产品设计女性论文

Of different women's underwear products further development with popularization, in comfortableness and under being high to require a functional one women to underwear at home and abroad, women underwear side tie, bring first broad appreciation space to development of the underwear industry than different designs of the location than location. In the present high-speed era when develops of underwear industry, women underwear side tie as already widely more and more underwear manufacturing enterprises as importance that location design than location, designer, underwear edition type teacher and women consumer pay attention to the underwear. Women underwear side tie, combine closely woman's life than design of person than location, become and judge women's underwear comfortableness and functional important underwear side tie until core that location design how let consumer experience good comfortableness and to different correction function of size than location, enable consumers to meet it to rectify the positive demand while obtaining good comfortableness for the size. Or seek the equalization point and emphasis point among comfortableness and functionality, enable consumers to choose and buy to one's own consumption demand. Women underwear side tie, design as complicated underwear edition type design a part develop, than location than location, the ones that received surface fabric, adjuvants, functional requirement, comfortableness in different fields of requiring etc. in its design were restricted. Because different surface fabric, physical property of the adjuvants are different, the same surface fabric, adjuvants will produce totally different results under the application of different edition of typeses. And women's requirements for comfortableness and functionality of different sizes are also different, must follow different surface fabric, the adjuvants and one edition of types to make in the design up, match, at the same time to go on, analyze, prove with result produced to collocate, reach, meet women requirement for comfortableness, functionality wear the the common cup type of women's underwear and adapt to the crowd as a basis in the article, confirm women in the underwear side than the location and tie designing more than one edition of types of the location, and adapt to crowd's necessary edition of types to analyze to different cups type differently. And tie than necessary different kinds of surface fabric, adjuvants in the location design and make the craft to analyze than the location with women underwear side, explain to designing surface fabric, adjuvants, choice and application which make the craft adopted in the course of developing. Materials that bone type gentle chests adopts are researched and