这是一种新的应用写作文体,这种文字体裁是随着现代科学研究活动计划性的增强和科研选题程序化管理的需要应运而生的。 开题报告是由选题者把自己所选的课题的概况(即"开题报告内容"),向有关专家、学者、科技人员进行陈述。然后由他们对科研课题进行评议。亦可采用"德尔菲法"评分;再由科研管理部门综合评议的意见,确定是否批准这一选题。开题报告作为毕业论文答辩委员会对学生答辩资格审查的依据材料之一。 开题报告包括总述、关键技术、可行性分析和时间安排等四个方面 。由于开题报告是用文字体现的论文总构想,因而篇幅不必过大,但要把计划研究的课题、如何研究、理论适用等主要问题写清楚。开题报告一般为表格式,它把要报告的每一项内容转换成相应的栏目,这样做,既便于开题报告按栏目填写,避免遗漏;又便于评审者一目了然,把握要点。
开题报告范文例文大全6篇。本科毕业论文开题报告论文题目the Application and Innovation zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载of Gothicism in Wuthering Heights一、选题的意义和研究现状zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载1.选题的目的、理论意义和现实意义 zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载长时期以来, 人们视艾米莉•勃朗特为英国文学中的“斯芬克斯”。关于她本人和她的作品都有很多难解之谜, 许多评论家从不同的角度、采用不同的方法去研究, 得出了不同的结论, 因而往往是旧谜刚解, 新谜又出, 解谜热潮似永无休止。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载本文立足于欧美文学中的哥特传统研究《呼啸山庄》的创作源泉, 指出艾米莉•zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载勃朗特在主题、人物形象、环境刻画、意象及情节构造等方面都借鉴了哥特传统, 同时凭借其超乎寻常的想象力, 将现实与超现实融为一体, 给陈旧的形式注入了激烈情感、心理深度和新鲜活力, 达到了哥特形式与激情内容的完美统一, 使《呼啸山庄》既超越了哥特体裁的“黑色浪漫主义”, 又超越了维多利亚时代的“现实主义”, 从而展现出独具一格、经久不衰的艺术魅力。2.与选题相关的国内外研究和发展概况 zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载各民族的文学中都有许多惊险、恐怖的故事, 但似乎没有哪一种文学像英美文学那样不仅创作出数量众多、质量优秀的恐怖文学作品, 而且还形成了一个持续发展、影响广泛的哥特传统( Gothic tradition) 。哥特文学现在已经成为英美文学研究中的一个重要领域。对哥特文学的认真研究开始于20 世纪二三十年代, 到70 年代以后, 由于新的学术思潮和文学批评观念的影响, 该研究出现了前所未有而且日趋高涨的热潮。根据在国际互联网上的搜索, 到2000 年9月为止, 英美等国的学者除发表了大量关于哥特文学的论文外, 还至少出版专著达184部, 其中1970 年以后为126 部, 仅90 年代就达59 部, 几乎占总数的三分之一。当然,近年来哥特文学研究的状况不仅在于研究成果迅速增加, 更重要的是它在深度和广度方面都大为拓展, 并且把哥特传统同英美乃至欧洲的历史、社会、文化和文学的总体发展结合起来。二、研究方案zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载1.研究的基本内容及预期的结果(大纲)zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载研究的基本内容:本文立足于欧美文学中的哥特传统研究《呼啸山庄》的创作源泉, 指出艾米莉•zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载勃朗特在主题、人物形象、环境刻画、意象及情节构造等方面都借鉴了哥特传统, 同时凭借其超乎寻常的想象力, 将现实与超现实融为一体, 给陈旧的形式注入了激烈情感、心理深度和新鲜活力, 达到了哥特形式与激情内容的完美统一, 使《呼啸山庄》既超越了哥特体裁的“黑色浪漫主义”, 又超越了维多利亚时代的“现实主义”, 从而展现出独具一格、经久不衰的艺术魅力。预期的结果(大纲):zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载1.A Survey of GothiczFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 Definition of GothiczFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 the Origin of Gothic NovelszFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 Historical ReasonszFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 Folklore in Germantic NationalityzFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 Drama in the RenaissancezFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 the Bible and Legends in ChristianityzFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 Development of the Novel ItselfzFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 Challenge of Romanticism to RationalismzFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载 Sublime and BeautifulzFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载2. 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Description of Figure Emotion and PsychologyzFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载Reference2.拟采用的研究方法zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载主要有资料查找、理论探讨研究、阅读法3.研究所需条件和可能存在的问题zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载研究所需条件:纸张、打印设备、图书馆、互联网上获取国内外文献资料;zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载可能存在的问题:(1)文献不足;zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(2) 由于个人的观点和能力,使对研究对象分析不够全面和深入。三、研究进度安排、参考文献及审查意见zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载1.研究进度安排zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(1)论文指导第一周(学期第八周):学生完成初稿。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(2)论文指导第二周(学期第九周):指导教师审阅论文初稿后发回修改。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(3)论文指导第三周(学期第十周):学生交论文第二稿。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(4)论文指导第四周(学期第十一周):指导教师审阅第二稿并发回给学生进一步修改。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(5)论文指导第五周(学期第十二周):定稿zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(6)论文指导第六周(学期第十三周):交定稿的打印稿和电子文本。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(7)论文指导第六周(学期第十三周):本周星期五至论文指导第七周(学期第周)星期五,指导教师和评阅教师写评语,学生做好答辩准备。