AbstractFor China real estate, although the history of its development has gone through thirty years, but it has undergone periodic changes starting, development, adjustment. The market has gradually from the chaos into transparent and standardized state, especially in the current macroeconomic regulation and control, the real estate market is experiencing a profound transformation. In the next few years, the real estate industry Chinese competitiveness will be from the original resource competition into the strategic competition, the survival of the fittest elimination rule will be more obvious. Taking the standardization and intensive management mode, the enterprise can survive and develop in the competitive environment. Do strong enterprises is a strategic problem, closely related to the enterprise strategy and the competitive advantage of enterprises and sustainable development. At present, the domestic commercial housing development such as Beijing, Shanghai, Guangzhou and other first tier cities has become saturated degree, the whole profit space of land continuously reduced and the government regulation increasingly intensified, real estate development in the first-line, second tier cities have entered the competition, slow growth stage. In view of this, many forward-looking real estate developers will look will adopt the method combining theoretical analysis and empirical analysis from the hot first-tier cities transfer to three line city in this paper, with the dawn of holding group as the research object, based on resources and capabilities of dawn holdings group strategy, comprehensive assessment, combined with the domestic and international current second, city planning, construction, development experience, system related problems in the basic theory and the development trend of the development of real estate industry in the three line of the city, and the use of strategic management theory analysis of dawn Holdings Group real estate development strategy facing the internal and external environment, advantages and disadvantages, draw the dawn holdings should be the future work transferred to the three line of the city strategic planning, formulate a set of suitable for dawn holdings of the three line of the city real estate strategic goals, intentions and concrete strategic measures, aiming to provide useful reference for the construction and development of the dawn Group Holdings of real estate.