In recent years, the new generation of employees is becoming the main force of front-line employees , they have the publicity, the pursuit of freedom and independence, individuality , and higher education, the higher the pursuit of work and life characteristics , there are also poor resistance to stress , compared with corporate loyalty low enough. They brought vitality to the enterprise and innovation , but also to bring a lot of business management challenges , high staff turnover rate is one of the challenges . For labor-intensive enterprises, not just front-line workers in the operation is an important part of it is the most direct profit creator , but also to ensure the production and operation of enterprises to maintain , corporate efficiency and image to a great extent depends on the line employee productivity and service levels. In this paper, the theory of employee turnover and employee incentives , based on the new generation of front-line staff from the characteristics , combined with the status quo and the new generation of social and economic development workers who work and live , from several angles outside the enterprise , and other aspects of internal and individual employees the reason for the loss of the new generation of front-line staff conduct a more thorough analysis , and further propose suitable for the new generation of front-line staff management measures and countermeasures .