汽车营销论文范文英文

With the increase in the general standard of living， some ordinary Chinese families begin to afford a car. Yet opinions of the development of a private car vary from person to person. Some claim that there are many advantages in possessing a car. It gives a much greater degree of comfort and mobility. The owner of a car is no longer forced to rely on public transport, and buses or taxies. With a car he can go where he likes and when he wants，so much so that he can enjoy his leisure to the full by making trips to the country or seaside on the weekends， instead of being confined to his immediate neighborhood.

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Society into the information network era, the requirements of the vehicle no longer be satisfied with a means of transport, but also want to live and work car is an extension of the scope, in the car like in their own office and home work and life. At the same time, the growing automotive electronics and also the rapid development of automotive technology was considered in the development process of a revolution of automotive electronics is a measure of the degree is seen as an important level of Hyundai Motor signs. With computer technology, communication technology, the rapid development of integrated circuit technology in order to figure represented Fieldbus field instrument, equipment, a large number of applications, red tape has been the scene of a single simple connection of fieldbus networks in place of, the quality of signal transmission also greatly improved, cars have begun to enter the Internet Age. In the last decade, the users of motor vehicles for the comfort, safety and environmental requirements such as performance improved. In order to meet these ever-increasing demand for computer-controlled vehicle electrical and electronic equipment increased dramatically, making vehicles (especially cars) the design of the layout of electrical circuits has become increasingly difficult. In addition, a variety of automotive electrical and electronic connector of the ensuing surge in the number of motor vehicles traveling on the course because of the failure point connector automotive electrical and electronic equipment on the issue of failure to perform its functions more and more prominent. To address these problems, many new models (especially the high-end models) the beginning of the development of the wider use of computer network technology. In this paper, computer network technology in the automotive application of the basic principles of network technology on the inside and outside the vehicle, the introduction of the internal network, introduced the characteristics of automotive and automotive standards for the internal network, focuses on the control of the main local area network CAN characteristics and their applications. Vehicle performance in accordance with the role of the impact of division of motor vehicle electronic products can be summarized as two types: one is the automotive electronic control devices, including the engine, chassis and body electronic control. One is car-car electronic devices, including motor vehicle information systems, navigation systems, car audio and video entertainment systems, automotive communications systems, Internet equipment.

AbstractSociety into the information network era, the requirements of the vehicle no longer be satisfied with a means of transport, but also want to live and work car is an extension of the scope, in the car like in their own office and home work and life. At the same time, the growing automotive electronics and also the rapid development of automotive technology was considered in the development process of a revolution of automotive electronics is a measure of the degree is seen as an important level of Hyundai Motor signs. With computer technology, communication technology, the rapid development of integrated circuit technology in order to figure represented Fieldbus field instrument, equipment, a large number of applications, red tape has been the scene of a single simple connection of fieldbus networks in place of, the quality of signal transmission also greatly improved, cars have begun to enter the Internet the last decade, the users of motor vehicles for the comfort, safety and environmental requirements such as performance improved. In order to meet these ever-increasing demand for computer-controlled vehicle electrical and electronic equipment increased dramatically, making vehicles (especially cars) the design of the layout of electrical circuits has become increasingly difficult. In addition, a variety of automotive electrical and electronic connector of the ensuing surge in the number of motor vehicles traveling on the course because of the failure point connector automotive electrical and electronic equipment on the issue of failure to perform its functions more and more prominent. To address these problems, many new models (especially the high-end models) the beginning of the development of the wider use of computer network technology. In this paper, computer network technology in the automotive application of the basic principles of network technology on the inside and outside the vehicle, the introduction of the internal network, introduced the characteristics of automotive and automotive standards for the internal network, focuses on the control of the main local area network CAN characteristics and their performance in accordance with the role of the impact of division of motor vehicle electronic products can be summarized as two types: one is the automotive electronic control devices, including the engine, chassis and body electronic control. One is car-car electronic devices, including motor vehicle information systems, navigation systems, car audio and video entertainment systems, automotive communications systems, Internet : automotive, computer networks, local area network control, network standards

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The society entered the information network time, the people no longer satisfy to the automobile request one kind of riding instead of walking tool, hoped the automobile is the life and the operating region one kind extends, on automobile on elephant in own office and family same work and the same time, the automobile computerization also day by day rapidly develops, was considered is in an automobile technological development advancement revolution, the automobile computerization degree is weighs by regarding as the modern automobile level the important along with the computer technology, the communication technology, the integrated circuit technology rapid development, take the numeral field bus as representative's scene measuring appliance, the equipment massive applications, a tedious scene segment bed sheet succinct field bus network replaces, the signaling quality also greatly enhances, the automobile also starts to march into the network time. In the near ten years, the user regarding automobile comfortableness, the security as well as the environmental protection and so on each performance request enhances order to meet the need which these increase day by day, on the automobile the computer controls the electronic electric appliance equipment sharp growth, causes the automobile (is specially passenger vehicle) designs the electric appliance line arrangement to be more and more addition, because because on the automobile each kind of electronic electric appliance meets the point insertion quantity along with it sharp increase, in the automobile travel process meets the point insertion the breakdown to create on the automobile the electronic electric appliance equipment malfunction question to be more and more order to solve the above problem, very many new vehicle types (are specially upscale vehicle type) in the development starts widely to apply the computer network article introduced the computer network technology in the automobile the application basic principle, elaborated the networking in the automobile interior and exterior application situation, introduced the automobile interior network characteristic and the automobile interior network standard, with emphasis narrated the control confined network CAN principal characteristic and the application. According to the automobile driving quality function influence division, may the automobile electronic products induction be two kinds: One kind is the automobile electronic control, including engine, chassis, automobile body electronic kind is the vehicle carries the automobile electronic installation, including the automobile information system, the guidance system, the automobile sound and the television entertainment system, the vehicle carries the communications system, the surfer equipment and so : automotive, computer networks, local area network control, network standards