analysed to having no glue, and employ the result to carry on research to different materials. It is gentle lieutenant general to women underwear side and not tie than principle, material, craft, structure, apparatus where location design than in location,etc. go on research and analyse, and carry on research as studying samples with the listing products of graceful girl's fragrant knit goods Co., Ltd. of Shenzhen. Carry on the investigation for the respondent with women consumers at the same time. To investigating the data produced are analyzed. Confirm different consumers to the side in different products than the location and tie the demand designed more than the location. Confirm different different demands for women's underwear of consuming groups finally, in order to and tie and design the theoretical foundation developed more than the location than the location as women underwear side.

在国内外各种女性内衣产品的进一步开发和推广、女性对内衣的穿着舒适性及功能性的更高要求下，女性内衣侧比位及捆比位的不同设计给内衣产业的发展带来一个广阔的增值空间。在当前内衣产业高速发展的时代，女性内衣侧比位及捆比位设计的重要性已经广泛地被越来越多的内衣生产企业、内衣设计师、内衣版型师及女性消费者所重视。女性内衣侧比位及捆比位的设计越来越和女性的生活紧密结合，并成为评判女性内衣舒适性和功能性的重要衡量标准。女性内衣侧比位及捆比位设计的核心是如何让消费者体验到更良好的舒适性及对不同体型的矫正功能，使消费者能够在获得良好舒适性的同时满足其对体型矫正的需求。或在舒适性及功能性之间寻求平衡点和侧重点，使消费者能够进行针对自身消费需求进行选择与购买。女性内衣侧比位及捆比位设计作为复杂的内衣版型设计开发中的一部分，它的设计受到面料、辅料、功能性要求、舒适性要求等各方面的制约。由于不同面料、辅料的物理性质不同，相同面料、辅料在不同版型的应用下将产生完全不同的效果。而不同体型女性对舒适性和功能性的要求亦不相同，则在设计时必须根据不同面料、辅料及版型进行组合、搭配，同时针对不同搭配产生的结果进行分析论证，从而达到满足女性穿着内衣时对舒适性、功能性的要求。文中以女性内衣的常见杯型及适应人群为依据，确定女性内衣侧比位及捆比位的版型设计，对不同杯型及不同适应人群所需版型进行分析。以女性内衣侧比位及捆比位设计中所需不同类型面料、辅料及缝制工艺进行分析，对设计开发过程中所采用面料、辅料、缝制工艺的选择及应用进行阐述。对无胶骨式文胸所采用材料进行研究分析，并对不同材料应用效果进行研究。文中将针对女性内衣侧比位及捆比位设计的原理、材料、工艺、结构、设备、等进行研究分析，并以深圳市曼妮芬针织品有限公司的上市产品作为研究样本进行研究。同时以女性消费者为调查对象进行调查。对调查所产生的数据进行分析。确定不同消费者对不同产品中侧比位及捆比位设计的需求。最终确定不同消费群体对女性内衣的不同需求，以作为女性内衣侧比位及捆比位设计开发的理论依据.In the domestic and foreign women underwear products further development and popularization of women's underwear, comfortable and functional requirements of higher than female underwear side, and the different design is bound to bring a development of industry of underwear of broad. In the current era of rapid development of industry, underwear, female underwear side and bundle than the importance of design than has been widely more underwear production enterprise, underwear, stylist, underwear model and female consumers. Female underwear and lateral than the design more and more than a bundle of women's lives and closely combining the female underwear, and become the evaluation of comfort and functional important underwear and lateral than the core design is bound to make consumer experience is more favorable to the comfort of different shape and the correction function, make consumers can get good in the comfort of their size correction simultaneously satisfy demand. Or in comfort and functional find