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1\忠诚营销理论及其实施【英文篇名】 Theory and 执行ution of Loyalty Marketing 【作者】 冯军; 孙习祥; 【英文作者】 Feng Jun; Sun Xixiang; School of Management; WUT; Wuhan; China.; 【作者单位】 武汉理工大学管理学院; 湖北武汉; 【刊名】 武汉理工大学学报(信息与管理工程版) , Journal of Wuhan University fo Technology [Information & Management Engineering], 编辑部邮箱 2006年 09期 期刊荣誉：ASPT来源刊 CJFD收录刊 【关键词】 忠诚营销; 数据库营销; 亲情营销; 【英文关键词】 loyalty Marketing; database marketing; emotion marketing; 【摘要】 高的顾客忠诚度几乎是每一个企业追逐的目标。忠诚营销是针对建立客户忠诚而全面展开的市场活动和策略。它契合了现代企业的营销实践活动,能帮助企业取得高的市场份额。研究了忠诚营销的内涵和影响因素。并提出从以下几方面进行忠诚营销:树立以客户为中心的观念,了解客户需求提供优质的满意的产品和服务;设立顾客关系管理机构;进行数据库营销;制定接触计划;制定开展以提升客户忠诚的亲情营销。 【英文摘要】 Every enterprise wants to go after the high consumer marketing is regarded as marketing strategy which enterprises carry out thoroughly in order to build up consumer loyalty and gain a high market concept and the influencing factors of loyalty marketing are of how to carry out loyalty marketing are presented.

Interest rate marketability and our country State-owned Commercial bank countermeasureInterest rate marketability connotationThe so-called interest rate marketability, is refers to the money market fund supply and demand both sides independent determination interest rate level interest rate decision mechanism vicissitude process 。Says specifically, the interest rate marketability is refers to the Central Bank to need to regulate the datum interest rate according to the monetary policy, various commercial bank saves the loan interest rate according to the fund market supply and demand change independent adjustment, Finally forms take Central Bank datum interest rate as the guidance, multi-level, can manifest fund supply and demand condition and the reflection Central Bank monetary policy intention interest rate operational mechanism fully。The interest rate marketability emphasis interest rate really reflected the fund cost and the supply-demand relation, effectively display its economical leverage nimbly。一. Our country interest rate marketability reform existence questionIs opposite says in the Chinese economic reform and the opening to the outside world overall step, the interest rate marketability reform progresses slowly. Looked on the present situation that, our country not yet completely realizes the interest rate marketability, the interest rate control creates the interest rate this important price release lever to receive the serious restraint in the resources disposition aspect function, the interest rate structure distortion. Our country interest rate system marketability degree quite is also low, mainly displays in following several aspects:1. The interest rate control degree is high, the interest rate level and the structure are incompatible, and the bank independency is restricted. The current our country interest rate policy movement environment controls the interest rate primarily, the interest rate level decision, the difference interest rate policy making and so on the related interest rate each aspect policy all by the government strict control, displays the high planning and . The interest rate level determination has certain subjective blindness; the rate adjustment flexibility is insufficient. At present our country interest rate level decision is makes by the monetary policy committee, the interest rate decision-making power high degree of concentration in the central authorities, the interest rate formulation and the adjustment has the serious time lag . Lacks the effective market datum interest rate. On November 1, 2003, the NAP Standing Committee Cheng Sewer, vice chairman of the Forum, said: "The market-oriented interest rates, the key is to set the benchmark interest rate. The benchmark interest rate is determined, in order to determine the interest rate structure, risk structure. No established the benchmark rate, the interest rate market is a empty sentences. "Benchmark rate in the entire interest rate system has played a core role and prevents other interest rates, in a sense, the benchmark interest rate options and determine the interest rate market is the core of the reform steps.二．Implements the interest rate marketability state-owned commercial bank significanceFirst, is advantageous to the expansion state-owned commercial bank right of autonomous management, the enhancement competitive power. After the interest rate lets loose, the bank had the independent fixed price power, may use this kind of right to independence and its flexible full display fully. The various countries' reform experience indicated that, after the interest rate marketability, the deposit real interest rate all has the different scope raise. The real interest rate rise will have the positive influence to the deposit, the attraction fund from bank systems and so on the stock market, black market accepts the human bank system, the enhancement commercial bank's competitive power. Next, is advantageous in raises the state-owned commercial bank management level. The interest rate marketability causes the fund price to let loose truly. Price competition between the banks presents the new ball game from this. But the price competition must rise take the low cost fund as the backing. In order to gain the low cost capital source, various bank in the financial product, the marketing strategy, service method general unfolds manager respectively, this will intensify inevitably the competition intense degree, will urge the bank change management way, who will grasp is initiative who to be able to obtain market (In the new situation, the commercial bank guild cared about the interest rate market change situation and the international interest rate undulation tendency, and according to own situation, determines the cost scientifically, formulates the price reasonably, the enhancement economic accounting, strengthens its profit ability. It can be said that, the interest rate marketability reform, the interest rate production mechanism transformation, is to a commercial bank