毕业论文咖啡英文摘要

Already arrived the superheating competitive market in present such one, how the star Barke coffee company obtains the so huge success? In its behind whether is hiding the corresponding marketing system and the related strategy? The author and analyzes after the investigation massive cases and the books, induces this research mainly to draw the conclusion to be as follows: First, star Barke synthesizes utilizes its unique many kinds of marketing way, constituted the star Barke's one kind of competitive advantage, becomes it one of in global swift and violent development domain key , star Barke ingeniously its unique perceptual marketing strategy fusion in marketing method 5P principle, and using management , the star Barke's case is Chinese Enterprise and the overseas-funded enterprise in the process which manages together, the foreign service standard system and China's culture organic fuses in together and obtains the huge success the illustrative not merely has the instruction function regarding the service industry, all has a benefit to the very many enterprise's management.

One popular story about the discovery of coffee long ago is about Kaldi, a keeper of goats Kaldi was taking care of his goats in the highlands of Ethiopia where coffee trees have grown for centuries. He noticed that his goats became very excited and active after eating small fruits from a tree.

Kaldi reported this discovery to a group of religious workers. When they made a drink out of the fruit, the religious workers realized they could stay awake for long hours of prayer. This knowledge about coffee soon spread all over the world.

翻译

关于很久以前发现咖啡的一个流行故事是关于Kaldi的，Kaldi是一个山羊饲养者，他在埃塞俄比亚的高地上照顾他的山羊，那里的咖啡树已经生长了几个世纪。他注意到他的山羊在吃了树上的小水果后变得非常兴奋和活跃。

卡尔迪向一群宗教工作者报告了这一发现。当他们用水果做饮料时，宗教工作者意识到他们可以在长时间的祈祷中保持清醒。关于咖啡的知识很快传遍了全世界。

The history and development of the beverage that we know as coffee is varied and interesting, involving chance occurrences, political intrigue, and the pursuit of wealth and power. According to one story, a sheepherder named Kaldi as he tended his sheep noticed the effect of coffee beans on behavior. He noticed that the sheep became hyperactive after eating the red "cherries" from a certain plant when they changed pastures. He tried a few themselves, and was soon as overactive as his herd. The story relates that a monk happened by and scolded him for "partaking of the devil's fruit." However the monks soon discovered that this fruit from the shiny green plant could help them stay awake for their prayers. Another legend gives us the name for coffee or "mocha." An Arabian was banished to the desert with his followers to die of starvation. In desperation, Omar had his friends boil and eat the fruit from an unknown plant. Not only did the broth save the exiles, but the residents of the nearest town, Mocha, took their survival as a religious sign. The plant and its beverage were named Mocha to honor this event. One early use for coffee would have little appeal today. The Galla tribe from Ethiopia used coffee, but not as a drink. They would wrap the beans in animal fat as their only source of nutrition while on raiding parties. The Turks were the first countries to adopt it as a drink, often adding spices such as clove, cinnamon, cardamom and anise to the brew. Coffee was introduced much later to countries beyond Arabia whose inhabitants believed it to be a delicacy and guarded its secret as if they were top secret military plans. The government forbade transportation of the plant out of the Moslem nations. The actual spread of coffee was started illegally. One Arab named Baba Budan smuggled beans to some mountains near Mysore, India, and started a farm there. Early in this century, the descendants of those original plants were found still growing fruitfully in the region. Coffee was believed by some Christians to be the devil's drink. Pope Vincent III heard this and decided to taste it before he banished it. He enjoyed it so much and baptized it, saying, "coffee is so delicious it would be a pity to let the infidels have exclusive use of it."Coffee today is grown and enjoyed worldwide, and is one of the few crops that small farmers in third-world countries can profitably export.

the the coffee power in the put some suger in the caps.