a balance between consumers and preferences, can choose according to their consumption demand and purchasing. Female underwear and lateral than than design as a complex bundles of underwear version of the design and development of the design, it is fabrics, accessories, functional requirement, comfort requirements, etc. Due to the different fabrics, accessories and physical properties of different fabric, accessories, the same in different version of the application will be produced under different effect. And different type of comfort and women have different functional requirements, in the design must according to different fabrics, accessories and version, portfolio, collocation according to different collocation analysis demonstrates the result, which meet the female underwear of comfort, functional to the common cup underwear and adaptive population, according to determine the female underwear and lateral than a version is bound to different type design, and different adaptive population cup needed to analyze version. With the female underwear and lateral than required to design than bundle of different types of fabrics, accessories and sewing process analysis, design and development process of using fabric, accessories, sewing process selection and application. For without glue is used materials research bra is analyzed, and the application effect of different materials. The female underwear and lateral than than a design principle of bundles, materials, technology, structure, equipment, etc, and the research and analysis in shenzhen rasmani Finn knitwear limited company listed products as research samples were studied. At the same time to consumers for investigation. To analyze the data generated. Determine to different products in different consumers and lateral than than design demand bound. Eventually determine different consumer groups of women's underwear, with different demand for women underwear and lateral than than a design of bound theoretical basis.

论服装设计的模仿方式摘要以较有市场影响力的本土服装品牌在近二三年中的设计方法为主要议题,以本土服装品牌产品设计的模仿方式为切入点,运用造型艺术的视知觉原理和服装社会学原理,从设计的角度对服装设计模仿方式进行分析,认为品牌服装在不同的发展阶段对产品设计的模仿方式不同,这是由品牌在不同发展阶段的经营心态和设计心态所决定的,也给品牌的发展带来不同的影响。对服装设计的模仿心理和不同模仿设计的结果进行分析和讨论,明确服装设计过程应是创造模仿的应用。关键词服装设计;服装品牌;模仿;设计思维我国具有市场影响力的服装品牌,大多经历了近10年的发展和市场搏杀后仍能在中档连锁百货商场中占有一席之地,市场占有率足以说明大众消费市场对他们的认同。事实上,他们是推动我国本土服装品牌化发展的主力军,代表了我国本土服装品牌的水平。在市场竞争日趋激烈的今天,对于这些本土品牌而言,更高的挑战来自2方面:一是海外更多成熟品牌的不断涌入;二是本土消费群体和消费观念的逐步成熟。面对种种考验,这些具有市场影响力的本土服装品牌正在被调整和完善中。近二三年来,在各个中档连锁百货商场中销售的本土服装品牌呈现共同的趋势:1)品牌林立,新生品牌增长速度加快;2)按服装功能性来区分的品牌种类更为丰富;3)服装的品质也更为精良。可以说,本土服装品牌正处于一个快速的发展阶段,但也应注意到快速发展过程中出现的一些负面因素。比如,在品牌数量增长的同时,同类品牌间的差异性越来越模糊,品牌间相互模仿的迹象越来越凸显。品牌间的相互模仿主要表现在:相似的造型、面料,相似的色彩组合和雷同的装饰手法。在大中城市的成熟消费者中,对大量相似服装产品的乏味情绪已日渐明显。消费者在选购服装时,时常感觉“他们都差不多,怎么挑?”“没感觉哪个更好看”“没什么特别,都差不多”,这些有代表性的评价需要引起品牌拥有者和设计人员的足够重视。