In recent years, with the development of science and technology and the rapid development of economy in the world, of industrialized process accelerate ceaselessly, to the people's living environment brought enormous pollution and destruction. People began to realize the importance of protecting the environment. But in our country, with the continuous improvement of people's living standard, more and more people begin to pay attention to environmental protection, pay attention to the environment, the harmony of economy and society, the strategy of sustainable development has been widely recognized by the whole society. Therefore, with the characteristics of environmental protection of green consumption concept is affecting contemporary people's consumption behavior, green marketing is a new marketing concept is gradually accepted by the majority of food production enterprises. Carry out green marketing, pay attention to the natural ecological balance, reduce environmental pollution has become the inevitable choice of modern enterprises, the enterprises to participate in market competition, also be the premise condition. In this paper, Mengniu Group as an example, for our enterprises to implement green marketing present situation carries on the thorough discussion, and puts forward countermeasures and suggestions, for our enterprises to implement green marketing, sustainable development. Has the extremely important strategic sense.