成长与竞争信息为财务分析的重任。六、对财务目标的影响由于电子商务时代，产品科技含量提高，企业对员工及管理人员的素质要求随之提高，致使企业智力资本比重加大；同时由于此时企业对客户的需求、新产品的开发研究和市场占有率，对与供应链和与社会各部门协同等信息更加关注。因此，此时的财务目标，更加呈现多元化及财务责任社会化，不仅要考虑资本所有者的资本增值最大化、债务人的偿债能力最大化、政府的社会经济贡献最大化和社会公众的社会经济责任和绩效最大化的财务要求，更要考虑人力资本所有者（经营者和员工）的薪金收入最大化和参与税后利润分配的财务要求。
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电子书教父TOMhua卖很多的 电子商务 电子书
Government regulations In the United States, some electronic commerce activities are regulated by the Federal Trade Commission (FTC) These activities include the use of commercial e-mails, online advertising and consumer The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e- The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-[1] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers’ personal [2] As result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC
An additional question is how a marketer could design websites that truly personalize product recommendations and how consumers react to these versus more neutral, “third party” web sites such as for we address the issue of the structure of one new tool (, e-mail) that can help marketers be more efficient in testing direct marketing direct marketingFurthermore, work by Haubl and Trifts (2000) showed that a comparison matrix similar to the comparator produced higher quality consideration sets and he possibility remains that providing information could postpone or even prevent Agents are not new; a crude (by today’s standards) agent, Firefly, was developed in the mid-1990s for movie and music he amount of information available on the Web has increased dramatically as has the technological sophistication of the agents which makes continued research in this area In particular, Haubl and Trifts (2000) show that recommender agents based on self-explicatedinformation about a consumer’s utility function (, attribute weights and minimum acceptable attribute levels) reduce search effort and improve Agents should be adaptive, autonomous, and believable, be able to respond in a timely fashion, and be goal-It has also been established that agents, like those studied by H¨aubl and his colleagues, that learn about consumers from choices and consumer preferences perform better in the long run than (say) collaborative filters (Ariely et , 2004) This suggests that methods that calibrate consumer preferences in real time on-line are crucial to polyhedral conjoint analysis (Toubia et , 2003) satisfies these Liechty and his colleagues developed a Hierarchical Bayes procedure that does so as Montgomery et (2004) address the problem of designing a better They show that shopbots are inferior to visiting a favorite retailer if the shopbot visits all Indeed, armed with some inferences from previous visits, a small set of initial screener questions can lead to an optimally personalized web interface for the Based on a stochastic duration model and Bayesian updating , the authors adapt the testing parameters (, number of e-mails sent for each e-mail design and sending rate) while the testing is in progress so as to minimize the cost of testing both in terms of wasted e-mails and Only if the interactivity pays In bargaining or auction situations, possible lack of trust and the inability to interpret the signalsof the other participant(s) 翻译另外一个问题是，一个营销人员如果设计网页，嫩构真实的又有个性的推荐我们的产品，并且可以让顾客对产品的反应不是保持中立，“第三世界”的网页，就像我们对于新工具像email这种方式的看法是，它可以帮助营销人员更有效率的直接测试营销效果。直接营销更多的是，通过Haubl和Trifts(2000)的工作可知，类似的矩阵和计算机化相比较，生产出更高质量的产品和高质量的决策可能性保持在提高那些可能推迟或者现在就购买的信息信息。代理商，一个新的职业，简单的代理（现在的标准）。萤火虫(?),在20世纪90年代中期在电影和音乐推荐上有很大的发展。由于代理商的科技的混合应用，使网页上可提供的信息量，有着惊人的增长，这使这个行业继续调长下去变得更为重要。特别使，Haubl和Trifts(2000)的工作可知，推荐者代理基于对顾客自我阐述商品的信息(比如，重量和最小可接受的级别)，减少调查的精力，提高决定能力。代理商要有很好的适应能力，自主并且有自信，能够在第一时间回应状况，并且有目标。同时，通过Haubl和其他同事的研究，代理商的形成，与合作过滤相比较，在长期运行中更好的学习了关于顾客的决定和执行偏好。这就给我们在关于顾客网上购物时的偏好提供了标准化。只翻译了一半，翻不下去了，你参考一下吧，有的句子可能比较奇怪就是了