关于直销论文的英文文献

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已查阅的主要参考文献[1] 毛青松.浅谈产品直销的内涵与利弊[J].现代商业. 2009(3）.[2] 廖升.直销的定义及其分类之敝见[J].商场现代化. 2009(9）.[3] 龚勋,李亮.试析中国直销现状及对策[J].西昌学院学报(社会科学版).2006(4）.[4] 许礼杰.直销公司市场与产品定位分析[J].经贸世界.2005(10）.[5] 舒择.什么是直销[J].投资与营销. 2004(4）.[6] 郭晶.我国企业跨国经营模式的理性选择[J]. 税收与企业. 2003(12）.[7] 李素平.中国需要什么样的直销模式—首期中国高层直销沙龙实录[J]. 企业导报. 2005(7）.[8] 罗一新.直销模式与经销模式的优劣分析[J]. 技术经济. 2005(7）.[9] 钟加勇.戴尔直销模式“短路”[J]. 商务周刊. 2005(22）.[10] 李慧娟.浅谈戴尔的直销模式[J]. 科技资讯. 2006(1）.[11] 白海龙,黄万丰. 商家直销模式理论及应用研究[J]. 企业家天地.2005(10）.[12] 靳晓英.戴尔直销模式危机四伏[J]. IT时代周刊. 2005(8）.[13] 刘军.新联想变革：集成分销应对直销模式[J]. IT时代周刊.2005(11）.[14] 刘敏.由戴尔的直销模式引出的思考[J]. 哈尔滨商业大学学报(社会科学版). 2003(1）.、 [15] 余丰慧.消费超过出口不足喜[N]. 中国工业报.2010(1）.[16] 昊平.瑞典企业看好中国经济发展前景[N]. 人民日报海外版.2002(3）.[17] 杨博.直销发展对中国经济的影响[N]. 国际商报. 2008(7）.[18] 萧曼平.聚焦会展经济与中国经济发展[N]. 国际商报.2002(11）.[19] 郭松民.对CPI负增长要未雨绸缪[N]. 江苏经济报. 2008(10）. [20] 何建昆.央视拉开广告竞标大幕 标志08中国经济又走快车道[N]. 科技日报. 2007(9）.[21] 汪挺.2010年：直销业要解决两大难题[N]. 中国商报. 2010(1）. [22] 弓广山.电子商务正酝酿直销行业大洗牌[N]. 中国商报.2010(1）.[23] 李巍. 直销企业何去何从？[N]. 河北日报. 2005(9）. [24]Susumu Comparative Analys is of outs Srategies in Mdim-Sized Japanesean Ameiricane. Firms Proceadings of the 29th Annual Huwaii International Conference on System Sciences[J].Accouting Technology，2008(08）.[25]Rajiv ，Audhesh ，John Redirection Trends in EntrePreneurial，2008(08）.[26]Hugh sourcing marketing[J].Accouting Technology，2008(11）.

wikipedia "marketing" 有非常多的连结中英文都有Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the PsMain article: Marketing mixIn the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. * Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. * Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, . time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. * Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. * Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company.