论融媒时代的“报纸杂志化”现象On the financial media times " newspaper magazine" phenomenon 具体内容如下:随着报业竞争日趋激烈,报纸出现了杂志化、同质化等现象。报纸杂志化,是报业在融媒时代下进行改革的一种有效手段,也是报业激烈竞争下的必然结果。试论“报纸杂志化”现象,首先得知其含义,道其特征,并且需了解它在形式、内容、经营策略等方面的表现方式。每一种现象的出现必有其背后的复杂因素,报纸“杂志化”的出现,不仅有外部社会政治、经济等方面的原因,还有其媒体内部诸如改革促发行等因素。当然,一种现象分好坏两方面,本文拟通过对“报纸杂志化”现象的阐述和优劣势分析,使大家进一步了解这种倾向对报纸行业和报纸本身有怎样的影响,进而得出一些有利于报业发展的结论和启示。Specific content is as follows: as the newspaper industry competition is intense with each passing day, the newspaper appeared in the magazine, homogenization phenomenon. Newspaper magazine, is the newspaper industry in the financial media era of reform is an effective means of competition, but also the inevitable result under the. Discussion on" newspapers" phenomenon, first know its meaning, its characteristics, and to understand it in the form, content, business strategy and other aspects of performance. Each kind of phenomenon will have the complex factors, the newspaper" magazine ", not only the external social political, economic and other reasons, there is the media such as reform to promote the issue such factors. Of course, a good or bad phenomenon from two aspects, this paper tries to" newspapers" phenomenon in the elaboration and the analysis of advantages and disadvantages, so that we learn more about the tendency of the newspaper industry and the newspaper has what kind of impact, and draws some beneficial conclusions and Revelations of the newspaper industry development.关键词:报纸杂志化,融媒,竞争,策略Key words: newspaper magazine, the financial media, competition, strategy