management and operation from inside to outside comprehensive forging. Is once more advantageous in creates a relatively fair competition environment. The interest rate marketability and the money market consummation is a process which complements one another. The developed money market is the interest rate marketability reliable guarantee. Because in the developed consummation money market, the financial tool type is rich, financial main body multi-dimensional, the financing way is diverse, the competition is full, the interest rate can reflect fully the fund price, can guide the resources reasonable disposition, enhances the resources use efficiency. Otherwise, the interest rate marketability can promote the money market development consummation; The money market is the interest rate marketability advancement beginning, also will be carries on the risk management to the interest rate the place, the interest rate system change promotes the money market development. Finally, is advantageous in speeds up the microscopic main body the property right reform, interest rate marketability important condition is the state-owned enterprise and the state-owned commercial bank's property right must be clear. The property right is not clear, is not strong to the interest intrinsic budget restraint, exceeds the time limit the risk responsibility to attenuate, and cannot be keen to the interest rate reflection. At present, our country State-owned Commercial bank and very big part of state-owned enterprise's property right slurred, the interest rate market changed into its reform to provide the power, on objective impelled their property right reform.三．The interest rate marketability causes the state-owned commercial bank faced with to challenge sternlyThe interest rate marketability, is the historical stage which our country Commercial bank must pass through, can impel our country State-owned Commercial bank enormously the reform. But after the interest rate marketability, the interest rate level change does not decide, Our country Commercial bank which survives under the control possibly can develop the new financial tool for a long time to dodge the interest rate risk without enough time, will certainly to face the stern challenge, this displays in:1．Has enlarged the bank rate risk. After the interest rate marketability, the interest rate level ascension and the irregular undulation enlarge, intensified the bank vulnerability, ha have enlarged the bank rate risk. After the interest rate marketability, the interest rate level ascension and the irregular undulation enlarge, intensified the bank vulnerability, have the possibility to cause the bank crisis extremely the occurrence. As a result of our country long-term interest rate control, the interest rate by artificial force down, after the interest rate is let loose, the interest rate level can elevate inevitably. The analysis indicated that, in the credit activity, along with the real interest rate enhancement, the risk borrower more will become the bank by chance the customer, But loathes the risk originally the enterprise borrowers also favor in change oneself project the nature, enable it to have a higher risk and the income level. The cause property average horizontal drop in quality, the credit risk , from looked for a long time that, the interest rate change the fund supply and demand real-time influence, can undulate frequently, but the interest rate undulation namely meant risk existence. How forecast accurately the interest rate change tendency, the reasonable determination has the competitive advantage price water; how assigns scientifically saves, the loan deadline layout, maintains the best advantage bad level;How forecast accurately the interest rate change tendency, the reasonable determination has the competitive advantage price water � How assigns scientifically saves, the loan deadline layout, maintains the best advantage bad level; How adjusts the property debt structure nimbly,Enhances prepares pays the level, the active control interest rate forms fluid wind �? How will supervise perfectly restricts the mechanism, prevented has human sentiment interest rate risk and so on, these will all cause the commercial bank faced with the stern ．Leads the service to the commercial bank to have the huge impact. Along with the interest rate marketability, various bank launches the intense contention superiority customer to save the loan war inevitably, the keen competition will cause to save the loan advantage difference large scale deflation. At the same time, the interest rate marketability impetus money market development, the massive enterprise temporary fund no longer rises in value through the deposit form, but is in the capital market, the money market puts in obtains the short-term to receive；Whether there is does the inhabitant also no longer excessively regard as important only contains the risk value deposit interest rate, pays attention contains the risk value the money market to receive �? The bank leadership service will be under the huge can be said, after interest rate marketability, bank true competition magic weapon instead outside interest rate method. Because the monetary fund is highly the homogeneity commodity, the grade of service is more important, highly effective, the low cost manages finances the service enable the customer to have a higher income, has the attraction to the ．