Along with the East and West culture day by day frequent exchange and the fusion, as well as the modern science and technology, the culture, art, the new idea which brings to the handbill poster notice, the handbill poster notice more and more pays great attention to the unique style the development and the rich individuality idea design. The modern underwear handbill poster notice design wants in the information complex market environment to enhance the product well-knownness, achieves lets the consumer glance does not forget, must depend on to "the creativity". "The creativity" is the advertisement person one kind which carries on to the advertisement creation object unprecedented, fully reflected and satisfies people some kind of matter or the emotion creative thought. Through process and so on imagination, combination and creation, sublimates the advertisement object latent realistic attribute the embodiment which can feel for the social public. This article first has carried on the investigation and the analysis to the feminine expense market and the feminine consumer psychology. The underwear handbill poster notice creativity cannot leave the market, the market is the creativity inspiration origin. Only has the process enough market accumulation, can appear the more thoughts collision, the opportunity which the creativity produces is only then bigger. The female is the underwear product specific consumer, in the handbill poster notice design process must fully understand this community the structure and the need, discover their characteristic, the demand in the idea. Then seeks the design according to the goal consumer's psychology to cut into the spot, meets the consumer emotion needs. Then the article has analyzed now the underwear handbill poster notice design present situation, the creativity as well as the cultural connotation with emphasis. At present our country underwear handbill poster notice graph performance quite is unitary, most by person primarily, but also has establishes a new school, manifests the individuality handbill poster notice appearance. The original underwear handbill poster notice design must follow "the old element new combination" the creation principle, unifies classical and the modern age, achieves the two to be compatible, namely "in you has me, in me has you". Under "简约" the graph performance request, passes technique and so on overweight construction carries on the creation, in order to stronger visual impact effect. Caters to the consumer psychology feeling simultaneously to arouse their interest and the sympathetic chord, thus achieved the transmission product information, the success carries on the product promotion the goal. But locates is the handbill poster notice creativity premise, only has the underwear handbill poster notice the localization to determine, can determine the advertisement content and the advertisement style. Displays the handbill poster notice advertisement localization in the concept, simultaneously entrusts with its deep cultural connotation, lets the audiences through the handbill poster notice design, understood the author is at national and the local tradition, understood in the tradition contains the modern design idea, truly achieves "only has the nationality, is the world". Finally the article has carried on the discussion to the graduation handbill poster notice design flow. Cuts into the spot, the design style, the design main key, the design expression means, the design from the design cuts into the way as well as the design advertisement language carries on the detailed analysis, lets the reader have a deeper level to author's creativity idea the understanding and the understanding. Key word: Creativity consumer culture connotation localization 简约 heavy construction