What is the American Dream? The term was first used by James Truslow Adams in his book The Epic of America which was written in 1931. He states: "The American Dream is "that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position." ()In the United States’ Declaration of Independence, our founding fathers: "…held certain truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are life, Liberty and the Pursuit of Happiness." Might this sentiment be considered the foundation of the American Dream? Were homesteaders who left the big cities of the east to find happiness and their piece of land in the unknown wilderness pursuing these inalienable Rights? Were the immigrants who came to the United States looking for their bit of life, liberty and the pursuit of happiness, their Dream? And what did the desire of the veteran of World War II - to settle down, to have a home, a car and a family - tell us about this evolving Dream? Is the American Dream attainable by all Americans? Would Martin Luther King feel his Dream was attained? Did Malcolm X realize his Dream?Some say, that the American Dream has become the pursuit of material prosperity - that people work more hours to get bigger cars, fancier homes, the fruits of prosperity for their families - but have less time to enjoy their prosperity. Others say that the American Dream is beyond the grasp of the working poor who must work two jobs to insure their family’s survival. Yet others look toward a new American Dream with less focus on financial gain and more emphasis on living a simple, fulfilling Wolfe said, "…to every man, regardless of his birth, his shining, golden opportunity ….the right to live, to work, to be himself, and to become whatever thing his manhood and his vision can combine to make him.", Americans have sought to realise the American dream of success, fame and wealth through thrift and hard work. However, the industrialisation of the 19th and 20th centuries began to erode the dream, replacing it with a philosophy of "get rich quick". A variety of seductive but elusive strategies have evolved, and today the three leading ways to instant wealth are large-prize television game shows, big-jackpot state lotteries and compensation lawsuits. In this article, Matthew Warshauer, Professor of History at Central Connecticut State University, examines why so many Americans are persuaded to seek these easy ways to their dream. How does one achieve the American Dream? The answer undoubtedly depends upon one’s definition of the Dream, and there are many from which to choose. John Winthrop envisioned a religious paradise in a "City upon a Hill." Martin Luther King, Jr. dreamed of racial equality. [1] Both men yearned for what they perceived as perfection. Scholars have recognized widely varying conceptions of these quests for American excellence.[2] One component of the American Dream seems, however, to be fairly consistent: the quest for money. Few will deny that Americans are intently focused on the “almighty dollar.” In a society dedicated to capitalism and the maxim that, “the one who dies with the most toys wins,” the ability to purchase a big house and a nice car separates those who are considered successful from those who are not.[3] Yet the question remains, how does one achieve this success? How is the Dream realized? For many Americans the formula is one of instant, albeit elusive, gratification. Rather than adhering to a traditional work ethic, far too many Americans are pinning their hopes on what they perceive as “easy” money. This article focuses on three phenomena in contemporary American society that have successfully captured the quest for the American Dream. Savvy marketers have convinced their audiences that a new wave of television game shows, lottery luck, and lucrative lawsuits are the way to wealth. Instant wealth has not always been a major component of the Dream. Americans have traditionally centered their efforts on thrift and hard work. During the Colonial Period, Benjamin Franklin counseled people on the "The Way to Wealth." Poor Richard's Almanac advised that "Early to Bed, and early to rise, makes a Man healthy, wealthy, and wise." The key to wealth was industry: "Industry pays debts," insisted Poor Richard.[4] Americans of the Early Republic expanded Franklin's notion of industry into a labor ideology. For many the goal was not extravagant wealth, but, rather, economic independence and the opportunity for social advancement through financial gain. Abraham Lincoln insisted that the greatness of the American North was that industry allowed all men to prosper: "The prudent, penniless beginner in the world, labors for wages awhile, saves a surplus with which to buy tools or land, for himself; then labors on his own account another while, and at length hires another new beginner to help him. This…is free labor--the just and generous, and prosperous system, which opens the way for all."[5] In the midst of industrialization following the Civil War, many Americans experienced profound hardship in the changing economic landscape. They found solace in the tales of Horatio Alger, whose characters overcame adversity through industry, perseverance, self-reliance, and self-discipline. The ubiquitous "rags to riches" legend became a cornerstone of American society; anyone could succeed and achieve wealth if they worked hard.[6] The commitment to industry illustrated by Alger's characters, Lincoln's ideals of free labor, and Franklin's practical maxims were further solidified in the American mind by the addition of a religiously based, Protestant "work ethic."[7] Many believed that hard work allowed one to not only achieve financial success, but, through that success, revealed God's grace. Numerous scholars note that the shift away from the traditional American work ethic corresponded directly with the rise of industry. Work values changed dramatically when the assembly line production and machine driven atmosphere of industrial America swallowed up skilled workers.[8] The aftermath of World War II exacerbated the ethical shift as a consumer culture blossomed and Americans became preoccupied with material goods. As one critic noted, “consumed by desires for status, material goods, and acceptance, Americans apparently had lost the sense of individuality, thrift, hard work, and craftsmanship that had characterized the nation.”[9]The result of this shift in work ethic has actually spurred rather than lessened the people’s desire to achieve the American Dream. Yet the real difference is that the Dream has become more of an entitlement than something to work towards. Many Americans no longer entertain a vision for the future that includes time, sweat, and ultimate success. Rather, they covet the shortcut to wealth. Many who are engaged in work view it more as a necessary evil until striking it rich. This idea has been perpetuated by a massive marketing effort that legitimizes the message that wealth can be obtained quickly and easily. Whether through the television entertainment industry, state-based lottery marketing drives, or legal advertisements, Americans are told again and again that the road to the financial success of the American Dream is more a matter of luck than hard