Literature Review
Jack of all trades and master of
In recent years, private brand in domestic and international market development is rapid, sales, market share, commodity scope expanding constantly, in numerous beauty makeup the chain of, especially in Watson, as a representative of the foreign international brand enterprise performance, in the most effective brand business practices among domestic personal care products market pioneer and the symbolic However, the retailer to own brand recognition and using fuzzy is still in the stage of exploration, China many retailers in implementing the strategy of private brand in the process of developing private brand, blind and consumer to its own-brand evaluation is not high, purchase intention not strong, which affect the enterprise In view of this, this article for reference foreign scholars own-brand perceived risk, the present study ?
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Skopos theoryIn twentieth Century 70, functionalist translation theory originated in Itsdevelopment has gone through several The first stage: Katherina Les for the first time the functional category into translation criticism, will be the language function, linked text types and translation strategies, to the development of the relationship between the source text and the target functionbased model of translation criticism, thus put forward the rudiment of functionalist Les thinks that the ideal translation should be comprehensive communicative translation, namely in the conceptual content, language forms and communicative functions are equivalent to the original, but the priority should be in practice is thefunctional characteristics of The second stage: Hans Vermeer (Vermeer) presented the skopos theory, thetranslation from the original center out of bound of theory The theory is that the original translation is based on a purpose and results of behavior, this behavior must be done through consultations; translation must follow a series of law, including objective law in the first That is to say, the purpose of translation depends on In addition, the translation must follow the "coherence rule" and the"coherence rule" The former refers to the translation to the internal coherence in thetarget text receiver, it is understandable, the latter refers to the coherence between the translation and the original After the introduction of these three principles,evaluation criteria of translation is no longer "equivalence", but full of translation to achieve the desired Vermeer also proposed the appointment of the concept of translation, namely, the translator should be to decide whether, when, how to accomplish the task of That is to say, the translator should according to different purposes of translation by the corresponding translation strategies, but also have the right to decide what the purpose of translation can keep the original text,what need to adjust or Fimmel thinks, the highest law in translation should be "objective law" That is to say,the purpose of translation, the translation strategies, methods are also In other words, the purpose of translation determines the translation strategies and For Chinese and western translation history, the domestication andforeignization, peer discussion and nearly twenty or thirty years translation anddynamic equivalence, "Skopos Theory" have made a very good Translation is domestication or foreignization, depends on the purpose of Due to the functional translation theory is to "objective principle" as the highest criterion, and any translation activity is purposeful, ultimate goal and main function of translation is to help people understand the main content of the movie, and stimulate the audience's We therefore need to functional translation theory, especially the "Skopos Theory" school to do simple to The third stage: Justa Hotz Manta in reference communication and behavior theory,put forward the translation behavior theory, the further development of thefunctionalist translation theory, this theory will translate as by purpose drive, the interaction between people with translation results The theory and purpose of a lot in common, Vermeer was also the two The fourth stage: Christina Nord comprehensive summary and improvement of the theory of Internal and external factors of Christina Nord for the first time in English systematically expounds the text analysis in translation, and how to set upthe purpose of translation function on the basis of the original translation Christina Nord sent the doctrine of the functions carried out, and puts forward the principles guiding the translator should follow the principle of "function plus loyalty",so as to improve the
The Review on 文献综述 一般用 Review
可以用review来表示,比如:Chapter Literature Review第二章文献综述
可以用review来表示,比如:Chapter Literature Review第二章文献综述
literature review 这里literature就是指 “文献”
Literature Review
summary, conclusion
literature summary
gist
The Review on 文献综述 一般用 Review
Dynamic statistical chart based on HTML5 design and implementation of HTML5 appeared in interactive documents, graphics, image, audio, video and multimedia , optimize the webpage application This paper mainly introduces the main characteristics and advantages of HTML5, and analyzes the existing types of dynamic statistical chart is insufficient, put forward dynamic statistical chart based on HTML5 design ideas, to achieve a more humane, display a rich dynamic statistical
Literature Review
literaturereview刚写完毕业论文。。。文献综述就是这么说的