品牌间相同设计元素和手法的重复使用,必然导致消费者审美疲劳,引致乏味情绪,进而影响产品的销售。究其原因,主要有:1)错误理解“模仿”的概念和方法,将机械的“模仿”视为设计捷径。事实证明,这样的“模仿”方式并不能适应如今快速成长的时尚业。2)在品牌发展初期,对自身品牌定位和自身设计能力缺乏自信,盲目迷信甚至抄袭他人品牌这些原因使得自身品牌的创新空间受到限制,阻碍了品牌风格的建立和完善。如何在设计中正确使用“模仿”模式是促进本土服装品牌发展的关键。本文在日本文化服装学院荻村昭典教授[1]有关“模仿”与“模仿方式”的理论基础上,就服装设计中的模仿方法问题进行了分析。1模仿的概念与分类就模仿行为,荻村昭典教授曾有过深入研究,他就不同的模仿行为作过细致分类,认为人的模仿行为方式主要有3种:一是直接模仿,也“是模仿中最简单、最朴素的阶段”;二是间接模仿,是“模仿者根据自己的判断及努力,使自己尽量接近被模仿者”三是创造模仿,将被模仿者的特征作为象征来表现[1]。模仿行为是人类的一种本能,是学习和创造中不可或缺的一个过程。模仿本身没有对错可言,但针对不同的事物,需要采用正确的模仿方式,方可实现既定的目标。在人们日常的穿衣行为中,直接模仿、间接模仿是常见的方式,这种能力不局限于受过专业训练的人群。而3种模式中,相对于直接和间接模仿,创造模仿的“模仿痕迹很浅,创新东西的痕迹很强[1]”。通俗的讲,创造模仿是学习中的创新创新才是目的,模仿仅仅是手段,而模仿的内容是主观抽离出来的特征或元素。设计的过程是创造的过程,而创造过程的起点,就是模仿者对被模仿者的理解和选择的过程。设计应该是受到启发后的一种创新行为。2模仿的设计思维对品牌的影响不利于品牌的良性发展生活经验早已告诉我们,当某个事物在一段时间内一成不变地出现在人们眼前时,人的乏味情绪就会油然而生。此外,当某个事物的某一部分在一段时间内突然出现大范围雷同的“新意”时,人们同样也会产生乏味情绪。乏味情绪是消费者由视觉影响到心理所产生的一种不良反应。采取直接和间接模仿的方式设计服装,造成服装品牌与品牌间在产品外观上的雷同现

Abstract At home and abroad, a variety of lingerie products to further develop and promote women's underwear to wear comfortable and functional requirements of the higher, the female side than underwear and a bundle of different design than the bit to the underwear industry with a broader value-added space. Underwear industry in the current era of rapid development, women's underwear and a bundle over the side than the importance of design has been more and more widely of the underwear manufacturer, designer lingerie, underwear-type version of the division and the importance of female consumers. Women's underwear and a bundle over the side than the design life of more and more and women are closely linked and become a judge lingerie comfort and functionality of the important criteria. Women's underwear and a bundle over the side than the core of design is how to allow consumers to experience better comfort and the correct size for different functions, so that consumers can get a good comfort for the body at the same time meet their demand for correction . Or in the comfort and to strike a balance between functionality and focus to enable consumers to conduct their own consumer demand for choice with the purchase. Women's underwear and a bundle over the side than the design as a complex version of underwear-type part of the design and development, it is designed by the fabric, accessories, functional requirements, comfort request and other constraints. As different fabrics, different physical properties of materials, the same fabric, accessories in different types of applications under version will have a completely different effect. Women of different size and comfort and functional requirements is not the same as in the design must be based on different fabrics, accessories and combination-type version, with, at the same time with a different analysis