第2段:The result of celebrity's advertisement is influenced by celebrity's credibility, celebrity's credibility includes 3 key elements of appeal, professional lines and dependability, professional lines and dependability have positive influence on the result of celebrity's advertisement, the impact on advertising result of appeal receives the consistency restriction of the relation among celebrities and advertising goods, celebrity's image and goods image consistency have further explained the concrete course that celebrity's advertisement exerts an influence on consumers, celebrity's image and consistency of the goods image are to influence the decisive factor of the advertising result in celebrity's advertisement.第4段: This text mainly through speak on behalf method to existing celebrity, come, analyze celebrity innovative tactics advertisement uses at present, pay attention to, appear, speak on behalf tactics for celebrity that consumer welcome and like today, define celebrity speak on behalf of various fields question that should pay attention to and speak on behalf main point that should pay attention to among the advertisement in celebrity in the future.