Chief Cultural Studies of Contemporary China has become an important area of research in public administration. However, because people on the concept of a culture, areas of study, research methods and did not form a unified understanding, therefore, at present, China's administrative culture to explore innovative research is still in the development stage, and this shows that the limitations.I do not know since when, "the culture" has become a fashionable term management, but its people to understand there is often misunderstanding. Some people say that the culture is to sing and dance, and some people say that the culture is manual workers. These are one-sided understanding even wrong. The culture is in the process of enterprise development, through production, operations, management practices and gradually formed, and agree to abide by all the staff of the common values and code of conduct. It is spiritual, material, a number of system level, its core business values, the external form of enterprise management, and corporate image. Administrative staff and corporate culture is a spiritual contract between its leading role of functional cohesion, encouraging staff to function consciously participated in the development of the enterprise, then the cultural This "virtual" credit into real productive forces .Advanced culture is the enterprise's core competitiveness of the important components. Faced with an increasingly competitive market at home and abroad of the new situation, how will the administration of enterprises and cultural construction and marketing aspects of organic integration, and promote each other, and placed in the enterprise is an important task before us.Keywords:Enterprise Administration cultural Innovation