of the results of feasibility studies, so as to achieve to meet the women wearing underwear on comfort, functionality requirements. The article of female underwear common cup and adapt to the crowd as the basis to determine the side of women's underwear and a bundle of more than than the digital version of the design of different cup and different versions to adapt to population-based analysis of requirements. Than in women's underwear and a tie side design than that required in different types of fabrics, sewing accessories and process analysis, design and development process used in fabrics, accessories, sewing process of selection and application. Of non-gel bra by-bone analysis of the use of materials and application of different materials for research. In this paper, underwear for women and a bundle over the side than the principles of design, materials, technology, structure, equipment, research and analysis, etc., and Knitting Co., Ltd. Shenzhen曼妮芬listed as a sample for research. At the same time for a survey of female consumers to conduct an investigation. Generated by the survey data for analysis. Determine the different products for different consumer than the spaces and bundles side than the demand for digital design. Ultimately determine the different consumer groups for the different needs of women's underwear, lingerie as a side than the spaces and places to tie than the theoretical basis for design and development. Keywords female underwear, than the side, and tied more than spaces, functional

服装设计毕业论文（范文）做一名成功的服装设计师是我长久以来的理想。在香港服装学院的专业进修让我对服装有了更深的了解和认识。同时也坚定了我要做一设计师的信念。因为我坚信人只有做自己喜欢做的事才会做得更好，从事一个自己热爱的事业是一种人生的享受及价值的体现。深圳的服装行业是一种品牌竞争的行业，有人说深圳最多的是女人，与之并存的是深圳的女装品牌，她也是最多的。服装品牌她显示着一定历史时期的社会文化、经济、科学、艺术的发展水平，也是服装文化发展到一定高度的必然现象。因而要做1名成功的设计师，最基本也要对服装品牌有比较成熟的了解和认识。我想这点对于整个中国的品牌市场，也是应该具备的。未来的中国市场也是要走自己的品牌路线，要让中国本土的服装品牌走向世界。众所周知，服装行业是最具竞争性和挑战性的行业之一，无论是大众服装名牌还是高品位的服装名牌，其产品的内在质量是基础和前提，要使产品不断地有新的面貌出来，顺应瞬息万变的服装市场，关键在于设计师对产品的整体把握：立足于民族的优秀服装文化基础之上，把握国际服装发展的脉搏，具有活跃的设计思维和超前的创新意识。由此可见，设计师在开发服装名牌中起到至关重要的作用。服装名牌的设计开发是以国际流行趋势为宏观背景的，同时也是以拓展国内市场为主要目的的，因此设计师在开发名牌时要在了解国际服装市场整体流行趋向的基础上，需要认真分析和研究国内服装市场的具体现状，找准国际流行趋势与国内服装市场之间的融会点，善于有选择，有取舍地借鉴和运用其相关的设计要素，使服装名牌的设计开发即与国际服装同步又保持自身的文化特色和市场运作机制。虽然服装名牌有其国际性的一面，但更多地带有较强的民族文化特色和地域特色。这种特色的形成不仅是由服装企业和设计师的设计风格决定的，也是由消费者的审美倾向决定的。无论是大众服装名牌还是高品位服装名牌都是由产品与消费者两方面的因素构成的，都需要有其明确的设计定位和相应的市场营销策略。设计定位的确定是建立在深入细致地了解消费群体的实际需求和市场调研的基础之上的。有了明确的设计定位，才可设定与产品设计开发本适应的一整套切实可行的市场营销策略，找准产品针对市场的切入点，并且在实施经营策略的过程中根据消费群体对产品的新的需求而进行不断地修订和完善。CIS是包括企业经营理念MI（Mind Identity）企业行为规范BI（BehaviorIdentity）企业视觉传达VI(VisualIdentity)在内的企业整体形象识别系统，一般称为CI。CI设计是现代企业经营和发展的一种全新的概念，对企业的振兴和发展起着决定性的作用。CI设计通过对企业内部、外部和全方位的统筹策化，使企业内外、上下统一认识，更新观念，强化其规范化、科学化、统一化管理，提高企业的整体素质和综合素质，使社会和消费者对于企业的整体形象产生更加清新的认识，密切企业与消费者之间的关系，以产品的科技含量和文化内涵来赢得更广大的消费市场，营造良好的市场环境和社会氛围，从而扩大企业的声誉和提升企业整体形象。