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载(8)论文指导第七周(学期第十四周):星期三至论文指导第八周(学期第十五周)开展答辩工作。zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载2. 应收集资料及主要参考文献(不少于8条)zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[1] Bronte, Charlotte. 1907. Charlotte Bronte’s preface to the second edition, Wuthering Heights. London: J. M. Dent Sons Ltd. p. 英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[2] Gerin, Winifred. 1971. Emily Bronte [M]. New York: Oxford University 英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[3] Marie, Mulvey-Roberts. ed. handbook to gothic literature [A]. New York: New York University Press. p. 英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[4] Punter, David. 1980. The Literature of Terror [M]. London: Longman. p. 英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[5] 方平. 1993 .希望在人间?论〈呼啸山庄〉(《呼啸山庄》译序) [M]. 上海译文出版社. 第24页.zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[6] 盖斯凯尔夫人. 2000 .夏洛蒂•勃朗特传[M]. 张淑荣等译. 北京: 团结出版社. 第11?12页.zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[7] 肖明翰. 2001. 英美文学中的哥特传统[J]. 外国文学评论第3期.zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载[8] 鲜于静. 2003. 神秘和怪诞的魅力??福克纳小说《八月之光》的哥特艺术研究[MA]. 中国学位论文全文库. zFs英语帮 - 免费在线英语学习听力口语练习大中小学四六级GRE托福商务英语资料教材下载英语论文开题报告范文例文大全6篇。Function and Application of Descriptive Translation Studies
翻译学论文开题报告
开题报告是提高选题质量和水平的`重要环节。下面是我为大家整理的一篇以《目的论在英汉广告翻译上的应用》为例的语言学硕士论文开题报告,供参考阅读,希望对您有所帮助。
1、选题意义和背景
The progress of economic globalization has greatly hit the social life.
Advertising has become an important way of modern marketing and has attractedmerchants and the company. As people's consciousness worldwide enhances, manyproducts and services of advertising will be translated into other languages forpromotion to explore overseas markets. Advertising, as an effective way ofdisseminating brand information, has penetrated into many aspects of social life, andit plays a bridge role in connection and communication. Since China's accession tothe WTO, its connection with the world gets even closer. More and moreinternational enterprises and product brands come into China's huge market.
Translation of products and services for overseas consumers is not only the functionof promoting consumption, but also the effect of external publicity. In the globalmarket, advertising translation not only brings an opportunity for advertising, butalso has brings the huge challenge. Therefore, mastery of both Chinese and Englishadvertising translation is particularly important.
Skopos theory is the foundation and the core theory of functionalism. Skopostheory holds that the process of the whole translation behavior is determined to thepurpose of translation action, that is, the end justifies the means. The purpose of thetranslation behavior is the core element which determines the translation process.
Advertising translation has a strong purpose. What is more important toadvertising translation is whether translation can convey the purpose of source textand achieve the anticipated target of the source text, so as to attract the attention offoreign customers to induce their consumption desire, eventually to incur purchasebehavior.
2、论文综述/研究基础
1 Advertising Translation Studies in the West.
Advertising translation was mentioned in translation studies for the first time inHurbin's (1972) article “Peut-on traduire la langue de la publicé” (Can OneTranslate the Language of Advertising?)。 At that time, linguistics was the dominanthumanistic discipline, meanwhile, linguistics made translating a code-switchingoperation. Equivalence-based linguistic approaches mainly focus on the source text.
Hurhin argued that for one source text, there are several translations, and thetranslators chose which translation is the most appropriate one. Hurbin also pointedthat if glossaries of advertising language is compiled, this was made easier. So thetranslators will be easy to find the most appropriate equivalent expressions betweenthe source and the target text.