Proposed the challenge to the bank management and interest rate control system, regardless of is the interest rate level or counts the rest method all to have the country to decide, regardless of how the country does adjust saves the loan interest rate, all fully considered commercial bank actual situation, maintains the reasonable advantage bad level throughout. Commercial bank's interest rate management is extremely simple, so long as gives according to the People's Bank the fluctuation scope carries out the national interest rate level then, the interest rate change is limited, the interest rate risk is controllable. In such situation, the bank management is inevitably passive. But in under the interest rate marketability condition, the intense market competition forces the bank either to use the price method, through raises the deposit interest rate, reduces the loan interest rate to attract the customer; Either depends upon the high quality service, through the function innovation, the product innovation, the technological innovation satisfies the customer. But this request commercial bank changes present the management, the method and the organization ．Proposed the challenge to the commercial bank staff quality. Along with interest rate marketability reform advancement quickening, the interest rate risk enlarge, will strengthen to the future interest rate trend analyzes and forecast oneself will be very urgent. The state-owned commercial bank seeks the financial professional who needs one batch of this aspect high quality, not only these people must have the deep theory foundation of basic skills, but also must have the rich commercial bank practice experience, Both must thoroughly understand the domestic interest rate change the undulation condition, and must be skilled in the forecast interest rate change tendency. But the present state-owned bank lacks generally can promptly effectively the control and the circumvention interest rate risk tool and the interest rate risk management professional, to the interest rate trend development forecast, the risk recognition and control is weak.四．The state-owned commercial bank should to strategyAlong with the interest rate marketability advancement, the interest rate is more and more big to the state-owned commercial bank's influence, in this situation, the state-owned commercial bank should seek positively should to the ．Establishment finance product fixed price system. In the interest rate marketability situation, whether does the commercial bank draw up a science reasonable fixed price system, has the nimble effective quoted price ability, the realization risk �? Between 20 income balances,Is key which whether it does develop continually. In this process, must establish the effective comprehensive income reckoning system, the overall evaluation customer comprehensive income which brings to the commercial bank，The customer credit risk size, the loan deadline length is the interest rate risk size, as well as commercial bank's collection fund cost and the operation cost share and so on the aspect questions。2．Increases the middle service product development ability, the adjustment profit structure. After the interest rate marketability, the bank saves, the loan favorable difference reduces, the profit level reduces, and this request state-owned commercial bank must develop the middle service vigorously. The bank may while develop positively receives on another's behalf, pays on another's behalf and so on service, uses the commercial bank market main body qualifications fully, positively provides the proxy for other financial organ to distribute the bond, the silver card account transfer, the proxy insures, the fund trust, the broker manages finances, The property management, financial consultant, the investment consultation and so on, enhances the middle service to buy a girl child, on own initiative develops the low risk, the high income middle service new variety positively, promotes the bank large scale by this profit ability, promotes the bank sustainable ．Establishes nimbly, the highly effective interest rate management organization, trains the interest rate managerial talent vigorously. According to the Bethel bank supervising and managing committee about the bank effective supervising and managing core principle request, under the interest rate marketability environment, various commercial bank must set up the specialized interest rate risk management department, manages and instructs the entire good interest rate work, Coordinates and coordinates inside and outside the bank to be connected the work. The interest rate control section's most important task is carries on the comprehensive interest rate sensitive tube on the bank asset debt level ; Exterior determination, internal advantage � The definite general headquarters to branch office's interest rate authorization, are responsible for staff interest rate risk management training and so on. In addition, but also should establish the high interest rate information communication channel, after the interest rate marketability, the commercial bank interior enhances greatly about the interest rate information transmission effectiveness, guarantees can transmit promptly general headquarters formulation each interest rate to commercial bank's any business mesh point, guarantees the commercial bank interest rate policy the ．Speeds up the state-owned commercial bank the property right reform. Stipulated according to "Law of corporation" that, the commercial bank belongs to the competitive profession, does not need to adopt the state-owned sole ownership property right, and does not have the legal barrier to its joint stock system transformation. To the state-owned commercial bank's property right reform, its concrete transformation form establishes the joint stock system commercial bank. The reality in China, in accordance with international practice, and gradually achieve solely by the state to transform the state-owned holding company, and ultimately joint-stock limited companies, and establish corporate system of corporate governance institutions, the establishment of the right to operate, ownership and the right to supervise the separation of the framework, China's commercial banks to become real significance of commercial banks, do business operations.字太多，发布下，你再见个问题吧，我回答。率市场化与我国国有商业银行对策利率市场化的内涵所谓利率市场化，是指金融市场资金供求双方自主确定利率水平的利率决定机制的变迁过程。具体讲，利率市场化是指中央银行根据货币政策的需要调控基准利率，各商业银行根据资金市场的供求变化自主调节存贷款利率，最终形成以中央银行基准利率为引导，多层次、能够充分体现资金供求状况和反映中央银行货币政策意图的利率运行机制。利率市场化强调利率真实地反映资金成本与供求关系，灵活有效地发挥其经济杠杆作用.

