With social progress and economic development, especially vegetables, food security and nutrition have become a growing concern. Through the Shouguang, the Wenzhou people of the two non-pollution vegetables consumption behaviour of a comparative analysis and found that the two places in the treatment of pollution-free vegetables on the issue of consumer similarities. Therefore, pollution-free vegetables in Shouguang City, the demand situation for the investigation will focus on analyzing the impact on consumer demand for consumer goods prices, consumer concepts, family income and the purchase of pollution-free vegetables, such as the convenience of a series of relevant factors, make recommendations for Vegetable producers to further improve the production of pollution-free vegetables for sale system words: Shouguang; consumer behavior; pollution-free vegetables