In Candace Seguinot's (1995) article “Translation and Advertising: GoingGlobal in Cultural Functions of Translation”. The main opinion of which is thatacross cultural boundaries, there is an understanding of culture and semioticsappearing in the marketing of goods and services. It goes well beyond both languageand design.
Another representative article “Advertising: a five-stage strategy for translationin Translation” as Intercultural Communication which is edited by C. Nord et al. Thearticle is published by Smith & Klein-Braley (1997)。 In this article, they conduct acontrastive analysis of English and German advertising. Then they developedtaxonomy of strategies for the analysis of advertising translation.
Up to now, the book which maybe the only one published exclusively onadvertisement translation is Translation Practices in International Advertisingwritten by Mathieu Guidere (2001)。 This book mainly talks about various aspects ofadvertising translation in international market and mainly concerns the globaladvertising of multinational companies, because they need to translate their productsinformation into other languages. The author analyzes some examples in advertisingtranslation and he shows readers some essential problems in current translation ideas.
This book introduced the strategies of translation which are implemented by the multinational firms to break into new markets.
2 Advertising Translation Studies in China.
Domestic advertising translation studies officially started in 1990s. In terms ofresearch contents, the initial studies mainly focused on the discussion about specificadvertising translation of idioms and the existing problems in Chinese-Englishadvertising translation. That was the primary stage. Years later, advertisingtranslation principle and criteria became the research themes. People hold the viewthat, advertising translation should give attention to in many aspects, such as text,language beauty, consumer psychology. Researchers illustrated their respectivepoints of view from different angles. Since the late 90s, although the discussion oftranslation principle and criteria were still mentioned, the researchers' attention weregradually focused on translation of difficult parts in advertising, such as therhetorical devices, emotional transmission, brand image and trademark reproduction ,etc. In terms of research methods, domestic advertising translation study mainly usesthe inductive method and the case study. Nevertheless, in recent years, researchersbegin to use the theory achievements of pragmatics and other related disciplines toanalyze different kinds of problems in advertising translation, and then put forwardsome translation strategies.
As early as xx, Li Fan proposed the development of the advertising languageposed a severe challenge to advertising translation. The artful advertisings require thetranslator to break hard the tradition of the original, boldly innovate, and improve thequality of translation. There are three reasons for flexible advertising translation: 1)the purpose of advertising is to induce consumer to purchase products. Text is justmeans, so translations do not have to stick to the text equivalent; 2) the feature ofadvertising language is vivid, which is the essence of advertising language. If thetranslation is not bold to change, there will be no magic translation; 3) formulaicexpressions are common use in advertising, if not alternative, it may be translatedinto foreign stereotyped writing (黎凡 xx:29-31)。 At the same time, researchersthought in terms of some specific advertisements, flexible translation seems to be theonly way, especially in the four kinds of advertising: 1) advertising used of witty and polished words; 2) advertising used of brand name; 3) advertising used of puns; 4)advertising with strong national culture color.
In order to achieve concise expression, attract more readers' attention, facilitatereaders recognize and remember, advertising writing should follow the KISSprinciple, namely, “keep it short and sweet” (郭可 1992:57-64)。 A great number ofstudies on advertising translation are associated with concise problem. Ding Shude isdedicated to his studies. He holds that: 1) Chinese advertising often uses modifiers toemphasis, product characteristics, while English advertising is simple words, mainlywith oral type. a lot of subject-predicative phrases in Chinese can be directlytranslated into adjectives English , such as 速度快、效率高、行动灵活 can betranslated into “fast, efficient and handy”; 2) There are a large number of the fourwords in Chinese advertising structure, which bring parallelism and overlapping tostrengthen language, but there is no such characteristic in English. InChinese-English translation should hold the center, around the center word leads toall aspects; 3) there are often loose sentences, which express a large amount ofinformation in Chinese advertising. Translation should be concise and compact,strengthen the logic; 4) Chinese advertising commonly uses formulaic expressions.
Translation should be fascinating, considering the overall rhetorical, but not stackrhetoric. Good English advertising language is not many words, but it is impressive(丁树德 xx: 42-43)。 Cao Shunfa also takes a large number of examples of bothEnglish-Chinese translation two aspects show that based on the principle of simple,the translation of advertising language should strive to use the most simple languageto express the most complex meaning, to make it easy to be remembered (曹顺发xx: 43-45)。
Equivalence theory is based on Nida's equivalence translation theory. On thisbasis, some researchers point out that commercial advertising translation is mainlyon the equivalence of semantic, social and cultural, and stylistic aspect. 1) Thesemantic equivalence. This is the most basic and important equivalence. From wordto chapter, in order to achieve the semantic equivalence, the first thing to thetranslator is that he must determine the meaning of the translation unit in context.
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