This article through to intelligent household products analysis of the consumers' income and purchasing motivation, deep thinning the current research of Chinese characteristics in macroeconomic changes of consumer behavior corresponding strategies and summarize prospect. Through the macro economy and consumer behavior between China and the current macroeconomic analysis and specific case reasoning, from enterprise products in China market should be actively cooperate with national macroeconomic regulation and control policy, the masters of the common characteristic economy, while building China out of product is consistent with China's national conditions, take positive development road of the corresponding flexibility method have a consistent with their own situation based on the Chinese market to the strategy, achieve finally countries and enterprise win-win results.
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