With the rapid development of Chinese economic, culture and technology,the internet promotes a large amount of network enterprises and theirdevelopment. People turn to trust and rely on the internet and the relevantbusiness. Daily life is also related to internet closely. In this industry withgreat demands and pressures, in order to avoid to be eliminated in the quickupdate market and stand out, network enterprises have to study their brand andposition in the market. A successful brand can show their advantages in the competitions,set the fortress of the brand, which can ensure the further development of theenterprise in the future.
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