Too-big-to-fail: Bank failure and banking policy in Jamaica J. Daleya, , , K. Matthewsb and K. Whitfieldb aDepartment of Management Studies, University of the West Indies, Mona, Kingston 7, Jamaica bCardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU Wales, UK Received 7 October 2005; accepted 16 December 2006. Available online 22 December 2006. Abstract Research on the causes of bank failure has focused on developed countries, particularly the United States of America. Relatively little empirical work has examined developing countries. We examine the total population of banks in Jamaica between 1992 and 1998 and find that real GDP growth, size, and managerial efficiency were the most significant factors contributing to the failure of banks. Bank failure is defined to include bailout and regulator-induced or supervised merger. Our results suggest that there were implicit ‘too-big-to-fail’ policies during this period. Keywords: Bank failures; Too-big-to-fail; Developing economies; Jamaica JEL classification codes: G21; G28 Article Outline 1. Introduction 2. Bank failure in Jamaica 3. Bank failure literature 4. Data and methodology 5. The likelihood of failure 6. Failure and bail-out 7. Conclusion Acknowledgements Appendix A. Pool of variables References 1. Introduction The last decade of the 20th century was unprecedented in Jamaica's financial history. Of a population of 37 banks, 21 were classified as failed, with 14 being so classified in 1 year—1998. However, few outright closures occurred. Most problem banks were merged with other banks, or continued to operate through financial support from the government. More than a half of domestic banks received some kind of financial support from the government, initiated voluntary bankruptcy proceedings or surrendered their licences. Explanations for such banking problems vary. Empirical research on bank failures separates the causal factors into bank-specific, industry-specific, macroeconomic and other. However, much of the debate on developing countries has neglected banks at the individual level, and has focused on the problems faced at the sector or industry level. Moreover, the (often conflicting) results of existing studies do not offer inferences about the factors that are particularly significant in developing countries, or to those that are significant to the failure of individual banks, or to the fate of problem banks. This paper addresses the following questions: what factors were significant in the banking crisis in Jamaica? What factors influenced how the crisis was handled and was there an implicit too-big-to-fail (TBtF) policy? What are the lessons for bank regulators in developing economies that can assist in better preparedness for the future? To address these questions, the within-sample performance of a panel of Jamaican banks is examined. Some of the factors identified as contributing to failure include deterioration in the macroeconomic environment, rapid expansion and weakness in a range of bank-specific factors: capital, management, and liquidity. The size results are particularly significant and point to the operation of implicit ‘TBtF’ policies. Larger banks are more likely to fail, but are also more likely to be bailed out rather than closed. The next section discusses the banking crisis in Jamaica. Section 3 reviews the literature on bank failures. Section 4 discusses data and methodology. Sections Sections 5 and 6 present the results, and Section 7 concludes. 2. Bank failure in Jamaica The term ‘bank failure’ has been interpreted varyingly. The more precise definitions have focused on accounting factors (for example, [Martin, 1977] and [Benston and Kaufman, 1995]), economic factors ([Bell et al., 1990] and [González-Hermosillo et al., 1997]), or legal factors (Meyer and Pifer, 1970). Conversely, more general definitions have attempted to be all-inclusive and have applied a ‘catch-all’ combination of specific definitions (for example, Thomson, 1992). Using a general definition of ‘bank failure’ embracing closure, bankruptcy, supervised merger, or direct government assistance, we assess the population of banks in Jamaica over the period 1992– Table 1 shows a comparative profile of the Jamaican banking sector before and after the crisis. Table 1. Banking system profile: pre- and post-banking crisis Jamaican banking sector

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在各领域中，大家最不陌生的就是论文了吧，论文是指进行各个学术领域的研究和描述学术研究成果的文章。那么一般论文是怎么写的呢？以下是我整理的银行类论文参考文献，仅供参考，大家一起来看看吧。

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