Abstract: the client management is in the modern enterprise work the most important, how to carry on the customer resources the optimized conformity the immediate influence enterprise and the customer cooperation. Takes the most important enterprise resources enterprise's customer, satisfies the customer through the perfect customer relations management system management system and the thorough client segmentation management the need, raises the customer the loyalty, guaranteed that realizes the customer life-long value. It is also one kind is for the purpose of the new management mechanism which improves between the enterprise and the customer relates, its goal is through provides a more perfect service maintains the existing customer, promotes both sides to coexist harmoniously. Objectively speaking, the coal marketing far has not formed the relative stabilization, the adaptation coal market different sales status customer relations management basic strategy. The partial coal enterprise's marketing organization has different even the completely opposite manner in the coal sale's different time treatment customer, did this has tarnished the coal enterprise's image, destroyed with the customer long-term strategy cooperation. Thus to the coal profession long-term, the healthy development is disadvantageous. This article mainly embarked from client management's theory basis, elaborated the Fujian Province Wuping County coal industry company existing customer condition, and using the CRM system, 28 types the principle (Palestinian lai multi-law/28 laws) analyzed and proposed the optimized management means. Through achieves the coal enterprise and the customer to the company client management method's optimization maintains has the good cooperation pattern, continues maintains with the stable both sides cooperation. Promotes the region coal market positive cycle development. Did this article emphatically (key customer and general customer) conduct the research to the coal enterprise specific two kind of customers, how the applied economics theory elaborated the Wuping County coal industry company to strengthen the key customer and the general client management in administrative levels.