CI的设计筹划，其理论根据是建立在对企业的全方位调研分析的基础之上的。CI设计是提升企业形象的科学而有效的手段，也是服装文化和服装市场发展之必须。我们应善于借鉴和吸收国外CI设计和提高企业整体形象的成功经验，立足于国际服装市场，面向世界而建立具有中国民族特色的CI设计体系。创建服装品牌规划方案设计定位消费对象1、年龄：25—35岁的都市成熟女性2、职业特征：商务精英、自由职业者、文艺工作者等文化型的都市白领女性。3、经济状况：高级管理人员、文艺界的成功人士、高收入的自由职业者。4、文化程度：她们受过高等教育，有良好的艺术素养。5、生活状态：她们的生活一般生活节奏快，办事效率高，工作能力强，个性明显，判断力强，并有一定的购物经验。特别是对着装打扮有着独特的见解，讲究服饰造型，追求服饰风格，虽不盲目崇拜名牌，但看重面料、色彩、工艺及服装的实用价值，服饰是她们彰显个性，体现品味的道具。产品特征1、产品类型：是以套装、自由套装、与配件整体配套的形式出现。2、产品档次：中高档。3、产品批量：小批量、多品种的投放市场。4、价格设定：根据各都市经济发展水平而定在400-2000元（0售价）不等。营销策略1、营销方式：直营店、地区代理、加盟。2、销售区域：中国内陆、中国沿海大中城市。3、销售地点：大型中高档的商场专卖店（店中店）、商业中心区的临街专卖店。4、店面格局：店面别具一格的装修，在红色与黑色的搭配下以欧式的家具为衬托，用一些充满灵性的造型做点缀营造出1种个性、时尚的购物环境给人一种视觉享受的购物心理。5、消费群体的心理状况：.。消费群体重视消费的感受，更重视自我。。她们生活中各种竞争的压力，使她们极力争取一种身心的自由和解压。。她们关注时尚与文化的交流，拥有更多的自由支配的金钱与时间。。她们重视外表、注重身份与着装场合。产品形象1、面料：以梭织面料为主，辅以针织面料。2、产品工艺：做工考究，精致。3、产品装饰：以花边、褶皱、绣花、蝴蝶结、分割等手法。4、版型：紧身但不束缚的H型、A型、S型，修身流畅的线条，极具女性味的优雅、时尚、柔美的款式，对应了都市女性工作与生活两相宜的快节奏的现代都市生活方式。5、色彩：以红色为主色调搭配褐色、湖色、土黄色及中性色体现出成熟女性的沉稳、优雅、妩媚。6、服饰的概念：服饰品是服装中不可获缺的一部分，得体的服饰搭配能增强服装的整体感，同样款式搭配不同的服饰品出来的效果也是千变万化的可以随着不同场合应变不同的需求，让你成为一个真正的百变女郎。其种类有帽子、围巾、手袋、项链、腰带、首饰等。CI设计筹划品牌形象制定1、品牌名称：知性。2、品牌理念：以彰显自我、追求时尚个性、引导潮流为理念。3、品牌风格：典雅、成熟、时尚、优美。4、CI战略：以生活在各个行业的知性女子为线索，用时尚来释放自由的品牌发展战略。品牌实施战略要点1、深刻挖掘品牌名称的标识的文化内涵，不仅使社会和消费者易于识别，而且体现企业的整体风貌和内在精神。使品牌形象在消费者心目中最为独特、正面和清晰。2、产品和服务是品牌的核心。产品质量既涉及到产品设计，研发阶段的工作又包含生产加工阶段同时又是整个企业管理水平的侧面反映。因此，建立品牌是企业从上至下、从内部到外部达成共识而通力合作的成果。处理消费者投诉和售后服务质量，在品牌企业的日常工作中占据较大比重，建立完善的服务体系是企业的一大要点。服装的促销方式有着自身的特点，除了拥有一个能够体现企业产品内涵的、温馨的购物环境之外，其售货的展柜、货架等从造型到色彩也应统一于整体的购物环境设计，加之亲切而自然的服务方式和导购方法，使消费者在购物的同时得到企业文化的陶冶。服装的售后服务一般包括：对于已售出的服装作相应的局部修整；在限定的时间内妥善解决服装所出现的质量问题；在所销售的服装中备有易丢失的小配件等。正如有关人士所说：“售后服务在一定程度上体现着现代企业整体形象和文化内涵。”3、包装是品牌的外在形象和第一印象，产品的包装起着保护和利于搬运、促销的作用。精美的包装设计能够增加消费者对产品的信赖程度，同时也提高了产品的质量和档次，这无疑是传播企业文化、提升企业形象的一种重要途径。4、广告宣传是成功品牌建立所不可欠缺的。服装的价值之一就是使人们能够宣扬和突出自我，而不同的人在这方面又有不同的表现，将广告重点放在塑造品牌形象上，演绎消费者价值欲求的独特卖点、强化个性，与消费者拉近距离使之产生吸引力信心令人耳目一新、心悦诚服。品牌实施发展规划在“知性”服装全面进入市场之前，必须要为“知性”品牌设计一条符合其自身发展的路，以利于更全面、更合理地参与市场竞争。同时也利于公司统一思想，掌握工作动态全面开展工作。“知性”品牌具体分为3个时期制定其经营策略。“知性”服饰的整体上市既是产品自投放市场后达到盈利及市场的基本占有，是一个品牌市场进入到另一个平台的过程，也称为创业阶段。其后是发展阶段也称为守业阶段。前两个阶段只是企业和品牌的急速发展时期，最后是扩张时期。这样3个时期组成一个企业和品牌的全部过程。第一创业时期：初步在深圳市场站稳以后，以深圳市场为样板和销售示范窗口向周边市场进行辐射，建立区域市场营销网络。其次在上海、北京、成都3地建立3家网点，以发展有实力、有潜力的区域代理为主要思路向外扩张。既以上海为中心向华东市场进行渗透；以北京为中心向华北市场进行发展；以成都为中心向西南市场拓展。这3点的组合可以在全国市场积聚力量，蚕食周边市场逐步进入全国的市场。第2发展时期：这一时期以市场渗透和市场开拓为主。品牌从量变到质变，这一时期是重点。以下几个方面要着重处理：1、下设代理商、加盟商政策的规范化，形成统一。2、对代理商、加盟商的全面扶持做到共赢，以保障代理商、加盟商的赢利，逐渐提高代理商的实力和经营方法，扶持在其区域市场的主导效应。3、物流，信息的反馈形成一整套流程，让市场的动作灵活，及时了解动态，做到货物周转，配送有序地转移。4、售点建设和终端渠道的管理做到程序化，从店员培训到商品陈列形成规范，做到一致，为市场以统一形象出现提供保障。让每个地区在赢利的同时每个地区的形象，网络、价格、陈列都是规范标准化的。第3扩张时期：此时期既在全国初步形成3大战略市场区域：华东、华北、西南3大市场，这3大市场的占领为“知性”品牌在全国市场上创建了模式，其步伐与步骤可按现行标准实施，在某一市场只存在微调的过程，这时期的主要工作以市场扩张为主，同时，作为一个相对成熟的服装名牌，应具有一定的预见性和前瞻性，根据社会的发展而为产品的多元化发展留有充分的余地，并善于用国际化运作机制来规范和系统决策自己的品牌，这样才能确保“知性”这个服装品牌的长盛不衰。